CONVERSION
RATE
OPTIMISATION

Get more leads and sales from the same website traffic

We help you maximise your conversions level with Digital Ethos Conversion Rate Optimisation strategies. No matter how much organic or paid traffic you have coming into your website, it’s what potential customers do once they’ve found your website that can often have the biggest impact on your business. We make sure that your customers convert.

GET A QUOTE

Call us for a friendly chat or fill in the form below.

CONVERSION
RATE
OPTIMISATION

Get more leads and sales from the same website traffic

GET A QUOTE

Call us for a friendly chat or fill in the form below.

What is Conversion Rate Optimisation (CRO)

CRO is the method of using analytics and user feedback to improve the performance of your website.

CRO can be used to improve any metric on your website that’s important to your business–often called key performance indicators (KPIs)–that you’re trying to improve, but it’s often associated with acquiring new customers, registrations, downloads, etc.

Put another way, it increases the percentage of website visitors who experience the “aha moment” (or the must-have user experience) that turns passive browsers into valuable conversions.

Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.

Here at Digital Ethos, we only employ the best in the industry, leaving you safe in the knowledge that we’re doing everything that’s needed to help you succeed.

What Exactly Is A Conversion?

Well, that depends on your goals. What are you hoping to achieve when a customer visits your site? Maybe you’re hoping for them to fill out an enquiry form, or potentially you’re looking for the visitor to purchase a product from your online store. These can be split in to two types of conversions; Micro & Macro. Here are a few more examples:

Micro Conversions

Signing up for an email list
Creating an account
Adding a product to the shopping cart

Macro Conversions

Requesting a quote
Signing a membership
Buying a product from your online store

It’s All About The Conversions!

There is an old saying in business that revenue is vanity, but profit is sanity. In online marketing, traffic is vanity, but conversions are sanity. Despite this many website owners spend fortunes on getting more traffic to their website, without enough of a focus on converting that traffic.

A lot of Digital Marketing agencies will cite the amount of visitors they’re attracting to your site as the measure of their success. At Digital Ethos, we’re focused on delivering performance marketing. There’s little point in spending time & money driving new visitors to your website who simply leave after a few seconds.

It’s about capturing their attention and improving the user experience in such a way that is conductive to helping those users turn in to conversions. We aim to help you achieve your business goals, not simply drive wasted visitors to your website.

How We Do It

Data Capture: Before making any changes to the user experience, it’s important to first understand who your users are, how they came to find you, and how they navigate your website once they’re there. There’s two ways of gaining this understanding:

Analytics:- Our Digital Professionals use industry leading analytic tools to gain information such as:

Where visitors enter your site i.e. which webpage they land on first
Which areas/features of the website do they engage with, i.e., where on a page do users spend their time looking at/clicking on
How they got there i.e. what link/ channel did they use to navigate to your site
Which devices and browsers they use
Who your customers are (age, demographic, interests etc.)
Where users drop off i.e. at what point in the buying funnel do users leave your site

UX Testing:- Some-times the “big data” tells you where to look but not what to see. This is where having real humans testing your website can refine this data to tell you exactly where you’re going wrong. This user understanding, which can come in the form of on-site surveys, satisfaction feedback, and user testing, can help you gain information such as:

Why did visit? What was it that made the users originally visit your site? Why did they decide to visit a particular page?
What is it about your site that makes it different to your competitors? Why would they be unlikely or likely to convert based on what they’ve seen?
How exactly do they define and describe your website & services, is it a stress-free experience or does it make their blood boil? Would they be likely to recommend your site to their friends? In essence, how do they talk about your website & your company?

Human Touch:- This is where we earn our keep. Once the data has been gathered, our Digital Experts will use their years of experience to help remould your website in a way that turns visitors to conversions. The data will allow our team to re-design the customer journey and make improvements to every aspect of the user experience to help significantly improve the return on investment for your Digital Marketing spend.

