SOCIAL
MEDIA
MARKETING

Create Authentic And Transparent Social Media Strategies That Optimise Your Social Presence and Build An Influencer Community

Use social media as a springboard for success and connect with your audience by utilising platforms they spend their time on for hours everyday.

Capturing and bolstering your organisation’s brand with the world using social media will open up endless opportunities, including for other channels, such as SEO, content marketing and public relations. You’ll never look back.

LETS GET SOCIAL

Call us for a friendly chat or fill in the form below.

SOCIAL
MEDIA
MARKETING

Create Authentic And Transparent Social Media Strategies That Optimise Your Social Presence and Build An Influencer Community

Use social media as a springboard for success and connect with your audience by utilising platforms they spend their time on for hours everyday.
Capturing and bolstering your organisation’s brand with the world using social media will open up endless opportunities, including for other channels, such as SEO, content marketing and public relations. You’ll never look back.

LETS GET SOCIAL

Call us for a friendly chat or fill in the form below.

Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.

We Understand Social Media

Digital Ethos recognise that the relationship between SEO and social media is becoming more and more intertwined, which is why we tie social media into our web development process and ongoing search marketing strategies.

Once your new website has launched (or you’ve signed up for optimisation on your current website) and major marketing priorities have been addressed, our team will work with you to decipher the right channels for your audience and develop a strategy around that. We will also assist in online reputation management by making sure that wherever your business is discussed, you are part of the conversation.

Here at Digital Ethos, we only employ the best in the industry, leaving you safe in the knowledge that we’re doing everything that’s needed to help you succeed.

SEO And Social Go Hand-In-Hand

There are many reasons why social media marketing and SEO strategies are perfect for each other.

Firstly, the more shares on social media you have, the more opportunities people have to see your content and link to it. It doesn’t matter whether it’s Twitter, Pinterest, or Facebook. If you make high-quality content that gains traction on social media, you’re more likely to get links from other websites, which in turn, increases your search rankings.

Your social media strategy is also crucial for building your audience online. Relying on them coming to you no longer cuts it in today’s competitive marketplace. Being proactive and reaching your audience where they are and on a global scale is a smart way of showcasing your brand, products and services. With social media having billions of users, it’s a no-brainer.

Our Social Media Approach

Our social media marketing process ensures that your business gets a social media marketing campaign specifically tailored to your business’ goals.

Social Discovery

We will take the time to learn about your business, website, social presence and competitors in order to define a clear strategy that is aligned with your business goals. We will also ensure that your current profiles follow social media best practices.

Social Strategy

We will work with you to create a comprehensive social media marketing strategy and project plan that clearly outlines deliverable and measurable business goals for social media profiles and sharable content.

Campaign Execution

Implement recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals.

Analysis & Reporting

Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.

What Social Media can do for your Brand

Social media campaigns can improve your visibility on search engines like Google while enhancing your brand, selling your products, driving traffic to your website, and helping you serve both new and current customers.

Meaningful Conversations

Businesses can’t afford to be arrogant. In the age of social media, businesses must be open to discussions with their customers. It is important to find out what they like, what they hate, and what fresh ideas they may have.

Engage Visitors by Having Them Contribute Content

A great way to engage the public is to have them directly contribute content through a social media platform. When done correctly, this tactic can help engage customers and potential customers and help create new sales and greater brand awareness.

Exclusive Offers & Discounts to Your Audience

People are always looking for the best deals online. Social media gives businesses an opportunity to provide exclusive promotions to their most loyal customers. Not only do you reach a captivated audience with each offering, you can also measure the success of the campaign by having social media tracking analytics in place.

Human Face for your Company

Large businesses can seem monolithic and impersonal to the general public. By putting a human face on a company, you can tear down the barrier between yourself and your audience and make yourself far more accessible to any potential customers.

CASE STUDY

WHAT WE DID

PPC | SEO | Social & Strategy | Web Design & Development

THE CHALLENGE

Kasho Scissors is an elite hairdressing brand, they had some experience selling online via affiliate partners but had never had their own online direct shop and need design, development and marketing support in order to get the online business off the ground.

THE STRATEGY

After creating a go-to-market strategy document, we outline designs for the new website and proceeded with the website build.

We then proceeded with the on-page optimisation (SEO) optimising the content and product pages.

Google Shopping – creating national Google Shopping campaign to include all products in their online inventory.

