Digital Marketing For Dentists.
Attracting 'new patients' just isnt enough. Our Digital Marketing Campaigns for Dentists attract the 'right patients' to get your dental practice those high-paying cases.
Why Dentists need SEO.
Do you want to rank no.1 for the search term “best dental clinic”?
We understand that each dental clinic and practice is different. We dive head first into your business, creating a custom analysis of you practice goals so we can drive the targeted traffic you are looking for.
As the digital world evolves, the way in which clients are looks for new dental practice has changed dramatically. Word of mouth referrals and local advertising used to be key to driving new business.
Now, however, the trend has shifted to online and voice search, term like “dentist near me” and “what is the best dental clinic” are used often. Your potential customers are using the web and other smart devices to search for everything at their fingertips. The simple fact is that, if you lack online presence, potential new dental clients will struggle to find you.
How potential Dental customers are searching the web.
Your website needs to gran the attention of each user in their different stage of search, helping to convert them into a new client no matter what they are searching for. This can be defined in the digital marketing industry as CRO (Conversion Rate Optimisation).
Potential dental patients browsing the web will fall into one of the following categories based on their search intentions.
- Research / Diagnosing…Users may be looking for a specific pain point or frustration they are dealing with like bad breath, bleeding gums, loose teeth, cracked tooth, grinding teeth and so on.
- Solution searching…Users think they know what they problem is and are looking for a solution that makes sense. A search like this might be “implant supported dentures vs dental implants”.
- Purchase intention…Users that are shopping are usually typing in very specific treatments, often related to price, cost, affordability and availability.
- Repeat purchase…These users will oftentimes type in very clinical terminology because they have been specifically treated by another clinic.
How can Digital Ethos help?
A clean, aesthetically beautiful website can appear as a direct reflection of the quality of work you provide to your clients at your Dental Practise. It’s important that your website is built in a way that can accurately portray you as a company. Think of it like your online shop front, it’s inevitable there will be a direct correlation between the look & feel of your website against the impression perspective clients have of your business.
Similar to your Website, your brand is an aesthetic representation of who you are as a practice. Especially in the Digital Age, it’s vital that your branding is clean, efficient and engaging. Santander bank as an example has just spent millions of pounds updating their logo to be more appropriate for digital platforms. Now, we’re not suggesting you set aside such a budget! But it goes to show how even the largest companies understand the importance of having branding that is appropriate for the Digital Age.
Search Engine Optimisation (SEO).
Search Engine Optimisation, otherwise known as SEO, is the most effective and efficient way to drive new visitors to your website.
The practice of SEO allows you to climb the organic Google rankings and appear where your future customers are looking for you.
Pay Per Click Advertising (PPC).
PPC allows you to instantly pay to appear at the top of the Google rankings in the paid ads section. It’s a great way to drive instant traffic to your website and deliver an immediate return on investment.
Conversion Rate Optimisation.
Whilst having fresh traffic being driven to your site is a great thing, it’s all in vein unless that traffic drives you new clients. CRO is the practice whereby we make changes to your website that enhances the user experience and turns visitors in to customers.
Dental marketing. How to get started.
As an SEO Agency Digital Ethos can help improve your organic visibility in search engines for the dental related keywords in your area. We only work with one company in each area so get in touch today to start driving more leads to your website with our Dental SEO services.Talk to us