Our proposed multi-channel approach addressed all stages of the marketing channel; awareness, interest, evaluation and purchase. We worked with Accurist to remove barriers to sales, including uncertainty about product’s fit and value, lack of budget and the customer’s buying process. We started by carrying out an in-depth analysis of the user experience and re-building key areas of the website, including product listings, categories, search navigation and much more.

• Following the website redesign, we focussed on category page content, allowing the website to rank for more variations of the product specific keywords, e.g Men’s black watches. Our KPIs included: Keyword Movement – monitor keyword positional improvements on targeted keywords.
  
  
• Referring Domains – the number of backlinks we secure on reputable referring domains
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• Organic and Referral Traffic – track organic and referral traffic through analytics as we will be building visibility on organic search and on other domains.
  
  
• Domain Authority Increase – track the increase in domain authority with the increase in referring domains.
  
  
• Website Sign Ups – use analytics and other tracking software to see who signs up or enquires through your website.