hello@digitalethos.net
0333 772 0189PAID MARKETING AGENCY
PPC.
We help you outpace
the competition.
In an ever more cluttered digital landscape it can feel impossible to get noticed. How do you get in front of the right people at the right time and quickly?
Paid marketing or Pay Per Click (PPC) holds the answer.
Our approach to PPC revolves around unearthing key insights, efficient and account optimisation to generate results.
Ready for the next step?
Proud to be
Get In Touch
PPC services.
Paid Search Marketing
Cut through the noise and reach the top of the search engines with precisely targeted and expertly crafted ads.
ExploreE-commerce Marketing
E-commerce is a highly competitive industry. To succeed you need a strategy that gets you in front of the right people at the right time. That is where data driven, strategically focused paid digital advertising can help.
ExploreAmazon Advertising
As the largest online shopping platform, Amazon offers incredible opportunity for retailers of all sizes. Maximise those opportunities through the use of their Marketing and Advertising platforms with our experts.
ExploreDisplay Advertising
Increase your reach and drive customers to the top of your sales funnel by utilising the Power of the Google Display Network. More than 2 million websites, videos, and apps where your Google Ads can appear.
ExploreRe-Marketing
Capture and convert an engaged audience across the web with beautifully designed and expertly targeted Re-marketing campaigns.
ExploreClients we’ve got results for.
Get your FREE PPC video audit.
Share with us your ads account and we’ll review it for free. Our video walkthrough is a great first step in optimising your ad campaign.
Get your FREE Audit
Pay-Per-Click (PPC) advertising.
What does PPC mean?
Pay-Per-Click (PPC) advertising is also known as search engine marketing, paid search, or sponsored search.
Paid advertising can take many forms, including search, display, video and remarketing adverts. It’s brilliant for businesses requiring immediate visibility and instant lead generation.
Want to build brand awareness, generate leads, increase brand exposure? You’re in the right place!
See faster results.
Our paid search (PPC) offering is more than just getting your ads on Google Ads (Adwords), Bing, LinkedIn or Facebook.
Not only do we tailor and execute a strategy to aide your business goals and generate leads, we deliver transparent reporting on a monthly basis.
Your dedicated account manager makes campaign & budget management easy. We monitor and adjust your campaigns as necessary depending on the data and results to improve efficiency and ensure that you’re always maximising your budget. This is the key to running a successful PPC campaign! Let us do all the hard work and deliver you high quality business leads.
Get in touchGoogle Ads Management.
Google Ads is the most widely used PPC tool in the world. We offer a range of packages to suit different budgets in different industries. Your dedicated account manager will look after everything, from account set-up & conversion tracking to bid adjustments & landing page creation.
Google Ads Training.
Whether you’re a young professional looking to further your career in the digital space or an organisation looking to up-skill your digital team, our PPC training has you covered. We offer two types of courses that are completely bespoke to your needs.
Google Ad Grants.
Through “Adgrant”, a charity initiative started by Google themselves, we can help you to secure thousands of pounds worth of credit to spend on Pay-Per-Click marketing! Check out if you’re eligible here.
Tested & trusted processes to boost conversions.
Pay-Per-Click (PPC) is an immediate and effective way to drive targeted traffic to your website and a great way to get in front of people who may not have otherwise found you. In fact, we frequently see non-branded paid searches as one of the first interactions within the buying process, and when set up by people who understand your target audience, it is often times the last interaction as well.
The perfect companion to your SEO campaign, Pay Per Click advertising helps you to increase the traffic to your website, generate more leads, and convert a greater number of those leads to sales.
As a highly skilled and experienced PPC agency, we can design and implement Pay Per Click campaigns that will complement and enhance your digital marketing strategy – working alongside SEO campaigns, Social Media Marketing tactics, and your Digital PR strategy to achieve the optimum results.
Since we became a Google Partner in 2010, pay per click (PPC) has evolved. PPC management has moved on from being a mostly keyword targeted service into a complex process incorporating; retargeting, shopping, video ads, mobile apps and social media advertising.
PPC Tools we use.
