As the population grows, we label generations defined by their birth year. Regardless of your age, you will always belong to the generation you were born into. But what separates generation Y from X and what even is Gen Z? More importantly, how do we market to them and fill their digital needs? Don’t want…
We all know that if anything relating to Search Engine Optimisation (SEO) is consistent, it’s change. Google changes its algorithm hundreds of times per year and if Moz wants to remain accurate, their Domain Authority (DA) needs to keep up. Moz, a global leading SEO platform and DA checker tool, launched their new Domain Authority…
To have a successful marketing and SEO campaign, you first need to decide on a selection of clear and trackable marketing KPIs. KPIs, or Key Performance Indicators, are measurable values that you can use to measure and monitor the success of your campaigns as well as your overall business. It’s best practice for businesses to…
The world of digital marketing and especially Search Engine Optimisation changes every day and sometimes it’s a struggle to keep up or even know where to start. However, there are some principles that remain unchanged, are quick and easy to do and deliver great results. It’s a good idea to start with these whilst you…
What is International SEO? International SEO (Search Engine Optimisation) is the process and strategy of ranking your website on Google in different languages and in different locations across the world. Google has different versions of its search engine for different languages and for each specific country. This means translating content and understanding the user journey…
On the 19th of April, I attended my first SEO conference, and it just happened to be BrightonSEO, the world’s biggest SEO conference featuring some of the most influential and impactful speakers from a variety of huge brand names and businesses! After sifting through the almost overwhelming amount of talks and conferences that were available,…
What is Page Speed? Amongst Google’s many algorithm factors, website speed and page speed is confirmed as one of the signals used by to rank pages in the search engine. Page speed is a measurement of how fast the content on your page or website can load. Research has shown that Google might be specifically…
It’s safe to say that BrightonSEO hosted yet another mind-blowing and invaluable conference this month with a strong line up of speakers and a full day of back-to-back presentations. With some fun extras like mini-golf, giant deck chairs, a real-life iron throne and of course, free beer, it’s hard to imagine how they’re going to…
Your website is your pride and joy. It’s the first point of call for potential customers and it is essentially your online equivalent of a business card. Just like a business card is placed into potential prospects hands with a solid handshake, your website is put in front of users when it is optimised with…
Can you believe it’s April already? In the short space of just a few months, we’ve witnessed Greggs launch a meat-free sausage roll, all 4 seasons in just 1 week back in February with highs of 20°C, the continuous confusion of Brexit and the “world_record_egg” Instagram account campaigning for more followers than Kylie Jenner. You…
