With the holiday festivities fast approaching, having a clear and strategic Instagram advertising strategy is essential in order to appeal to your target customers and draw in potential consumers. Many businesses are not utilising Instagram and its various features to their full potential. particularly as Instagram ads reach almost 30% of internet users.
Instead, businesses are making easy mistakes when it comes to holiday social media advertising. That is why in this guide, we are walking you through the essential elements of Instagram advertising for the holiday season. whether its for Christmas or for getting an early start for the 2023 holiday seasons like Valentine’s day.
Instagram in 2022
Instagram is one of the top social media platforms used worldwide. It boasts a user base of over 1.5 billion users and squashing any doubts about its sustained popularity in 2022. More than half of global Instagram users are aged 34 years or younger, with 62.2% of all users aged 18-34 years old. Men account for 51.6% of Instagram users
For businesses, Instagram has become a platform which can host all elements of the customer journey. Notably, 92% of users say they’ve acted in the moment after seeing a product on the platform. A further 50% of users have clicked through to a brand’s website after viewing a brand’s stories.
When it comes to marketing, businesses can pay to serve advertising posts to Instagram users. Similar to other platforms, Instagram ads appear throughout the app on users’ feeds, Stories, Explore, and more. This includes a ‘sponsored’ label to indicate they are an advertisement. These posts also have additional features, such as links, CTA functions, and product catalogues for users to view.
5 essential elements to have in place for the season
As a visual-first platform, Instagram is the perfect platform to showcase products and services in captivating and engaging formats. From images and reels of products to promoting special seasonal offers, businesses can elevate their social media marketing and drive heightened interest.
That’s why when it comes to planning your Instagram advertising strategy, it is important to recognise the platform as visual-first and to have three essential elements in place for the holidays.