How we do it.
PPC Audit.
Don’t bin your budget. Let us analyse your campaign to uncover what’s working (and what’s not) to provide detailed analysis and action points that meet your objectives.
Conversion Tracking.
Conversion Tracking is a vital part of Digital Marketing and our holistic approach means we dedicate as much time to analysis as we do to achieving the results in the first place.
Bidding Strategies.
We ensure not one single penny is wasted. We continually optimise for success and weed out poor performing ads & keywords to maximise engagement & efficiently spend budget.
Remarketing Campaigns.
Market to customers with strong buying potential that have already visited your website through targeted remarketing campaigns. This is targeted marketing at its best.
Affiliate Marketing.
Affiliate Marketing can be a low cost, low risk way to drive up traffic to your website. More traffic will inevitably lead to more sales – especially with the help of Digital Ethos.
Display Advertising.
Display advertising can be a powerful a branding solution, cost effective direct-response & re-marketing strategy. Use Google Display Network to promote your business & your target audience
Adgrants For Charities.
The Google Ad Grant is open to registered charities in countries including the UK. Digital Ethos can carry out the application process for you free of charge. You may well qualify.
Google Ads Training.
Digital Ethos can be your stepping stone to success. We provide you with the tools to take the next step in paid advertising, creating bespoke training packages to meet your goals.
Start getting ahead online.
Talk to usLatest PPC work.
Earthly
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.
KlearNow
Well established in the USA, it was time to tap into the UK market with a .co.uk version of the website. We scaled their SEO & PPC campaigns from the ground up, tripling their leads in just 4 weeks!
Johns & Co
Innovative London estate agency JOHNS&CO approached Digital Ethos to gain more dominant rankings in local areas across London whilst building a strong organic growth strategy. Read on to discover how this strategy led a 31% increase in website traffic.
James Bushell
From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Olly
Earthly
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
Marian H
Accurist
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Katie Burke
Crown Couriers
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
Mark Seenan
StaffCircle
They are honest, thorough, and very knowledgeable.
Sarkis Salleh
ITQ
They're genuinely down-to-earth, approachable, and professional.
Victoria Cooke
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
Bella Tomlinson
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
Domine McConnell
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
Ty Riley
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Andrew Risbey
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
Rachel Marques
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
Linda Green
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Debi Owen
Intali
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Wajeeha Husain
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
Zoe Vidigal
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
Alex Simmonds
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
M Hayre
Affito Lettings
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.
Abhi Punj
So, you have questions?
Where can you advertise with PPC ads?
PPC Ads are everywhere. Some of the primary ones we cover here are: Google Ads Search/Shopping/Display/Discovery and YouTube. We also cover Microsoft Ads Search/Shopping/Display and Facebook/Instagram Ads.
How does Google ads work?
Google Ads is essentially an online aution where you can compete with other businesses to reach your target audience. This can be proactively through the use of display and audiences or reactively through search and shopping campaigns.
What is a PPC ad network?
An PPC Network refers to the platform you're looking to use where that be LinkedIn Ads vs Facebook Ads for example.
Can you show product images & prices in my ads?
100%.
What is remarketing?
When someone has been on your site or interacted with it in some way. They become part of an audience that we can target with display and social ads. As they have interacted with you before (providing they have had a positive experience) they are more likely to do so again. This makes remarketing an essential tool in the digital marketeers arsenal.
Can't find the answer you're looking for?
What else can we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web Development & Design.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.
PPC blog.
7th August, 2023
How to Leverage the New Google PPC Developments in 2023 to Grow Your Business
Read
3rd March, 2023
Marketing For Luxury Brands 2023: Targeting The Meta-Luxury Consumer
Read
24th February, 2023
The Pros and Cons of Performance Max in Google Ads
Read
8th September, 2022
Marketing to Millennials and Gen Z: How To Effectively Connect Your Brand To The Younger Generations
Read
1st August, 2022
How Live Shopping Is Transforming Ecommerce
Read
25th July, 2022
How The Metaverse Will Reshape Your Digital Marketing Strategy
Read
