SOCIAL
MEDIA
MARKETING

Strategic, targeted and engaging Social Media campaigns

Target influencers in your niche, increase word-of-mouth referrals, stay on top of conversations about your industry and brand.
Engage and expand your audience across the web with social media marketing. We Leverage Social media to engage your audience and increase sales like no other Social Media Agency in the UK.

LETS GET SOCIAL

Call us for a friendly chat or fill in the form below.

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SOCIAL
MEDIA
MARKETING

Strategic, targeted and engaging Social Media campaigns

Target influencers in your niche, increase word-of-mouth referrals, stay on top of conversations about your industry and brand.
Engage and expand your audience across the web with social media marketing. We Leverage Social media to engage your audience and increase sales like no other Social Media Agency in the UK.

LETS GET SOCIAL

Call us for a friendly chat or fill in the form below.

*
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This helps us prevent spam, thank you.

We Understand Social Media

Digital Ethos recognise that the relationship between SEO and social media is becoming more and more intertwined, which is why we tie social media into our web development process and ongoing search marketing strategies.

Once your new website has launched (or you’ve signed up for optimisation on your current website) and major marketing priorities have been addressed, our team will work with you to decipher the right channels for your audience and develop a strategy around that. We will also assist in online reputation management by making sure that wherever your business is discussed, you are part of the conversation.

Search and Social go hand in hand

We will work with you to find the right social channels for your audience and develop a strategy that aligns with your business.

We hear from business owners all the time: should I be investing in social media? Social media is a big question mark for many businesses; they are uncertain whether their customers are using social media and how it could be an effective way to grow their bottom line.

The answer: social media continues to be an important part of the purchasing process. It allows your company to build trust with your customers to grow the relationship over time.

Our Social Media Approach

Our social media marketing process ensures that your business gets a social media marketing campaign specifically tailored to your business’ goals.

UX Development Mobile

Social Discovery

Learn about the client’s business, website, social presence, and competitors in order to provide clear documentation to be used throughout all other stages of the project.

Social Strategy

Create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content.

Conversion Mobile SEO

Campaign Execution

Implement recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals.

On Page Optimisation Mobile SEO

Analysis & Reporting

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.

What Social Media can do for your Brand

Social media campaigns can improve your visibility on search engines like Google while enhancing your brand, selling your products, driving traffic to your website, and helping you serve both new and current customers.

Digital PR

Meaningful Conversations

Businesses can’t afford to be arrogant. In the age of social media, businesses must be open to discussions with their customers. It is important to find out what they like, what they hate, and what fresh ideas they may have.

Engage Visitors by Having Them Contribute Content

A great way to engage the public is to have them directly contribute content through a social media platform. When done correctly, this tactic can help engage customers and potential customers and help create new sales and greater brand awareness.

on page content

Exclusive Offers & Discounts to Your Audience

People are always looking for the best deals online. Social media gives businesses an opportunity to provide exclusive promotions to their most loyal customers. Not only do you reach a captivated audience with each offering, you can also measure the success of the campaign by having social media tracking analytics in place.

Audience Analysis

Human Face for your Company

Large businesses can seem monolithic and impersonal to the general public. By putting a human face on a company, you can tear down the barrier between yourself and your audience and make yourself far more accessible to any potential customers.

CASE STUDY

KASHO Logo Design

WHAT WE DID

 PPC | SEO | Social & Strategy | Web Design & Development

THE CHALLENGE

Kasho Scissors is an elite hairdressing brand, they had some experience selling online via affiliate partners but had never had their own online direct shop and need design, development and marketing support in order to get the online business off the ground.

THE STRATEGY

After creating a go-to-market strategy document, we outline designs for the new website and proceeded with the website build.

We then proceeded with the on-page optimisation (SEO) optimising the content and product pages.

Google Shopping – creating national Google Shopping campaign to include all products in their online inventory.

PPC – Creating a search campaign for each of their products

THE RESULTS

Conversions

72%

Increase in
conversions

Cost per enquiry

£20

Cost per
conversion

Keyword Rankings

386%

Increase in
keyword rankings

24%

Increase in time
spent on page

TESTIMONIAL

Working in E-Commerce obviously means our google rankings and general online presence are directly intertwined with the success of our business. Having previously underperformed in this area it was important for us to address this to allow our business to thrive. it was at this crucial point in our journey when we began our relationship with digital ethos just over 12 months ago.

 Immediately we saw how Digital Ethos work differently to other online agencies we have worked with, and were impressed how the conversations focused on our business growth and the strategies we had been employing to execute our goals. This allowed us to communicate our intentions in a language we understood, providing Digital Ethos with the platform they needed to convert our intentions in to a clear digital marketing strategy.

 It was this holistic, consultative approach that allowed us to clearly understand where we were at what needed to be done to dominate the market space. It was clear to see that this was an area that was crucial in our journey to become the market leaders in the UK.

We worked with Digital Ethos in creating a brand-new website alongside a complete digital marketing campaign. This included everything from Search Engine Optimisation (SEO) to Pay-Per-Click Advertising (PPC) & Digital PR. Having finally built a website & brand that matched the quality of our scissors, it wasn’t long before the three-speared strategy started paying dividends.

By the end of year one of working with DE, we have seen a 200% YOY growth in turnover as a direct impact of our growth of organic and paid-for online presence. We are seeing strong ranking growth for over 100 industry related keywords, and are achieving a £20 cost per conversion on our PPC campaign. In an industry whereby premium scissors sell in the region between £500 – £1500, the return on investment is clear to see!

In summary, working with Digital Ethos has been a genuine pleasure and key to the incredible growth we have experienced in the competitive world of e-commerce. If you’re looking to work with an agency that deliver on their promises then I couldn’t recommend anyone higher.”

BENJAMIN SHIPMAN – The Hair Movement

Benjamin is the marketing director and co-founder of The Hair Movement, a haircare company which offers brands with an edge to the professional market, including KASHO, Kebelo, Eva Professional and Made For The Blade.

Leicester Office

Peppercorn House, 5 Upper King St, Leicester LE1 6XF

London Office

Kemp House, 152 City Road, London, EC1V 2NX

Barnsley Office

Digital Media Centre, County Way, Barnsley. S70 2EQ

Birmingham Office

59 Bishops Close, Eddington,
Birmingham. B23 7AY

Edinburgh Office

14 Albany Street, Edinburgh,
EH1 3QB

Truro Office

Penstraze Business Centre, Truro,
Cornwall, TR4 8PN

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