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How We Do It
Yes, yes, we know that this is easier said than done. But the fact is, it’s crucial if you want to survive and, more importantly, succeed, in this ever-changing environment.
If the thought of developing an all-encompassing, online marketing strategy leaves you feeling more than a little alarmed, don’t panic, you’re not alone – we’ll be right there with you, every step of the way.
How Can Digital Ethos Help You?
We take a holistic approach to your Digital Marketing strategy to ensure that you have all aspects of a strong campaign covered.
Your brand goes a long way in defining who you are as a company. In a fickle world, something as simple as the font of your logo can change your public perception. We will help you create a brand that gets your message across.
In the digital landscape, it’s vital to have a website that accurately reflects your company’s identity but that also serves a purpose in providing information to prospective and existing customers alike.
The world has gone mobile. Will a mobile application give your customers a better user experience or make your products more readily accessible? It’s an important aspect to consider, and should it be a viable option we can help you scope, design & build a mobile application to be proud of.
To give your start-up the best possible chance of starting with a bang, digital PR is a necessity to ensure your company is seen far & wide. We use our Digital PR contacts to place your business all over the web to gain maximum exposure.
Search Engine Presence
Ranking on online Search Engines such as Google has quickly become the most vital part of any marketing strategy. It’s now deemed a necessity to be seen on Google in order to drive traffic to your site and gain trust with your customers. Knowing this is one thing, actually increasing your Search Engine rankings is another. This is our bread &butter, we guarantee to put you in the best position possible to climb to the top.
Social media has changed the way we interact with both our friend & companies alike. Social media is essential to increase your presence and engage & market with potential customers.
For continued success, it’s vital for you to learn about the workings of the Digital world and how you can best utilise it to further your business growth. Our training courses are designed to give you the tools you need to spearhead your digital strategy to give your business the best possible chance of success in the future.
Planning a strategy is not a straightforward process – it’s not a case of just writing down what you’re going to do and when. Luckily for you, we’re experts in creating relevant, successful, and versatile strategies.
We’ll keep an eye on consumer behaviour for you, understand how people perceive your brand and interact with it and, in turn, how they interact with your competitors. This brand intelligence and consumer data will then allow us to identify the best ways for us to reach your target market.
We offer a whole range of strategic services and packages, covering areas such as:
- Brand Strategy & Planning
- Content Strategy
- Communications Planning
- Brand Voice Development
- Digital Architecture Development
- Social Strategy
- SEO and SEM Strategy
- Mobile Strategy
Basically, whichever areas of your strategy you need help with, and however much help you need, we’ll be on hand to offer our experience, skills, and expertise.
Well, once we’ve created an awesome, cross-channel strategy that we’re all happy with, we can then help you to bring it all to life using the most relevant channels and platforms.
We’ll also monitor the progress and results of the strategy and identify any areas that might need updating or tweaking as we go.