Local SEO results for targeted campaigns.

97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business. Connecting with these customers is vital for smaller businesses to grow. Our targeted approach with online marketing strategies are sure to highlight your position on the map, and on search engines. Digital Ethos’ proven SEO Services will grow your Business and Increase your websites online exposure.

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Clients we’ve got results for.

What is Local SEO?

Local SEO is the process of optimising your online presence to attract more business from local searches. 97 percent of people go online to find local services, and 95 percent of them won’t go past the first page of the search results. Unlike national or international SEO strategies, Local SEO is all about placing your brand in front of people searching for products or services within your exact location. An example of this is “coffee shop in Leicester.” This is great for smaller or local businesses targeting customers around them.

When you search for any physically based service on Google, it will take into account your location. This makes it essential for any business with a physical front to optimise for local SEO as you want people nearby to find you. This is becoming increasingly apparent because of mobile phone usage looking for nearby services instantly.

How can local SEO Benefit your business?

Local SEO can provide some great benefits for businesses of all sizes. If you’re looking to grow your small business, conquering the local market before heading out to national or international ones is essential. Optimising your page through local SEO means you will be seen by the right people. This is increasingly important with voice search as voice search, which is predominantly based on local SEO optimisation.

Local SEO doesn’t only benefit smaller local businesses however.

Any business looking at specific service areas will need local SEO if they want to be preferred to their competition.

  • Get seen by the right people
  • 95% of mobile searches are local searches
  • Increase local web traffic, leads and sales
  • Allows targeted geographic campaigns
  • Google My Business allows for featured search results, placing you above the competition

Our Approach

Local SEO Optimisation.

After auditing your current citation profile we then begin populating new listings with all of your content. Chances are you already have a few local citations floating around out there. We’ll make sure they are consistent, up-to-date and optimised for search engines.

Local SEO Management.

Each of your Google My Business profiles will be managed and set up to automatically publish your latest blog posts and special offers. Continuously adding content to your profiles is key to staying relevant. We’ll make this process easy for you.

Local SEO Reporting.

Each report will detail traffic and reviews as well as monitoring the rankings of your local listings and Google my Business Profile. Every month you’ll receive reports about the performance of your listings. We’ll identify strengths and weaknesses as we move forward.

How we do it

Site Audit

All of our local SEO projects begin with a full and thorough site audit, highlighting all of the sites performance issues allowing us to formulate a tangible strategy on boosting your site’s SEO effectiveness. Once we have this “SEO Checklist”, we can then work with you to tick the boxes and improve your website from a technical & content perspective and start climbing the rankings!

Competitor & Marketplace Analysis

SEO ranking is all relative, you’re only likely to top the rankings if your SEO campaign is performing more effectively than the competition. As part of every Local SEO campaign, we conduct competitor analysis to show how you’re ranking against the competition and allows you to set realistic expectations from a time & budget perspective.

Structural & Tech Optimisation

Following the outcome of the site audit, we’ll be in a much stronger position to determine where & how we can improve your campaign from a technical perspective. You’ll work closely alongside one of our digital experts who have years of experiencing in ironing out any “cracks in the code” that stop your website performing to the best of its ability.

SEO Content

Shareable content is absolutely key in earning trust & authority with Google’s search engine algorithms. So whether you prefer to write your websites content yourself, or whether you would prefer one of our skilled content writers take it off your plate, we can help you create strong, engaging content that will go a long way to increase your Search Engine rankings.

Strengthen & Solidify Your Local Reputation

In this digital media age, a well-performing website is crucial to establishing & solidifying your trust in the community. Even if you’ve been recommended via word of mouth, your customers will expect to be able to go online and find a website that backs up your reputation.

Move Ahead of the Competition

Whether your business is new to the area or an established company in need of an online boost, ensuring you appear at the top of Google for the services you provide in the area is key to dominating the local SERPs & ensuring continued revenue growth.

Latest SEO work.

Email | PR | SEO | Social | Web Design

Crown Couriers

Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.

Email | PPC | PR | SEO | Social | Web Design

Earthly

Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.

Consultancy | Email | SEO | UX

Accurist

By addressing website behavior and improving user experience, we were able to grow traffic to the renowned watch manufacturers website whilst improving conversion rate. Do not overlook the importance of addressing page design early on, there is no point throwing water at a leaky bucket, always start by patching up those holes.

Paid Social | PPC | SEO

VIP Bottles

We scaled this flavoursome campaign into a multi-award winning showstopper! Working across SEO, PPC and Paid Social Media, see how we won Shopping Campaign Of The Year and Best Use Of Automation.

What clients say.

Digital Ethos Digital Ethos Logo £-£££ 03337720189 Unit 17, Stoughton Grange, Gartree Rd, Oadby, LE2 2FB
5/5 Based on 1 Reviews
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.

Olly

Earthly

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.

Marian H

Accurist

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.

Katie Burke

Crown Couriers

Google
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5/ 5

Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.

Dr Parneet Sehmi

Hermes London Dental Clinic

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.

Mark Seenan

StaffCircle

Google
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They are honest, thorough, and very knowledgeable.

Sarkis Salleh

ITQ

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

They're genuinely down-to-earth, approachable, and professional.

Victoria Cooke

Billington Holdings Plc

Google
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Digital Ethos are great communicators and are quick to respond to any queries.

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2020 Media International

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Verified Review 5 Digital Ethos Ltd
5/ 5

We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!

Domine McConnell

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Verified Review 5 Digital Ethos Ltd
5/ 5

The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!

Ty Riley

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!

Andrew Risbey

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)

Rachel Marques

The London Preschool

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.

Matt Hall

Matt Hall Fitness

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!

Linda Green

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.

Debi Owen

Intali

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!

Wajeeha Husain

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.

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Verified Review 5 Digital Ethos Ltd
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I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.

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M Hayre

Affito Lettings

Google
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5/ 5

Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.

Abhi Punj

Google

So, you have questions?

What is the difference between On-Page SEO and Technical SEO?

It does what is says on the tin. On-page SEO includes everything on your website that is visbile to the visitors. This includes your copy, meta tags and images. All page elements that are visible to users. Technical SEO is all about how your website is crawled and indexed. It includes things like site speed, structured data, canonicalization, XML sitemaps, hreflang, and more.

Does duplicate content harm your website's rankings?

Yes, duplicate content is where content is duplicated either between two or more websites or two or more internal pages.It can also be duplicate product descriptions, content paragraphs, duplicate H1 tags across multiple pages and URL issues, such as www and non-www versions of the same page.

What is Link Building?

Link Building is a process of linking your website on other websites. It is also Google's top 3 ranking factor and it's showing that other websites trust your website.

Does my business need SEO?

Yes, your business need to investing in SEO. Search engine optimization gives you an opportunity to increase traffic without paying for each and every click. When your website ranks organically on the search engines, this traffic is essentially free (at least in terms of a cost-per-click). Of course, it takes time and investment into skills and resources to rank a website on the first page.

What is a Google Penalty?

Google Penalties are usually human-driven process it means that a person has made changes to your website and Google have penalised for those actions. It might be bought links, keywords stuffing or files that violate Google guidelines.

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What else can we help with?

SEO.

Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.

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Web.

From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.

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PR.

Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.

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Social Media.

Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.

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Creative.

From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.

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PPC.

Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.

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Email Marketing.

Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.

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Marketing Strategy.

From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.

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CRO.

Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.

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Training.

Take your team's skills to the next level with a detailed collection of training. Perfect for beginner or advanced learners. Guaranteed to be hugely beneficial for everyone involved.

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