Voice Search Optimisation
Different search engines are used for different voice assistant devices.
Alexa is powered by Amazon, which uses Bing’s search engine, where as Google Home of course uses Google search.
There are of other voice devices such as Cortana, powered by Microsoft & Bing and Mercedes which is also powered by Bing.
Optimising for voice search means focusing on Bing Places, Yelp and Googles featured snippets. There are huge differences between optimising for local voice search and for national voice search.
40% of voice search results come from featured snippets. That’s why it is so important to understand what your audience is looking for and how your business can best solve that problem.
Once we delve into the keyword research, we tailor your content and tags around those conversational keywords. We optimise your content for long and short search queries, offering a range of information around a broad topic, whilst embedding short answers and keywords into it.
Making text more readable and offering a more natural tone of voice makes it easier for digital assistants to crawl through your content and find the best answers to that search query.