Ecologi.
By addressing website behavior and improving user experience, we were able to grow traffic to the renowned watch manufacturers website whilst improving conversion rate. Do not overlook the importance of addressing page design early on, there is no point throwing water at a leaky bucket, always start by patching up those holes.
The Client.
Ecologi (formerly Offset Earth) are a carbon offsetting company. It is a group who offsets carbon by planting trees across the world and helps to create employment for local families and restoring wildlife habitats. The company allows individuals and businesses to subscribe to the service to support their humanitarian efforts.
The Challenge.
Ecologi approached Digital Ethos to improve international brand awareness as they are a new company trying to make a name for themselves.
Our Approach.
Digital Ethos identified that online advertisement and digital PR were the best way to increase brand awareness of the company. As the company is both B2B and B2C, the ads were targeting a variety of users on different platforms.
Social platforms such as Facebook allowed the company to target the B2C market and improve awareness. Alongside this, B2B focused ads targeted business on LinkedIn.
Google Ads allowed targeting of both markets. To support this, content marketing and Digital PR was undertaken. The aim is to increase awareness through informative content and get the content placed on high-quality news establishments. This is supported by traditional PR press releases.
Digital Ethos are a partner with Ecologi/Offset Earth and give pro-bono digital marketing consultancy as we believe in their cause and their brands values match ours.
The Results.
Visibility on all social channels has increased alongside their following.
Subscriptions
CPA £18 | DA 74