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Our Ethos

About Us.

A team of creative thinkers with a passion for all things digital.

We are Digital Ethos.

Digital Ethos, now part of Cadastra EMEA, is a full-service digital agency with offices in Leicester and London.

Our services cover SEO, Paid Media, Web Development and Design, Social Media, Digital PR, and CRM. Each individual strategy is backed with the same intent; to make your business succeed online. 

As part of Cadastra, we provide solutions to the biggest challenges your business is facing through best-in-class digital marketing solutions. 

Our Mission.

Our mission is to provide professional top quality digital marketing services, whilst building open and honest relationships with our clients.

We maintain regular and transparent communication with our customers, so they can see how their campaigns are progressing with simple reports.

Our values stem from the very core of Digital Ethos and it’s important to us that our whole team embraces this, we are great at what we do and we love doing it!

What do we do?

Our world is a digital one. From connecting with friends and family on social media, searching for guides and insights and making purchases, the internet dominates our lives. For businesses these means there is not more opportunity than ever.

However with new opportunities, comes new challenges and competition, It can be difficult to navigate this ever changing landscape. That’s where we come in.

Our digital marketing agency keeps your business thriving in the digital age and makes it as easy as possible to get you found online. As a full service digital agency, we will determine the most appropriate digital marketing services for your business goals.

Whether it’s expertly rebranding your business, writing top-quality content or revolutionising your online presence through SEO and PPC, Digital Ethos is here to keep you ahead of the competition and achieve extraordinary things.

Our Journey.


After personal experience with some poor marketing agencies, founder Luke Tobin wanted to create an agency that more competently bridged the gap between agency and business. At its core were values on transparency and open communications. Armed with this desire, Digital Ethos was established.


After two years of growth, supported by freelancers, Digital Ethos hired its first full-time employee in February. We finished the year with 12 employees and a total of 30 clients. A sign of the incredible growth to come.


Our growth continued, hitting a rate of 140% an achievement that earned us the title of the UKs fastest growing agency award by the Drum. This success also meant we had outgrown our office space in Leicester City Centre, so we relocated to the historical Stoughton Grange in Oadby.


The year the pandemic affected us all. Despite these external factors, we continued on our successful path. Our team grew to 35, We supported and retained over 60+ clients helping them to navigate the turbulent times we found ourselves in.


Our growth accelerated significantly through acquisitions. First, local web and marketing agency 9 dot media and then the highly recognised, and successful Boxed Red Marketing joined with Digital Ethos. This introduced new clients, staff & channels, further bolstering our offering and the support we could offer our clients. We also launched our first international offices, with locations in Germany and Canada.


We solidified our commitment to being a force for good through achieving the prestigious B-corp certification. The first marketing agency in Leicester to do so. Our team grew to over 55 to support and grow our increasing number of clients, In late 2022, Digital Ethos was acquired by Cadastra, part of the DBG Group to be the driving force of their growth into EMEA. This partnership saw Digital Ethos become part of a 1000 strong agency group, with offices in 8 countries. As with the acquisitions of Boxed Red Marketing and 9 Dot Media, we were able to add new services, and offer even more growth opportunities to our clients.


Our story continues. We have new members joining our team, incredible new clients and exciting plans for growth through EMEA. Watch this space.

Why work with us?

There’s a fact about business that’s as true now as it’s always been: a business is only as good as its people, and we think we’ve got some of the best in our full service digital agency. Individually, we come from varying backgrounds, but together we are the perfect blend of passion, creativity, and strategic expertise.

We utilise all of the skills we have as a team, to create a phenomenal digital marketing strategy that makes your business prosper online. When you partner with Digital Ethos, we champion your business and make your goals our own. We’ll be with you every step of the way, driving results and celebrating with you when you accomplish every exciting milestone as you thrive online.

Ultimately, you need an agency that puts you first and that’s what we do.

Meet the team.

Luke Tobin

CEO & Founder

As CEO & Founder its my job to ensure that the team have all the support, training and tools they need to be able to continue delivering industry leading campaigns. I have a love for all things creative and enjoy working closely with our clients to help them drive success from their online marketing.

  • All
  • Admin
  • Business & Strategy
  • Content
  • Creative
  • CRM
  • Growth
  • Management
  • Paid
  • PR
  • SEO-Tech
  • Social media
  • Web Development
Luke Tobin
Sophie Rizan
Ryan Gill
Jessica Harvey
Charles Pickering
Savannah Burger
Marietta Chatzidiakou
Samantha Hearn
Jakub Norkiewicz
Andrea Cooper
Anamaria Gavrila
Baz Vlachos
Drew Fores
Gareth Torrance
Jon Bennett
Kate Strong
Owen O’Loughlin
Pares Tailor
Sophie York
Stacey Quinzi
Tamaryn Abrahams
Tassia Porto
Thulani Vilakazi
Vim Vanmali
Jorim Maynard
Jaydi Charles
Cameron Gibson

A Little More About Us.

Planet Positive.

We believe business should be a force for good for our planet and the people in it.

Learn More


We champion diversity, promoting equal opportunities across the entirety of Digital Ethos.

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We're always looking for great talent to join our incredible team.

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Take the first step to helping your business compete online.