In the world of digital marketing, consumers are more exposed than ever.
Responsibility and accountability are becoming increasingly valuable with more customers expecting brands to act with sustainability in mind.
Sustainable marketing isn’t just about the products you sell, but also your brand’s image and strategy too.
With 33% of consumers agreeing that brands are responsible for the environment, according to Unilever, and 62% of consumers wanting marketers to take a stand on environmental issues, now is the best time for marketing agencies and businesses to take action together.
What is Sustainable Marketing?
Sustainable marketing is about making your marketing and sustainability run in a parallel way. This means using products and services that do not put a strain on the environment and by creating ideas that are not harmful.
A sustainable marketing concept should promote the best long-term performance with consideration of sustainable marketing principles. It can also be thought of as the promotion of environmental and socially responsible products, practices and brand values.
So, if you’re sourcing a product or service, it can be far more beneficial to source locally or only source 100% recyclable materials.
Our Sustainable Marketing Strategy
Addressing environmental and social issues in your business operations is a great way to do your bit and discover ways to achieve a fully sustainable business model.
Marketing has a carbon footprint too, which is why it’s crucial for digital marketing agencies, like us, to take a stand and adopt new ways for our clients and our own operations to become sustainable and environmentally friendly with green marketing strategies
We work with sustainable brands to become more forward-thinking when it comes to our plans. This is why we have partnered with Earthly to support their natural revolution mission with our aim to plant 250,000 trees in 2021 to offset our own carbon footprint.
Our Sustainability Goals
- Plant more trees (remove carbon)
- Reduce food waste
- Become a climate positive business
- Support biodiversity
Supporting You in Becoming More Sustainable
In today’s world, consumers look for companies that stand for sustainability and have a real purpose to make a positive difference.
If you are ready for your brand to take the next step and embark on a sustainable marketing strategy for long-term success, we would be delighted to talk to you.
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.
From MVP to complete re-brand, we scaled this ethical brand from the ground up, executing a holistic omnichannel campaign across SEO, ASO, PPC, Social Media & Email Marketing. That’s right, the full works!
Send A Cow
This charity had a lot of important messages to share meaning a clean site structure was needed from the off. See how we trained their in-house team to develop a new website coupled with a showstopping SEO strategy.