SEO for Recruiters.
We can help erase the gap by ensuring that you can be found by your customers and clients.
Ensure customers & clients find you where they're looking. Digital Ethos can help transform your digital fortunes.
Over the last decade, the way in which recruitment companies acquire candidates and place candidates has changed dramatically. A change in job is now spoken about as the best way to progress in your career, and for that reason people are looking for, and companies are having to recruit for more placements that ever before.
This change in the job market has coincided with the shift in the digital landscape. The way in which candidates and clients are looking for jobs/placements has changed just as significantly. Microsoft’s recent purchase of LinkedIn for £26 Billion shows just how much these two industries have influenced each other, we now find ourselves in a world where clients, candidates and recruiters alike need a digital platform to be seen and heard.
What does this mean for our recruitment business?
Whilst the vast majority of recruitment companies have recognised that a digital presence is a necessity, few have understood just how important dominating the digital landscape is to the future success of their business. Furthermore, even fewer have mastered the online avenues that exist to them to get ahead of the game.
With that negative, comes a huge positive. The recruiters that can learn & evolve at this crucial period will see vast opportunities for the taking. The problem holding back the innovators is simply a knowledge gap, and that’s where we can help. In an ideal world, Digital Ethos and companies around the world would prefer to avoid recruitment fees and manage everything in-house. However, the reason recruitment companies exist and thrive is down to the exact same knowledge gap that exists when you’re trying to search for the best talent to join your organisation.
How can Digital Ethos help erase the gap?
Your website is the online equivalent of your shop front, if designed & built correctly, it will create a lasting first impression that will positively represent your company and ensure that visitors begin building trust with your company from day one.
Branding & Design.
A strong, aesthetic brand forms a vital function in producing a strong online presence. Ensuring your brand is striking, engaging and trusting is vital in the digital age. We can assist in either refreshing your current brand or a complete re-design to invigorate your company’s front of house.
Search Engine Optimisation.
SEO continues to be one of the most popular ways for Candidates & Clients to search for recruiters. A high ranking on Google also builds trust and authority with your prospects that they’re due to engage in work with the best in the business. We are SEO experts, and have helped recruitment companies across the country dominate the Search Engine Rankings.
Conversion Rate Optimisation.
Many Digital Marketing companies will quantify their success by citing the increase of traffic to your website. Whilst that’s all well and good, unless those visitors are converting to candidates and clients then all the hard work is in vein. At Digital Ethos, we pride ourselves on our Performance marketing, and use the combined art and science of CRO to ensure your website is conductive to converting visitors in to customers.
Social Media Management.
Social Media has changed the recruitment industry forever. LinkedIn for example, has become the playground for recruiters searching for candidates and for people to look for and find their new roles. Having a strong social platform across all outlets is crucial to your success in the Digital Landscape.
Whether you’re opening a new location or moving to a new office to better serve your clientele, a Digital PR campaign can let the world know who you are and ensure that when the time comes, you’re the only recruitment agency they’re looking for. We use our contacts in Digital Media to spread your message far & wide.
Recruitment marketing. How to get started.
As an SEO Agency Digital Ethos can help improve your organic visibility in search engines for recruitment related keywords in your area. We only work with one company in each area so get in touch today to start driving more leads to your website with our Recruitment SEO services.Talk to us