CONVERSION
RATE
OPTIMISATION

Get more leads and sales from the same website traffic level with Digital Ethos Conversion Rate Optimisation strategies.


No matter how much organic or paid traffic you have coming into your website, it’s what potential customers do once they’ve found your website that can often have the biggest impact on your business.

GET A QUOTE

Call us for a friendly chat or fill in the form below.

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CONVERSION
RATE
OPTIMISATION

Get more leads and sales from the same website traffic level with Digital Ethos Conversion Rate Optimisation strategies.


No matter how much organic or paid traffic you have coming into your website, it’s what potential customers do once they’ve found your website that can often have the biggest impact on your business.

GET A QUOTE

Call us for a friendly chat or fill in the form below.

CAPTCHA image

This helps us prevent spam, thank you.

What is Conversion Rate Optimisation (CRO)

CRO is the method of using analytics and user feedback to improve the performance of your website. CRO can be used to improve any metric on your website that’s important to your business–often called key performance indicators (KPIs)–that you’re trying to improve, but it’s often associated with acquiring new customers, registrations, downloads, etc. Put another way, it increases the percentage of website visitors who experience the “aha moment” (or the must-have user experience) that turns passive browsers into valuable conversions.

Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.
Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.
Conversion

What Exactly Is A Conversion?

Well, that depends on your goals. What are you hoping to achieve when a customer visits your site? Maybe you’re hoping for them to fill out an enquiry form, or potentially you’re looking for the visitor to purchase a product from your online store. These can be split in to two types of conversions; Micro & Macro. Here are a few more examples:

Micro Conversions

  • Signing up for an email list
  • Creating an account
  • Adding a product to the shopping cart

 

Macro Conversions

  • Requesting a quote
  • Signing a membership
  • Buying a product from your online store

It’s All About The Conversions!

There is an old saying in business that revenue is vanity, but profit is sanity. In online marketing, traffic is vanity, but conversions are sanity. Despite this many website owners spend fortunes on getting more traffic to their website, without enough of a focus on converting that traffic.

A lot of Digital Marketing agencies will cite the amount of visitors they’re attracting to your site as the measure of their success. At Digital Ethos, we’re focused on delivering performance marketing. There’s little point in spending time & money driving new visitors to your website who simply leave after a few seconds.

It’s about capturing their attention and improving the user experience in such a way that is conductive to helping those users turn in to conversions. We aim to help you achieve your business goals, not simply drive wasted visitors to your website.

How We Do It

Data Capture: Before making any changes to the user experience, it’s important to first understand who your users are, how they came to find you, and how they navigate your website once they’re there. There’s two ways of gaining this understanding:

Analytics:- Our Digital Professionals use industry leading analytic tools to gain information such as:

  • Where visitors enter your site i.e. which webpage they land on first
  • Which areas/features of the website do they engage with, i.e., where on a page do users spend their time looking at/clicking on
  • How they got there i.e. what link/ channel did they use to navigate to your site
  • Which devices and browsers they use
  • Who your customers are (age, demographic, interests etc.)
  • Where users drop off i.e. at what point in the buying funnel do users leave your site

UX Testing:- Some-times the “big data” tells you where to look but not what to see. This is where having real humans testing your website can refine this data to tell you exactly where you’re going wrong. This user understanding, which can come in the form of on-site surveys, satisfaction feedback, and user testing, can help you gain information such as:

  • Why did visit?  What was it that made the users originally visit your site? Why did they decide to visit a particular page?
  • What is it about your site that makes it different to your competitors? Why would they be unlikely or likely to convert based on what they’ve seen?
  • How exactly do they define and describe your website & services, is it a stress-free experience or does it make their blood boil? Would they be likely to recommend your site to their friends? In essence, how do they talk about your website & your company?

Human Touch:- This is where we earn our keep. Once the data has been gathered, our Digital Experts will use their years of experience to help remould your website in a way that turns visitors to conversions. The data will allow our team to re-design the customer journey and make improvements to every aspect of the user experience to help significantly improve the return on investment for your Digital Marketing spend.

Case Study

London Pre School Logo
Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.

WHAT WE DID

 PPC | SEO | Social & Strategy | Web Design & Development

THE CHALLENGE

The London Pre School approached Digital Ethos as they’d had a bad experience with a previous agency and wanted more hands on support and a human touch brought back into their marketing. They have ambitious expansion plans and needed an agency that could help to feed this ambition with genuine customers and online engagement.

THE STRATEGY

We started by building The London Pre School, 5 industry leading websites. Digital Ethos dug deep looking at SEO, SOCIAL MEDIA and PPC, we completed audits for all 3 main sales channels and identified the best keywords and strategy to help The London Pre School, dominate online against their competitors.

THE RESULTS

Organic Traffic

62%

Increase in
organic traffic

Conversions

44%

Increase in
conversions

Cost per enquiry

£22

Cost per
enquiry

Keyword Rankings

486%

Increase in
keyword rankings

Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.

