WHAT WE DID
Dawsons Fuels first approached Digital Ethos whilst looking to increase their revenue from the website. They were running unsuccessful shopping ads on Google and it became apparent that the costs were greater than the profit, due to the product margins and competitors prices. Digital Ethos explained the longevity and possible return on investment of Search Engine Optimisation, which was the best approach in these circumstances.
Digital Ethos created in-depth competitor research and a website audits that formed the basis for the new SEO strategy. Using the data gathered and the knowledge of our specialists, we optimised the website with new content, descriptions and technical fixes required. Once the on-page SEO basis was optimised, we started a digital PR campaign, targeting relevant media outlets to build domain authority and traffic.
10 Keywords moved
to positions 1-3