“Working in E-Commerce obviously means our google rankings and general online presence are directly intertwined with the success of our business. Having previously underperformed in this area it was important for us to address this to allow our business to thrive. it was at this crucial point in our journey when we began our relationship with digital ethos just over 12 months ago.
Immediately we saw how Digital Ethos work differently to other online agencies we have worked with, and were impressed how the conversations focused on our business growth and the strategies we had been employing to execute our goals. This allowed us to communicate our intentions in a language we understood, providing Digital Ethos with the platform they needed to convert our intentions in to a clear digital marketing strategy.
It was this holistic, consultative approach that allowed us to clearly understand where we were at what needed to be done to dominate the market space. It was clear to see that this was an area that was crucial in our journey to become the market leaders in the UK.
We worked with Digital Ethos in creating a brand-new website alongside a complete digital marketing campaign. This included everything from Search Engine Optimisation (SEO) to Pay-Per-Click Advertising (PPC) & Digital PR. Having finally built a website & brand that matched the quality of our scissors, it wasn’t long before the three-speared strategy started paying dividends.
By the end of year one of working with DE, we have seen a 200% YOY growth in turnover as a direct impact of our growth of organic and paid-for online presence. We are seeing strong ranking growth for over 100 industry related keywords, and are achieving a £20 cost per conversion on our PPC campaign. In an industry whereby premium scissors sell in the region between £500 – £1500, the return on investment is clear to see!
In summary, working with Digital Ethos has been a genuine pleasure and key to the incredible growth we have experienced in the competitive world of e-commerce. If you’re looking to work with an agency that deliver on their promises then I couldn’t recommend anyone higher.”
BENJAMIN SHIPMAN – The Hair Movement
Benjamin is the marketing director and co-founder of The Hair Movement, a haircare company which offers brands with an edge to the professional market, including KASHO, Kebelo, Eva Professional and Made For The Blade.