Digital Ethos – Our Year In Review
3 min read
An eventful 2022 leads to an exciting 2023
2022 has certainly had its challenges, Yet here at Digital Ethos, we’ve had another great year helping our clients achieve their goals. Despite the uncertainty, we forge ahead, and as we turn a new corner into 2023, we wanted to reflect on the pivotal moments of 2022 and its lessons.
Continuing rapid agency growth
2022 was the year we onboarded some amazing new clients along with hiring several new talented staff members.
To give you a glimpse of our work the previous year, our team had the opportunity to design and develop websites across a variety of industries. Fuelled by plenty of tea and coffee, our SEO content team crafted more than 1,100 pieces of content and with the expert work of the SEO technical team, we brought over 200% revenue growth for clients through organic search alone!.
Our creative team worked on defining, creating, developing and executing beautiful and results driven creative; breathing life into their brand identities.
Thanks to some clever pitches, our Digital PR team has secured coverage in renowned publications such as the Daily Mail, the Evening Standard, and the Express. In Q4 alone our PR team secured 124 pieces of coverage for our clients.
Finally, our Paid media teams ran PPC campaigns on Google, Bing, and social media, delivering enhanced results such as the Flutterwave Campaign which saw Ad Revenue grow by 700%, and an Average Return On Ad Spend of 1143% across paid ads while through Paid Social activity the team achieved an average increase of 71.5% month on month in transactions.
Joining forces with Cadastra
In the early Autumn, another huge step forward was taken when Digital Ethos joined forces with Cadastra, a global leader in digital marketing services, consulting, and technology. For more than 20 years they have helped clients accelerate their digital transformation so, we were thrilled to join the team.
Digital Ethos’ and Cadastra’s share cultural values and a commitment to driving client outcomes which played a central role in bringing the companies together. Combining our expertise and intelligence, we’re going to further develop our services, offering end-to-end solutions, and scaling our digital marketing strategies.
Award wins and nominations
Thanks to our creative and cutting-edge campaigns, we’ve achieved a whole lot of shortlisting. Starting with the UK Search Awards 2022, we were shortlisted in 7 different categories, as well as being nominated for three awards in the UK Paid Media Awards for our VIP Bottles Christmas campaign. Of these we were awarded ‘Best Use of Automation’ alongside Silver in ‘Shopping Ads Campaign of the Year’ for our work with VIP Bottles.
But our nominations didn’t stop here. We were also nominated for the Excellence in Sales & Marketing award at the Greater Birmingham Chambers of Commerce (GBCC) Awards 2022, while our CEO Luke Tobin made it to the finals of the Real Entrepreneurs East Midlands awards.
Digital Ethos Growth Festival 2022
Grow Together – Thrive Together – Succeed Together. These are the foundations upon which the Growth Festival was founded. Designed to provide small and medium-sized businesses with the tools and advice they need to succeed in their marketing journeys, the Growth Festival was held successfully for the third consecutive year.
In 2022, The Growth Festival was an in person event for the first time. Held in a more intimate environment at the Digital Ethos’ headquarters, the participants were given the opportunity to network and exchange ideas. The agenda focused on the latest marketing trends to help business set up for a not only a strong end to 2022 but fantastic 2023 as well!
Working towards a sustainable future
At Digital Ethos, we are not solely focused on generating profits. It’s just not who we are. We want to make an actual impact, using business as a force for good. So, as you can imagine, we were incredibly proud to achieve B Corp™ status in 2022.
Being B Corp™ certified affirms that we meet the highest standards of “social and environmental performance, public transparency, and legal accountability to balance profit and purpose.” To put it simply, we are committed to serving the best interests of people and the planet in everything we do, and we’re determined to continue doing so.
Leadership for a new era
The previous challenging years of the pandemic showed us that we should think bigger and act faster. 2023 is going to be a challenging year for the economy. Whatever the challenges, we’re here to lead the path to a new era; a new era where we will continuously reimagine how we recover, operate, organise, and use technology
We’re Digital Ethos, and we can put your brand at the forefront of the digital world. No challenge is too big for us. Get in touch with us today, and we’ll be the solution for you. Stay tuned and watch this space!