hello@digitalethos.net
0333 772 0189SOCIAL MEDIA MARKETING
Social Media Marketing York.
Use a social media strategy to dominate the digital sphere and soar ahead of the competition
We understand social media.
As a social media marketing agency in York, our experts at Digital Ethos use a carefully curated set of platforms and tools to help your brand excel in the digital space. Employing strategies that are both clear-cut and credible, we will attract and build a devoted following with a community that is all about your brand and everything you have to offer.
Using a social media marketing agency to encompass and magnify your brand’s presence and reputation with the world will provide an abundance of fruitful opportunities. In fact, if it is implemented seamlessly, a social media strategy will reinforce and complement your SEO, content marketing and public relations too. Once we get going, you won’t be able to go back to the way it was before!
Get in touchFormulating a Social Media Strategy
As a dominant social media marketing agency in York, we know just how important the relationship between SEO and social media is becoming, especially in recent years.
In light of this, we ensure that our web development process and ongoing organic strategies are developed with the implementation of social media in mind.
Our social media marketing strategy planning commences as soon as your new website has been launched (or as soon as your current website has started on its optimisation journey). Once the marketing priorities and goals have been established, our team will work alongside you to determine the most appropriate channels to engage your audience and develop a strategy to encompass this. We will also provide support with reputation management by making sure that whenever your brand is mentioned, you are part of the conversation.
Bridging the gap between SEO and Social
A number of digital marketing services work even better when paired together, and SEO and social media marketing are a prime example. Social media is made for sharing to the masses. The more shares your content has across social media platforms, the more opportunities there are for people to come into contact with your brand and link to it. It doesn’t matter whether it’s Twitter, Pinterest, or Facebook.
Producing first-class content that is effective on social media means that you’re more likely to be linked to from other websites. As a result, your organic rankings across Google increase. Implementing a social media strategy is essential for strengthening your presence online. Relying on your audience coming to you isn’t good enough anymore, as today’s digital space is rife with competition.. Staying one step ahead of the trends and effectively capturing the attention of your audience on a global scale is the perfect way to present your brand, products and services. With billions of users across social media, it’s a piece of cake.
Increase your visibility on Google
There are many reasons why social media marketing and SEO strategies are perfect for each other.
Firstly, the more shares on social media you have, the more opportunities people have to see your content and link to it. It doesn’t matter whether it’s Twitter, Pinterest, or Facebook. If you make high-quality content that gains traction on social media, you’re more likely to get links from other websites, which in turn, increases your search rankings.
Your social media strategy is also crucial for building your audience online. Relying on them coming to you no longer cuts it in today’s competitive marketplace. Being proactive and reaching your audience where they are and on a global scale is a smart way of showcasing your brand, products and services. With social media having billions of users, it’s a no-brainer.
Our approach to social media.
Placing your trust in a social media management agency in York to look after your social channels can be nerve-wracking. However at Digital Ethos, (as with our other digital marketing services) we modify our social media packages to encompass the specific needs and goals of your business. No one size fits all here!
How can social media benefit your
brand.
Social media campaigns can strengthen search engine rankings whilst invigorating your brand, selling your products, driving relevant traffic to your website, and helping you to create relationships with both new and current customers.
Meaningful conversations.
Brands can’t afford to get cocky or start slacking. In the social media age, reputations can be destroyed in an instant, with bad press spreading like wildfire. This is why it is so important for businesses to be open and honest with their customers, getting involved in discussions wherever possible. It is crucial to put yourself in the shoes of the customer to find out what they like, what they hate, and what ground-breaking ideas they may have.
Engage visitors to share and create content.
Encouraging your users to promote or create their own (user-generated content) brand-related content across their personal accounts is fantastic for engagement within their own community. When done correctly, this can aid in the achievement of new sales and increase the awareness of your brand.
Exclusive offers & discounts to your audience.
People are always looking for the latest deals and offers online. Social media gives your brand the opportunity to reward your most loyal customers with exclusive promotions. Not only do you reach a fascinated audience, you can also evaluate campaign success through the implementation of social media tracking analytics.
Personification of your company.
Large businesses can seem monolithic and impersonal to the general public. By putting a human face on a company, you can tear down the barrier between yourself and your audience and make yourself far more accessible to any potential customers.
Latest social work.
Crown Couriers
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.
Earthly
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.
Clients we’ve got results for.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Olly
Earthly
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
Marian H
Accurist
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Katie Burke
Crown Couriers
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
Mark Seenan
StaffCircle
They are honest, thorough, and very knowledgeable.
Sarkis Salleh
ITQ
They're genuinely down-to-earth, approachable, and professional.
Victoria Cooke
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
Bella Tomlinson
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
Domine McConnell
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
Ty Riley
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Andrew Risbey
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
Rachel Marques
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
Linda Green
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Debi Owen
Intali
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Wajeeha Husain
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
Zoe Vidigal
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
Alex Simmonds
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
M Hayre
Affito Lettings
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.
Abhi Punj
What else can
we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.
Social blog.
8th February, 2023
Community and Communication: How Content Marketing Grows Your Video Game’s Reach
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16th November, 2022
Digital Ethos Announces Exciting Merger with Cadastra
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7th November, 2022
7 Black Friday Marketing Strategies To Get Ahead
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30th September, 2022
Why Paid Social Ads Worth The Investment
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14th September, 2022
4 reasons why video marketing is a necessity for social media
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8th September, 2022
Marketing to Millennials and Gen Z: How To Effectively Connect Your Brand To The Younger Generations
Read
Social
discovery.
We will take the time to immerse ourselves in your brand, learning everything we need to know about your business, website, social presence and competitors to determine a precise strategy that is in line with your goals. We will also ensure that your individual profiles follow the pre-defined best practices for each platform.
Social
strategy.
We will work alongside you and your team to flesh out a thorough social media marketing strategy and project plan that precisely outlines SMART business goals for social media profiles and shareable content.
Campaign
execution.
Carry out recommendations from the Profile Strategy & Content Strategy phases to achieve campaign goals.
Analysis &
reporting.
Provide regular reporting that incorporates analysis of campaign performance, KPIs, and goal tracking and adapt the project plans accordingly based on results and changes in the industry.