PAID
MARKETING
AGENCY

We help you outpace the competition.

Pay-Per-Click (PPC) advertising is also known as search engine marketing, paid search, or sponsored search.

Paid advertising can take many forms, including search, display, video and remarketing adverts. It’s brilliant for businesses requiring immediate visibility and instant lead generation.

Want to build brand awareness, generate leads, increase brand exposure? You’re in the right place!

GET A QUOTE

Considering a Pay Per Click campaign?.
Call us for a no-obligation chat or fill in the form below.

PAID
MARKETING
AGENCY

We help you outpace the competition.

Pay-Per-Click (PPC) advertising is also known as search engine marketing, paid search, or sponsored search.

Paid advertising can take many forms, including search, display, video and remarketing adverts. It’s brilliant for businesses requiring immediate visibility and instant lead generation.

Want to build brand awareness, generate leads, increase brand exposure? You’re in the right place!

GET A QUOTE

Considering a Pay Per Click campaign?.
Call us for a no-obligation chat or fill in the form below.

PPC Services

Our approach to PPC revolves around unearthing key insights and efficient account optimisation, to generate you results.

What we do

See Faster Results Today!

Our paid search (PPC) offering is more than just getting your ads on Google Ads (Adwords), Bing, LinkedIn or Facebook.

Not only do we tailor and execute a strategy to aide your business goals and generate leads, we deliver transparent reporting on a monthly basis.

Your dedicated account manager makes campaign & budget management easy. We monitor and adjust your campaigns as necessary depending on the data and results to improve efficiency and ensure that you’re always maximising your budget. This is the key to running a successful PPC campaign! Let us do all the hard work and deliver you high quality business leads.

Here at Digital Ethos, we only employ the best in the industry, leaving you safe in the knowledge that we’re doing everything that’s needed to help you succeed.

Google Ads Management

Google Ads is the most widely used PPC tool in the world. We offer a range of packages to suit different budgets in different industries. Your dedicated account manager will look after everything, from account set-up & conversion tracking to bid adjustments & landing page creation.

Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.

Google Ads Training

Whether you’re a young professional looking to further your career in the digital space or an organisation looking to up-skill your digital team, our PPC training has you covered. We offer two types of courses that are completely bespoke to your needs.

Google Ad Grants

Through “Adgrant”, a charity initiative started by Google themselves, we can help you to secure thousands of pounds worth of credit to spend on Pay-Per-Click marketing! Check out if you’re eligible here.

Tested & Trusted Processes to Boost Conversions

Pay-Per-Click (PPC) is an immediate and effective way to drive targeted traffic to your website and a great way to get in front of people who may not have otherwise found you. In fact, we frequently see non-branded paid searches as one of the first interactions within the buying process, and when set up by people who understand your target audience, it is often times the last interaction as well.

The perfect companion to your SEO campaign, Pay Per Click advertising helps you to increase the traffic to your website, generate more leads, and convert a greater number of those leads to sales.

As a highly skilled and experienced PPC agency, we can design and implement Pay Per Click campaigns that will complement and enhance your digital marketing strategy – working alongside SEO campaigns, Social Media Marketing tactics, and your Digital PR strategy to achieve the optimum results.

Since we became a Google Partner in 2010, pay per click (PPC) has evolved. PPC management has moved on from being a mostly keyword targeted service into a complex process incorporating; retargeting, shopping, video ads, mobile apps and social media advertising.

How We Do It

PPC
AUDIT

Don’t bin your budget. Let us analyse your campaign to uncover what’s working (and what’s not) to provide detailed analysis and action points that meet your objectives.

CONVERSION TRACKING

Conversion Tracking is a vital part of Digital Marketing and our holistic approach means we dedicate as much time to analysis as we do to achieving the results in the first place.

BIDDING
STRATEGIES

We ensure not one single penny is wasted. We continually optimise for success and weed out poor performing ads & keywords to maximise engagement & efficiently spend budget.

REMARKETING
CAMPAIGNS

Market to customers with strong buying potential that have already visited your website through targeted remarketing campaigns. This is targeted marketing at its best.

AFFILIATE
MARKETING

Affiliate Marketing can be a low cost, low risk way to drive up traffic to your website. More traffic will inevitably lead to more sales – especially with the help of Digital Ethos.