Case Study

WHAT WE DID

PPC | SEO | Social & Strategy | Web Design & Development

THE CHALLENGE

The London Pre School approached Digital Ethos as they’d had a bad experience with a previous agency and wanted more hands on support and a human touch brought back into their marketing. They have ambitious expansion plans and needed an agency that could help to feed this ambition with genuine customers and online engagement.

THE STRATEGY

We started by building The London Pre School, 5 industry leading websites. Digital Ethos dug deep looking at SEO, SOCIAL MEDIA and PPC, we completed audits for all 3 main sales channels and identified the best keywords and strategy to help The London Pre School, dominate online against their competitors.

THE RESULTS

62%

Increase in
organic traffic

44%

Increase in
conversions

£22

Cost per
enquiry

486%

Increase in
keyword rankings

26%

Increase in time
spent on page

www.londonpreschool.co.uk

Client Testimonials

Amazing bunch of people full of exciting ideas a true pleasure to work with.

Josh Fisher Nesbitt

15:20 30 Jul 20

We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!

Domine McConnell

14:27 29 Jul 19

I work here, but we are tremendously good at what we do!

Nik Hudson

13:56 01 Jul 19

Our first SEO training session with Rafal and Digital Ethos was really informative. Rafal simply explained what SEO is and then tailored the training session to our specific requirements. I learnt loads about SEO and am really looking forward to the next session.

Bella Tomlinson

13:42 16 May 19

Bella Tomlinson

13:42 16 May 19

Rafal gave a brilliant one day training session to the team at 2020 Media about how to to get our website SEO in shape. He made it totally relevant to our needs and gave a range of powerful insights into what we strategically need to do. Rafal is not just a highly experienced expert- but a very accomplished trainer too.

Rob Potter

12:48 15 May 19

We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.

Debi Owen

09:13 13 May 19

Debi Owen

09:13 13 May 19

The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!

Ty Riley

11:07 29 Mar 19

Having a local agency made all the difference to me when looking for help with my digital marketing. They were always on hand to meet and discuss the campaign, helping me really understand what was going on. The results spoke for themselves.

Alana Martin

14:28 24 Mar 19

After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!

Linda Green

13:32 22 Mar 19

I was really struggling against some of the local competition in Leicester and I needed to know why this was happening. Digital Ethos helped me understand that if you can't be seen, you can't sell! They helped my website become visible to the people who mattered to me

Harvey Taylor

04:25 21 Mar 19

After launching my new business, I was concerned about building a site and gaining some online authority. After speaking with Digital Ethos they helped create the perfect website for me and have continued to promote it. They have helped me really get on the map.

Adam Simpson

04:51 19 Mar 19

Working with other SEO agencies in the past, I was cautious about finding a new agency. However, after meeting Digital Ethos I felt much more comfortable. They had a real personal touch and kept in touch with me regularly. I quickly started to see some results!

Leo Watson

13:35 08 Mar 19

After talking with Digital Ethos, their passion and enthusiasm for the industry was clear. They created a really innovative campaign to help me gain more visibility on Google. Over the months they maintained a great communicational standard and helped me understand the results. After a few months, I started to see my website on the first page and got more and more enquiries!

George Vincent

12:21 07 Mar 19

Digital Ethos have a great and transparent approach. I knew exactly what was being done and what was possible. Very different to some other agencies out there.

Zak Hammond

13:01 05 Mar 19

After having some bad experiences with other digital marketing agencies I was almost ready to turn my back on it. However, with Digital Ethos they really turned things around for me. Keeping me in the loop with everything going on, I really got to understand what is happening and how they helped my business to grow.

Rhys Dean

15:01 04 Mar 19

We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!