26%

Increase in time
spent on page

WHAT PEOPLE SAY ABOUT US

Digital Ethos has been responsible for increasing our search rankings in google. They will keep sending you reports every month. The results are great! If you are looking for an agency to work with then choose these guys. They will never lie to you and honestly approach every problem.
Daniel Rowe
Daniel Rowe
17:33 31 Oct 18
I know nothing about marketing or search engines, but they patiently explained every benefit of the strategy that was prepared for me. I should probably mention that it worked! Thank you guys, it is a pleasure to work with you
Kyle Walker
Kyle Walker
19:35 21 Oct 18
It's a real joy to work with them. Very positive people.
James Burton
James Burton
15:41 20 Oct 18
Great agency with really nice staff.
Lydia Wallis
Lydia Wallis
06:00 18 Oct 18
Delivered everything that was promised. Good job.
Sam Noble
Sam Noble
13:29 17 Oct 18
I would like to start by saying that after working with many agencies before I was very sceptical about digital marketing, but I decided to give it another try. I have chosen well!! They really made my ads work. Fantastic job!
Louis Rhodes
Louis Rhodes
17:40 16 Oct 18
Excellent marketing company - lovely people who do a great job
Peter Robinson
Peter Robinson
18:09 15 Oct 18
We approached Digital Ethos over a year ago, after having some bad experiences with other agencies before. It was refreshing to see the energy and enthusiasm of the team. From the first call they seemed to understand our needs and show real interest in our business. And now people can finally find us on Google!
Jasmine Wall
Jasmine Wall
17:47 15 Oct 18
Incredibly professional and working even at midnight to get the job done! They really helped us grow our startup into a revenue driving business.
Evan Ward
Evan Ward
17:37 14 Oct 18
I've seen many people mention honesty in here, but it's true - these guys don't just paint a nice picture with their sales pitch. They will tell you exactly what you can and cannot expect. We used so many agencies before and this seems to be the only one we are going to stick to.
Clarke Family
Clarke Family
14:16 14 Oct 18
“We first began working with Digital Ethos roughly two years ago following a disappointing relationship with another multi-national agency. Not only were our rankings suffering, but more importantly we had felt that our previous agency were failing in transparently communicating how they were spending the marketing budget that we were entrusting them with. Immediately, after the initial conversations we could see that Digital Ethos were a breath of fresh air. We could feel that they cared about our mission objectives and were committed to formulating an online strategy that worked in parallel with what we were aiming to achieve. On our first website, we went from 0 rankings (positions 1-3) on Google to a place that we now have over 100 across the 5 websites. The results off the back of this were fairly immediate and we started to see a significant increase in enquiries & applications. The return on investment has been clear to see, and most importantly we know exactly where our marketing budget is being spent across our multiple campaigns. The strong working relationship with now share with Digital Ethos has allowed us to keep up with our ambitious growth plans and it’s a relationship we’re looking forward to sharing with them in the future. I would highly recommend them to anyone looking to strengthen their local SEO campaign and dominate the rankings in your area.”BILL ZUCKERMAN – CEO – THE LONDON PRESCHOOL
Bill Zuckerman
Bill Zuckerman
22:56 17 Apr 18
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Wajeeha Husain
Wajeeha Husain
09:59 04 Oct 17
Fantastic experience. found them to be incredibly patient and considerate of what we needed for the project. Really looking forward to working with them again.
Tania Jacobs
Tania Jacobs
10:48 02 Aug 17
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
Zoe Vidigal
Zoe Vidigal
09:14 14 Jul 17
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
Alex Simmonds
Alex Simmonds
12:56 22 Jun 17
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change 🙂
Rachel Marques
Rachel Marques
12:32 22 Jun 17

Leicester (Head Office)

Unit 17, Stoughton Grange, Gartree Rd, Oadby, Leicester, LE2 2FB

Leicester (Sales Office)

Peppercorn House, 5 Upper King St, Leicester LE1 6XF

London Office

3rd Floor, 207 Regents Street, London, W1B 3HH

Barnsley Office

Digital Media Centre, County Way, Barnsley. S70 2EQ

Bristol Office

Park House, 10 Park Street, Bristol, BS1 5HX

Birmingham Office

11 Brindley place, 2nd Floor,
Birmingham. B1 2LP

Edinburgh Office

Hudson House Business Centre, Hudson House, 8 Albany Street, Edinburgh, Scotland, EH1 3QB

Truro Office

Penstraze Business Centre, Truro,
Cornwall, TR4 8PN

Leicester Office

Peppercorn House, 5 Upper King St, Leicester LE1 6XF

London Office

Kemp House, 152 City Road, London, EC1V 2NX

London Office

3rd Floor, 207 Regents Street, London, W1B 3HH

Barnsley Office

Digital Media Centre, County Way, Barnsley. S70 2EQ

Bristol Office

Park House, 10 Park Street, Bristol, BS1 5HX

Birmingham Office

11 Brindley place, 2nd Floor,
Birmingham. B1 2LP

Edinburgh Office

Hudson House Business Centre, Hudson House, 8 Albany Street, Edinburgh, Scotland, EH1 3QB

Truro Office

Penstraze Business Centre, Truro,
Cornwall, TR4 8PN

Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.
Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.
Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.
Which Web Design Company Logo
Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.
Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.
Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.
Which Web Design Company Logo