DISPLAY
ADVERTISING

Display advertising can be a powerful a branding solution, cost effective direct-response & re-marketing strategy. Use Google Display Network to promote your business & your target audience

ADGRANTS FOR CHARITIES

The Google Ad Grant is open to registered charities in countries including the UK. Digital Ethos can carry out the application process for you free of charge. You may well qualify.

GOOGLE ADS TRAINING

Digital Ethos can be your stepping stone to success. We provide you with the tools to take the next step in paid advertising, creating bespoke training packages to meet your goals.

Case Study

WHAT WE DID

PPC | SEO

THE CHALLENGE

Red Monkey Play wanted to ensure that they had a prominent position online and increase the number of visitors to their website. As with any search strategy, the traffic had to be qualified, and in this case deliver an increase in requests for quotes and sales. We created a built combined SEO and PPC strategy that targeted both long-tail and core keywords, focusing on their niche products.

THE STRATEGY

PPC campaign setup and full onsite SEO optimisation. After starting to see results, we then branched out to Google remarketing, which is where we really started to drive strong ROI. We continued to refine the keywords, ads and budget to ensure the reduced the cost per lead and delivered high quality conversions.

THE RESULTS

27%

Increase in
organic traffic

15%

Increase in
conversions

17%

Increase in
keyword rankings

22%

Increase in
PPC traffic

(with the same budget)

www.redmonkeyplay.co.uk

Client Testimonials

It has been a pleasure to work alongside Sophie over the last year. She is always extremely professional and helpful.We've seen good results and our website has grown from strength to strength thanks to the support from Sophie and the team at DE.

Katie Burke

12:53 12 Apr 21

Amazing bunch of people full of exciting ideas a true pleasure to work with.

Josh Fisher Nesbitt

15:20 30 Jul 20

We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!

Domine McConnell

14:27 29 Jul 19

I work here, but we are tremendously good at what we do!

Nik Hudson

13:56 01 Jul 19

Our first SEO training session with Rafal and Digital Ethos was really informative. Rafal simply explained what SEO is and then tailored the training session to our specific requirements. I learnt loads about SEO and am really looking forward to the next session.

Bella Tomlinson

13:42 16 May 19

Bella Tomlinson

13:42 16 May 19

Rafal gave a brilliant one day training session to the team at 2020 Media about how to to get our website SEO in shape. He made it totally relevant to our needs and gave a range of powerful insights into what we strategically need to do. Rafal is not just a highly experienced expert- but a very accomplished trainer too.

Rob Potter

12:48 15 May 19

We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.

Debi Owen

09:13 13 May 19

Debi Owen

09:13 13 May 19

The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!

Ty Riley

11:07 29 Mar 19

Having a local agency made all the difference to me when looking for help with my digital marketing. They were always on hand to meet and discuss the campaign, helping me really understand what was going on. The results spoke for themselves.

Alana Martin

14:28 24 Mar 19

After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!

Linda Green

13:32 22 Mar 19

I was really struggling against some of the local competition in Leicester and I needed to know why this was happening. Digital Ethos helped me understand that if you can't be seen, you can't sell! They helped my website become visible to the people who mattered to me

Harvey Taylor

04:25 21 Mar 19

After launching my new business, I was concerned about building a site and gaining some online authority. After speaking with Digital Ethos they helped create the perfect website for me and have continued to promote it. They have helped me really get on the map.

Adam Simpson

04:51 19 Mar 19

Working with other SEO agencies in the past, I was cautious about finding a new agency. However, after meeting Digital Ethos I felt much more comfortable. They had a real personal touch and kept in touch with me regularly. I quickly started to see some results!

Leo Watson

13:35 08 Mar 19

After talking with Digital Ethos, their passion and enthusiasm for the industry was clear. They created a really innovative campaign to help me gain more visibility on Google. Over the months they maintained a great communicational standard and helped me understand the results. After a few months, I started to see my website on the first page and got more and more enquiries!

George Vincent

12:21 07 Mar 19

Digital Ethos have a great and transparent approach. I knew exactly what was being done and what was possible. Very different to some other agencies out there.

