VOICE SEARCH

MARKETING

Why is Voice Search so Important?

Virtually everyone owns a smartphone, and over half of these users now use voice technology on a daily basis.

Staying ahead of the latest technology is crucial to effectively compete with the giants in your industry.

It is predicted that by 2020, 50% of all searches will be voice search.

Digital assistant technologies rely on different databases to bring the user the most appropriate answer.

Difference Between Voice Search and Typed Search

The way we speak to digital assistants differs massively to the way we type queries into search engines, this creates a broad range of conversational keywords your business should be targeting. For example, you might Google search “Miso Soup Ingredients”, but you are more likely to say “How do I make Miso Soup at home”. These voices searched can be divided into four ‘search moments’:

Voice Search Optimisation

Once we delve into the keyword research, we tailor content and tags around those conversational keywords. We optimise your content for long and short search queries, offering a range of information around a broad topic, whilst embedding short answers and keywords into it.

Making text more readable and offering a more natural tone of voice makes it easier for digital assistants to crawl through your content and find the best answers to that search query.

Optimising featured snippers is crucial to best answering your audiences search query, 40% of voice search results come from your featured snippet. That’s why it is so important to understand what your audience is looking for and how your business can best solve that problem.

Quicker
Answers

Your audience are searching for answers more quickly. As soon as a search query comes into their head, your business should be able to answer that for them.

On-the-go
Mobile Ready

Optimise your business to be mobile ready, not only with responsive website design but voice search optimisation.

Google, Siri & Alexa

Digital Assistant technologies are already widely used in the industry. Optimising your website for voice search allows your to be responsive on every voice search platform, no matter what device your audience are searching on.

Voice Strategy
Creation

Our Digital Marketing team will develop a voice resource file that allows us to map out a voice search strategy. This will cover keyword research, optimisation strategies, customer journey and website consultancy.

Voice Conversation
Mapping

Researching keywords, conversation queries, tone of voice and semantic variations allows us to create long and short content, to content, tags and snippets.

Local Search Optimisation
for Voice

Capture the attention of local customers by optimising your Google profile to answer any search query. For example, Google My Business allows digital assistants to see your location and answer local search and direction queries.