FOMO (The Fear of Missing Out) – we’ve all experienced it at some point. It is the marketing tactic to make us feel as if we are missing out on the next big thing and taps into our desire to stay continually connected with what others are doing.
Though this tactic is timeless, not every brand takes advantage of this. That’s why we’ve created a short guide to show you the 5 most effective FOMO marketing techniques for immediate results.
So first things first, in short, what is FOMO marketing?
FOMO is a digital marketing technique that uses content to appeal to the audience’s desire to benefit from a once-in-a-lifetime chance. You want to create a mindset in which people wonder if they will miss out on a great opportunity or if it is something they can pass up. Messages will be written in such a manner that it motivates the target audience to buy on the spur of the moment in order to avoid future regret.
In fact, 56% of social media users experience FOMO, while 69% of millennials experience FOMO on a daily, if not hourly basis according to research conducted by trustpulse. This tactic is so effective because we humans dislike the feeling of loss that comes with passing up a good chance. With the right FOMO marketing techniques, such as the following 5, you can persuade your audience to jump on the opportunities and show immediate results.
The 5 FOMO marketing techniques for immediate results
1. Show limited offers
In order for businesses to keep consumers engaged, with both new and existing customers, is by setting offers for a limited time eg free shipping. As humans, we respond quickly to time restrictions as we do not have time to overthink or revisit our decisions. This is where the FOMO mindset of urgency is generated before the offer is taken away from them.
For example, offering free delivery for a short period of time helps engagements and boosts website traffic. And who doesn’t like free shipping? Shipping fees are definitely a big put off when shopping and are the most common reason why people abandon their shopping baskets.
2. Write messages that show a sense of urgency
When it comes to FOMO marketing solutions, language is crucial. You want your audience to feel as if time is running out and they are about to miss out on a fantastic deal.
Visible and obvious pop-ups can make all the difference as shoppers can see what’s popular and how many people are looking at the product. Resulting in a psychological FOMO effect, encouraging consumers to think, ‘I need this immediately.’ As shoppers, we tend to appreciate scarce items since we are aware that we may not have this opportunity again, in which case the item will be out of stock.
3. Create a sense of exclusivity
Who doesn’t want to be a member of an exclusive club? Who doesn’t like a personalised offer or owning a product which is just for a few? Personalised offers, discounts, and even products are hard passes. It’s hard to say no to exclusive deals.
Related products previously bought or upselling and cross-selling opportunities can induce the fear of missing out and keep customers on your site. This can trigger the FOMO reflex and boost your sales.
4. Scatter content across social media
FOMO is a marketing solution that is not just about increasing your sales and revenue. It’s also great for brand expansion, especially if you adopt an omnichannel strategy.
Regularly promoting offers across platforms can engage new customers to click on shoppable posts which direct them to the company’s website, this is a great way to build brand awareness.
5. Leverage user-created content
Content published by a brand’s user on their social media platform should be considered a free advertisement. Leveraging reviews, social media content, and blogs creates social proof, gives evidence of value, and builds trust.
It is incredibly beneficial to the business as it provides exposure to the brand’s target audience. Also, it is a terrific way to create FOMO marketing solutions when content is distributed to their friends as recommendation becomes even more valuable.
Harness the power of FOMO marketing solutions
In today’s world, social media has become a huge part of our lifestyle, and it’s important to stay up to date on what’s going on. FOMO clearly has a huge influence on human behaviour, especially in today’s digital age.
Using FOMO in your marketing is a wonderful way to increase sales and by employing some of the tactics discussed above, you’ll be able to retain new consumers while preventing current ones from slipping through your fingers. If you can include it into your digital marketing approach, you can create a brand consumers are eager to follow.