CONTENT
Content Writing.
Our writers are experts in delivering content that accurately reflects your brand’s personality.
Transformational results that prove success.
If you are trying to grow your business online you may have heard of the term “SEO”. It is a term that our team here at Digital Ethos is incredibly familiar with – in fact, we use it to make your business boom.

Industry recognition

Request an SEO proposal.
We take a look at your website’s SEO performance and give you some key pointers for improving your reach.
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Clients we’ve got results for.





























How we do it?
Content and its place in SEO.
Unfortunately, in recent years, from a ranking perspective, Google’s algorithm has rewarded irrelevant content that’s jam-packed full of keywords. These have consisted of industry relevant “blogs” & “articles” designed to trick the algorithm itself. Google, however, has thankfully become wise to this, worried that their search engine was becoming flooded by an ocean of uninformative gibberish! This change in algorithm has now meant that Google rewards shareable & engaging content. Put in layman’s terms, this means that if the content is weak, it won’t be seen. And if your content isn’t being seen Google will not reward you from a rankings perspective.
So what does this mean?
That really depends! If yourself and your staff have the time & skill to create impactful, engaging content on a regular basis then it arguably plays into your hands. If that isn’t the case, however, you’ll likely find it beneficial to have your content regularly updated by myself and the team. All we need from you is a quick brief, a few source references (depending on the topic) and an idea of the style of writing you’re going for. We can handle everything from your website text to blogs, to articles or even press releases on behalf of your company.
So where do we begin?
That’s easy, as with any SEO project we’ll kick things off with a free site audit which will allow us to establish where your website is underperforming from a technical perspective. Once our technical team have ironed out the deficiencies in your website, we’ll then hopefully have a platform whereby the written content we provide you will be given an opportunity to perform. That’s where myself and my team step in and get creative!
Start getting ahead online.
Talk to usLatest SEO work.

Crown Couriers
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.

Earthly
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.

Accurist
By addressing website behavior and improving user experience, we were able to grow traffic to the renowned watch manufacturers website whilst improving conversion rate. Do not overlook the importance of addressing page design early on, there is no point throwing water at a leaky bucket, always start by patching up those holes.

VIP Bottles
We scaled this flavoursome campaign into a multi-award winning showstopper! Working across SEO, PPC and Paid Social Media, see how we won Shopping Campaign Of The Year and Best Use Of Automation.
What clients say.
So, you have questions?
What is the difference between on-page SEO and technical SEO?
It does what is says on the tin. On-page SEO includes everything on your website that is visbile to the visitors. This includes your copy, meta tags and images. All page elements that are visible to users. Technical SEO is all about how your website is crawled and indexed. It includes things like site speed, structured data, canonicalization, XML sitemaps, hreflang, and more.
Does duplicate content harm you website's rankings?
Yes, duplicate content is where content is duplicated either between two or more websites or two or more internal pages.It can also be duplicate product descriptions, content paragraphs, duplicate H1 tags across multiple pages and URL issues, such as www and non-www versions of the same page.
What is Link Building?
Link Building is a process of linking your website on other websites. It is also Google's top 3 ranking factor and it's showing that other websites trust your website.
Does my business need SEO?
Yes, your business need to investing in SEO. Search engine optimization gives you an opportunity to increase traffic without paying for each and every click. When your website ranks organically on the search engines, this traffic is essentially free (at least in terms of a cost-per-click). Of course, it takes time and investment into skills and resources to rank a website on the first page.
What is a Google penalty?
Google Penalties are usually human-driven process it means that a person has made changes to your website and Google have penalised for those actions. It might be bought links, keywords stuffing or files that violate Google guidelines.
Can't find the answer you're looking for?
What else can we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web Development & Design.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.