To have a successful marketing and SEO campaign, you first need to decide on a selection of clear and trackable marketing KPIs. KPIs, or Key Performance Indicators, are measurable values that you can use to measure and monitor the success of your campaigns as well as your overall business. It’s best practice for businesses to…
The world of digital marketing and especially Search Engine Optimisation changes every day and sometimes it’s a struggle to keep up or even know where to start. However, there are some principles that remain unchanged, are quick and easy to do and deliver great results. It’s a good idea to start with these whilst you…
On the 19th of April, I attended my first SEO conference, and it just happened to be BrightonSEO, the world’s biggest SEO conference featuring some of the most influential and impactful speakers from a variety of huge brand names and businesses! After sifting through the almost overwhelming amount of talks and conferences that were available,…
It’s safe to say that BrightonSEO hosted yet another mind-blowing and invaluable conference this month with a strong line up of speakers and a full day of back-to-back presentations. With some fun extras like mini-golf, giant deck chairs, a real-life iron throne and of course, free beer, it’s hard to imagine how they’re going to…
Sophie Rizan is a Search Engine Optimisation (SEO) and Content Consultant here at Digital Ethos, a full-service SEO, website design and digital marketing agency. We provide best-in-class solutions, backed by extensive experience in creating digital marketing and web design. We quizzed Sophie on what a typical day looks like for her as well as her…
Your website is your pride and joy. It’s the first point of call for potential customers and it is essentially your online equivalent of a business card. Just like a business card is placed into potential prospects hands with a solid handshake, your website is put in front of users when it is optimised with…
Luke Tobin is the Commercial Director here at Digital Ethos, a full-service SEO, website design and digital marketing agency. We provide best-in-class solutions, backed by extensive experience in creating digital marketing and web design. We caught up with him to find out how he became a part of Digital Ethos, what a typical day looks…
Can you believe it’s April already? In the short space of just a few months, we’ve witnessed Greggs launch a meat-free sausage roll, all 4 seasons in just 1 week back in February with highs of 20°C, the continuous confusion of Brexit and the “world_record_egg” Instagram account campaigning for more followers than Kylie Jenner. You…
Google updates their algorithm each day, designed to improve the user’s search results. Most have little noticeable change but help Google to incrementally improve search. Sometimes, Google makes broad changes to the core algorithm. They inform us about those because the actionable advice is that there is nothing in particular to “fix,” and they don’t…
As the Internet and mobile technology continue to advance at an unprecedented rate, there are now more opportunities than ever before to connect and engage with the digital world. Digital Marketing Trends are evolving faster than ever. After all, over the years, the rise of digital technology has undoubtedly changed the way that brands communicate.…
