SEO & Marketing
For Hotels.

Creating Online Relevance.

The first step we take is to work on the topical relevance of your website. Potential customers are looking for information on the places that you offer hotels. We can create guides on each location you serve that will help increase engagement on your website.

By expanding the content and number of pages on your website we can increase your relevance in the eyes of search engines and rank each service page for potential customers to find.

Along with targeting each service you offer we can also target each location you serve by creating additional content and pages within your site.

On-Site Optimisation for Search Engines.

After we have carefully crafted your service and location pages the next step is to optimise each of these pages for search engines. The aspects we optimise on each page include: title tags, heading tags. Alt text for your images, anchor text and optimisation of your site map.

Each of these elements plays a key role in helping search engines understand what each page in your website is talking about and the keywords that potential customers would use to find your website.

Creating Trust.

Once the pages have been built and the on page SEO optimisation for each is completed, the next step in our hotel marketing process Is to create trust. Search engines such as Google look at a number of trust factors.

For your Hotel the first step in creating trust is to create around 100 – 150 citations. A citation is when another website mentions your Business name, address and phone number. Each citation needs to be accurate and kept up to date.

As well as creating citations we will also build trust to your hotel website by sending social signals each quarter as part of our ongoing internet marketing campaign.

Creating Authority.

The most important ranking for search engines is having quality inbound links to your website.

The greater number of high quality links you have pointing to your Hotel website the more of an authority you will be seen as. A result of this is more page one rankings for your website, more traffic and an increase of the number of bookings you will receive.