Zak Hammond

13:01 05 Mar 19

After having some bad experiences with other digital marketing agencies I was almost ready to turn my back on it. However, with Digital Ethos they really turned things around for me. Keeping me in the loop with everything going on, I really got to understand what is happening and how they helped my business to grow.

Rhys Dean

15:01 04 Mar 19

We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!

Andrew Risbey

16:58 06 Feb 19

I have been with digital ethos for a few months as we had a sudden drop in key word rankings, I had not heard of them and they were not well known in my industry, I decided to go ahead with them as that they spent the time to visit me and understand my concerns.3 months later, and they have got my website back to an excellent position, they take full control of all online management and are transparent with the work they are doing.I would highly recommend them, they have a considerable knowledge and experience and work very hard to give you your desired result.

Parneet Sehmi

16:21 11 Jan 19

Digital Ethos has been responsible for increasing our search rankings in google. They will keep sending you reports every month. The results are great! If you are looking for an agency to work with then choose these guys. They will never lie to you and honestly approach every problem.

Daniel Rowe

17:33 31 Oct 18

I know nothing about marketing or search engines, but they patiently explained every benefit of the strategy that was prepared for me. I should probably mention that it worked! Thank you guys, it is a pleasure to work with you

Kyle Walker

19:35 21 Oct 18

It's a real joy to work with them. Very positive people.

James Burton

15:41 20 Oct 18

Great agency with really nice staff.

Lydia Wallis

06:00 18 Oct 18

Delivered everything that was promised. Good job.

Sam Noble

13:29 17 Oct 18

I would like to start by saying that after working with many agencies before I was very sceptical about digital marketing, but I decided to give it another try. I have chosen well!! They really made my ads work. Fantastic job!

Louis Rhodes

17:40 16 Oct 18

Excellent marketing company - lovely people who do a great job

Peter Robinson

18:09 15 Oct 18

We approached Digital Ethos over a year ago, after having some bad experiences with other agencies before. It was refreshing to see the energy and enthusiasm of the team. From the first call they seemed to understand our needs and show real interest in our business. And now people can finally find us on Google!

Jasmine Wall

17:47 15 Oct 18

Incredibly professional and working even at midnight to get the job done! They really helped us grow our startup into a revenue driving business.

Evan Ward

17:37 14 Oct 18

I've seen many people mention honesty in here, but it's true - these guys don't just paint a nice picture with their sales pitch. They will tell you exactly what you can and cannot expect. We used so many agencies before and this seems to be the only one we are going to stick to.

Clarke Family

14:16 14 Oct 18

“We first began working with Digital Ethos roughly two years ago following a disappointing relationship with another multi-national agency. Not only were our rankings suffering, but more importantly we had felt that our previous agency were failing in transparently communicating how they were spending the marketing budget that we were entrusting them with. Immediately, after the initial conversations we could see that Digital Ethos were a breath of fresh air. We could feel that they cared about our mission objectives and were committed to formulating an online strategy that worked in parallel with what we were aiming to achieve. On our first website, we went from 0 rankings (positions 1-3) on Google to a place that we now have over 100 across the 5 websites. The results off the back of this were fairly immediate and we started to see a significant increase in enquiries & applications. The return on investment has been clear to see, and most importantly we know exactly where our marketing budget is being spent across our multiple campaigns. The strong working relationship with now share with Digital Ethos has allowed us to keep up with our ambitious growth plans and it’s a relationship we’re looking forward to sharing with them in the future. I would highly recommend them to anyone looking to strengthen their local SEO campaign and dominate the rankings in your area.”BILL ZUCKERMAN – CEO – THE LONDON PRESCHOOL

Bill Zuckerman

22:56 17 Apr 18

Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!

Wajeeha Husain

01:00 05 Oct 17

Wajeeha Husain

09:59 04 Oct 17

Fantastic experience. found them to be incredibly patient and considerate of what we needed for the project. Really looking forward to working with them again.

Tania Jacobs

10:48 02 Aug 17

Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.

Zoe Vidigal

09:14 14 Jul 17

I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.

Alex Simmonds

12:56 22 Jun 17

Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change 🙂

Rachel Marques

12:32 22 Jun 17