WHAT WE DID
Hollywood Fancy Dress is a family run business that takes great pride in offering a fantastic selection of quality fancy dress costumes for adults. The huge e-commerce business lists thousands of products on its new Magento 2 website and continues to drive sales online. The fancy dress website wants to harness the seasonal influx of fancy-dress goer’s but was concerned their website didn’t appear for traffic driving search terms like “adults fancy dress” and “Ladies Halloween Fancy Dress”.
Hollywood therefore approached Digital Ethos for best practice SEO advice on gaining Google exposure and increasing organics traffic.
Digital Ethos planned, consulted on and implemented a range SEO tasks. Following an in-depth review of the current website, it was clear there were two areas the large e-commerce company was falling short: relevant content & data and high-quality backlinks.
With this in mind, Digital Ethos structured a monthly plan that recommend on a range of best-practice SEO techniques. This included content calendar and blog content, as well as meta data and information. Digital Ethos began by optimising seasonal products with keyword embedded on-page descriptions and meta data.
Following the review of their backlink portfolio, Hollywood need an aggressive approach to gaining high-quality backlinks. We agreed a comprehensive backlink plan for month one, contacting 50 webmasters with high authority domains.
Domain authority is the backlink portfolio of a website, the more high-quality websites linking to your website, shows Google it can trust you more, helping to improve your rankings.
Digital Ethos continue to work with Hollywood and their e-commerce website to improve their visibility, drive organic traffic, increase domain authority and quality of backlinks. Hollywood have seen a 240% increase in organic goal completions, we continue to work on the campaign and recommend best practice SEO strategies.