CRO
Conversion Rate Optimisation.
Get more leads and sales from the same website traffic.
What is Conversion Rate Optimisation (CRO)?
CRO is the method of using analytics and user feedback to improve the performance of your website.
CRO can be used to improve any metric on your website that’s important to your business–often called key performance indicators (KPIs)–that you’re trying to improve, but it’s often associated with acquiring new customers, registrations, downloads, etc.

Put another way, it increases the percentage of website visitors who experience the “aha moment” (or the must-have user experience) that turns passive browsers into valuable conversions.
We help you maximise your conversions level with Digital Ethos Conversion Rate Optimisation strategies. No matter how much organic or paid traffic you have coming into your website, it’s what potential customers do once they’ve found your website that can often have the biggest impact on your business. We make sure that your customers convert.
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What exactly is a conversion?
Well, that depends on your goals. What are you hoping to achieve when a customer visits your site? Maybe you’re hoping for them to fill out an enquiry form, or potentially you’re looking for the visitor to purchase a product from your online store. These can be split in to two types of conversions; Micro & Macro. Here are a few more examples:
Micro Conversions
- Signing up for an email list
- Creating an account
- Adding a product to the shopping cart
Macro Conversions
- Requesting a quote
- Signing a membership
- Buying a product from your online store

It's all about the conversions!
There is an old saying in business that revenue is vanity, but profit is sanity. In online marketing, traffic is vanity, but conversions are sanity. Despite this many website owners spend fortunes on getting more traffic to their website, without enough of a focus on converting that traffic.
A lot of Digital Marketing agencies will cite the amount of visitors they’re attracting to your site as the measure of their success.
At Digital Ethos, we’re focused on delivering performance marketing. There’s little point in spending time & money driving new visitors to your website who simply leave after a few seconds.
It’s about capturing their attention and improving the user experience in such a way that is conductive to helping those users turn in to conversions. We aim to help you achieve your business goals, not simply drive wasted visitors to your website.
How we do it
Data Capture.
Overview.
Before making any changes to the user experience, it’s important to first understand who your users are, how they came to find you, and how they navigate your website once they’re there. There’s two ways of gaining this understanding:
Analytics.
Our Digital Professionals use industry leading analytic tools to gain information such as:
- Where visitors enter your site i.e. which webpage they land on first
- Which areas/features of the website do they engage with, i.e., where on a page do users spend their time looking at/clicking on
- How they got there i.e. what link/ channel did they use to navigate to your site
- Which devices and browsers they use
- Who your customers are (age, demographic, interests etc.)
- Where users drop off i.e. at what point in the buying funnel do users leave your site
UX Testing.
Overview.
Some-times the “big data” tells you where to look but not what to see. This is where having real humans testing your website can refine this data to tell you exactly where you’re going wrong. This user understanding, which can come in the form of on-site surveys, satisfaction feedback, and user testing, can help you gain information such as:
Questions.
- Why did visit? What was it that made the users originally visit your site? Why did they decide to visit a particular page?
- What is it about your site that makes it different to your competitors? Why would they be unlikely or likely to convert based on what they’ve seen?
- How exactly do they define and describe your website & services, is it a stress-free experience or does it make their blood boil? Would they be likely to recommend your site to their friends? In essence, how do they talk about your website & your company?
Human Touch.
This is where we earn our keep.
Once the data has been gathered, our Digital Experts will use their years of experience to help remould your website in a way that turns visitors to conversions. The data will allow our team to re-design the customer journey and make improvements to every aspect of the user experience to help significantly improve the return on investment for your Digital Marketing spend.
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What else can we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web Development & Design.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.