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The Client.

Established in 1996 by Peter Daly, Daly Systems Ltd or Dalys as it is affectionately known, was set up to provide telecommunications solutions to businesses in Leicester and the surrounding area. Now and the future for Dalys sees the continued growth of their IT services, strengthening their ability to provide a full connectivity and IT solution for any business.

The Challenge.

Dalys wanted to modernise their brand identity and digital presence to portray the improvements and updates within their business. They came to DE for a full rebrand and new website design and build.

Dalys Logo


Our Approach.

Before we got started on the re-brand, Digital Ethos held a number of brand and discovery sessions with the wider team at Dalys to gather research to use when making brand design choices. We also conducted a website scoping session which produced a site plan and project overview.

The Results.

We presented a number of concepts to the Dalys team and they chose the first one. We managed to hit all aspects of the brief by using the research gathered from previous sessions. Using the new brand identity, we developed a brand guidelines, social media assets, business cards, email marketing templates and the new website.

Daly’s old website was very out-dated having not been worked on for a number of years and lacked engagement. Using the new brand identity, we designed and built a modern, user-friendly website that captivated the user. The website is now easy to scan and digest vital pieces of content and makes it very easy to make an enquiry.

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