Andrew Risbey

16:58 06 Feb 19

I have been with digital ethos for a few months as we had a sudden drop in key word rankings, I had not heard of them and they were not well known in my industry, I decided to go ahead with them as that they spent the time to visit me and understand my concerns.3 months later, and they have got my website back to an excellent position, they take full control of all online management and are transparent with the work they are doing.I would highly recommend them, they have a considerable knowledge and experience and work very hard to give you your desired result.

Parneet Sehmi

16:21 11 Jan 19

Digital Ethos has been responsible for increasing our search rankings in google. They will keep sending you reports every month. The results are great! If you are looking for an agency to work with then choose these guys. They will never lie to you and honestly approach every problem.

Daniel Rowe

17:33 31 Oct 18

I know nothing about marketing or search engines, but they patiently explained every benefit of the strategy that was prepared for me. I should probably mention that it worked! Thank you guys, it is a pleasure to work with you

Kyle Walker

19:35 21 Oct 18

It's a real joy to work with them. Very positive people.

James Burton

15:41 20 Oct 18

Great agency with really nice staff.

Lydia Wallis

06:00 18 Oct 18

Delivered everything that was promised. Good job.

Sam Noble

13:29 17 Oct 18

I would like to start by saying that after working with many agencies before I was very sceptical about digital marketing, but I decided to give it another try. I have chosen well!! They really made my ads work. Fantastic job!

Louis Rhodes

17:40 16 Oct 18

Excellent marketing company - lovely people who do a great job

Peter Robinson

18:09 15 Oct 18

We approached Digital Ethos over a year ago, after having some bad experiences with other agencies before. It was refreshing to see the energy and enthusiasm of the team. From the first call they seemed to understand our needs and show real interest in our business. And now people can finally find us on Google!

Jasmine Wall

17:47 15 Oct 18

Incredibly professional and working even at midnight to get the job done! They really helped us grow our startup into a revenue driving business.

Evan Ward

17:37 14 Oct 18

I've seen many people mention honesty in here, but it's true - these guys don't just paint a nice picture with their sales pitch. They will tell you exactly what you can and cannot expect. We used so many agencies before and this seems to be the only one we are going to stick to.

Clarke Family

14:16 14 Oct 18

“We first began working with Digital Ethos roughly two years ago following a disappointing relationship with another multi-national agency. Not only were our rankings suffering, but more importantly we had felt that our previous agency were failing in transparently communicating how they were spending the marketing budget that we were entrusting them with. Immediately, after the initial conversations we could see that Digital Ethos were a breath of fresh air. We could feel that they cared about our mission objectives and were committed to formulating an online strategy that worked in parallel with what we were aiming to achieve. On our first website, we went from 0 rankings (positions 1-3) on Google to a place that we now have over 100 across the 5 websites. The results off the back of this were fairly immediate and we started to see a significant increase in enquiries & applications. The return on investment has been clear to see, and most importantly we know exactly where our marketing budget is being spent across our multiple campaigns. The strong working relationship with now share with Digital Ethos has allowed us to keep up with our ambitious growth plans and it’s a relationship we’re looking forward to sharing with them in the future. I would highly recommend them to anyone looking to strengthen their local SEO campaign and dominate the rankings in your area.”BILL ZUCKERMAN – CEO – THE LONDON PRESCHOOL

Bill Zuckerman

22:56 17 Apr 18

Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!

Wajeeha Husain

01:00 05 Oct 17

Wajeeha Husain

09:59 04 Oct 17

Fantastic experience. found them to be incredibly patient and considerate of what we needed for the project. Really looking forward to working with them again.

Tania Jacobs

10:48 02 Aug 17

Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.

Zoe Vidigal

09:14 14 Jul 17

I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.

Alex Simmonds

12:56 22 Jun 17

Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change 🙂

Rachel Marques

12:32 22 Jun 17

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CONVERSION
RATE
OPTIMISATION

Get more leads and sales from the same website traffic

GET A QUOTE

CONVERSION
RATE
OPTIMISATION

Get more leads and sales from the same website traffic

GET A QUOTE