Barbour ABI were looking to launch an exciting new website that aligned with their new, modern brand, and would future proof their online business.
Barbour ABI is the market leading provider of project information for the construction industry. They provide their clients with the highest quality, and up to date construction project information and data as well as highlighting the key people involved. This invaluable insight gives their clients an edge, allowing them to better compete and fuel their own growth.
Following a re-brand, Barbour required a whole new website. They were looking for something that was future proof, with functionality that would help improve the user experience. On top of this it was vital that the website was representative of their market leading status.
Using Barbour ABI’s new brand, we planned, designed and developed their new website. We established a design direction that incorporated this new creative direction, but was still representative of their leading industry status. Every element of the website, from the design layout, to the functionality and build, was carefully considered to ensure it met the highest levels of user experience expectations.
Once the new website had been created we were able to focus on their SEO strategy. The focus of this came from optimising existing content, increasing the length of the copy and restructuring for intent. By doing this we were able to increase keyword rankings, climb google pages and increase the amount of visitors to the website.
Once launched, Barbour ABI received a website that met all of their expectations, with functionality and design that is ready to face the future. We continued our relationship, working strategically with Barbour ABI to drive awareness, interest and conversions with their core target market. This includes developing landing pages and micro websites, to effectively target key industries and businesses.