WHAT WE DID
SEO | Web Design & Development | Social Media Marketing
80 Stone Coffee approached Digital Ethos to support the growth of their business online. In order to compete effectively in the aggressive coffee market, the business needed a website refresh. The focus of the new website needed to emphasise their core values and passion for coffee. The objective of the website was to drive wholesale coffee sales, whilst showcasing their unique in-house coffee roaster.
Digital Marketing: Digital Ethos created both SEO content calendars and social media calendars to improve 80 Stone Coffee’s online visibility and brand engagement levels. Social media campaign management consists of three posts per week across Instagram, Twitter and Facebook. Digital Ethos create unique, relevant content showcasing their passion for coffee. This helps boost their rankings for traffic driving keywords, in turn driving online sales to their business.
Web Design & Development: It was important for our designers to strike the right balance between providing compelling content about 80 Stone Coffee Roasters’ various services and story with generating qualified leads through strong and strategically placed CTAs such as buttons and target links. Digital Ethos did this by creating engaging content with a focus on aesthetics as well as user experience.
Digital Ethos produced unique imagery and posts that boost engagement across all platforms. Within the first month of the campaign, there was an increase in profile visits, impressions and followers. We continue to run social media and manage engagement. Digital Ethos are excited to work with 80 Stone Coffee and continue to develop their campaign.