Samsung.
Discover how we supported Samsung's entry into the 8K TV Market.
The Client.
South Korean company Samsung is one of the world’s largest producers of electronic devices. Samsung specialises in the production of a wide variety of consumer and industry electronics including TV’s Home appliances and Smartphones and Watches.
The Challenge.
This was Samsung’s first attempted to launch their QLED 8K TVs into the market in Brazil.
Other brands had already entered the market therefore we had to put a strategy to help Samsung compete and gain market share.
Our Approach.
We began building audience segmentation strategy to target high-net worth geolocations and individuals within Brazil. Creative campaigns and specialised ad formats were developed across the customer funnel; teaser, awareness and ongoing support, with layers of remarketing.