PPC – Creating a search campaign for each of their products

THE RESULTS

72%

Increase in
conversions

£20

Cost per
conversion

386%

Increase in
keyword rankings

24%

Increase in time
spent on page

TESTIMONIAL

“Working in E-Commerce obviously means our google rankings and general online presence are directly intertwined with the success of our business. Having previously underperformed in this area it was important for us to address this to allow our business to thrive. it was at this crucial point in our journey when we began our relationship with digital ethos just over 12 months ago.

Immediately we saw how Digital Ethos work differently to other online agencies we have worked with, and were impressed how the conversations focused on our business growth and the strategies we had been employing to execute our goals. This allowed us to communicate our intentions in a language we understood, providing Digital Ethos with the platform they needed to convert our intentions in to a clear digital marketing strategy.

It was this holistic, consultative approach that allowed us to clearly understand where we were at what needed to be done to dominate the market space. It was clear to see that this was an area that was crucial in our journey to become the market leaders in the UK.

We worked with Digital Ethos in creating a brand-new website alongside a complete digital marketing campaign. This included everything from Search Engine Optimisation (SEO) to Pay-Per-Click Advertising (PPC) & Digital PR. Having finally built a website & brand that matched the quality of our scissors, it wasn’t long before the three-speared strategy started paying dividends.

By the end of year one of working with DE, we have seen a 200% YOY growth in turnover as a direct impact of our growth of organic and paid-for online presence. We are seeing strong ranking growth for over 100 industry related keywords, and are achieving a £20 cost per conversion on our PPC campaign. In an industry whereby premium scissors sell in the region between £500 – £1500, the return on investment is clear to see!

In summary, working with Digital Ethos has been a genuine pleasure and key to the incredible growth we have experienced in the competitive world of e-commerce. If you’re looking to work with an agency that deliver on their promises then I couldn’t recommend anyone higher.”

BENJAMIN SHIPMAN – The Hair Movement

Benjamin is the marketing director and co-founder of The Hair Movement, a haircare company which offers brands with an edge to the professional market, including KASHO, Kebelo, Eva Professional and Made For The Blade.

www.kashoscissors.co.uk

WHAT PEOPLE SAY ABOUT US

We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!

Domine McConnell

14:27 29 Jul 19

I work here, but we are tremendously good at what we do!

Nik Hudson

13:56 01 Jul 19

Our first SEO training session with Rafal and Digital Ethos was really informative. Rafal simply explained what SEO is and then tailored the training session to our specific requirements. I learnt loads about SEO and am really looking forward to the next session.

Bella Tomlinson

13:42 16 May 19

Bella Tomlinson

13:42 16 May 19

Rafal gave a brilliant one day training session to the team at 2020 Media about how to to get our website SEO in shape. He made it totally relevant to our needs and gave a range of powerful insights into what we strategically need to do. Rafal is not just a highly experienced expert- but a very accomplished trainer too.

Rob Potter

12:48 15 May 19

We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.

Debi Owen

09:13 13 May 19

Debi Owen

09:13 13 May 19

The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!

Ty Riley

11:07 29 Mar 19

Having a local agency made all the difference to me when looking for help with my digital marketing. They were always on hand to meet and discuss the campaign, helping me really understand what was going on. The results spoke for themselves.

Alana Martin

14:28 24 Mar 19

After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!

Linda Green

13:32 22 Mar 19

I was really struggling against some of the local competition in Leicester and I needed to know why this was happening. Digital Ethos helped me understand that if you can't be seen, you can't sell! They helped my website become visible to the people who mattered to me

Harvey Taylor

04:25 21 Mar 19

After launching my new business, I was concerned about building a site and gaining some online authority. After speaking with Digital Ethos they helped create the perfect website for me and have continued to promote it. They have helped me really get on the map.

Adam Simpson

04:51 19 Mar 19

Working with other SEO agencies in the past, I was cautious about finding a new agency. However, after meeting Digital Ethos I felt much more comfortable. They had a real personal touch and kept in touch with me regularly. I quickly started to see some results!

Leo Watson

13:35 08 Mar 19

After talking with Digital Ethos, their passion and enthusiasm for the industry was clear. They created a really innovative campaign to help me gain more visibility on Google. Over the months they maintained a great communicational standard and helped me understand the results. After a few months, I started to see my website on the first page and got more and more enquiries!

George Vincent

12:21 07 Mar 19

Digital Ethos have a great and transparent approach. I knew exactly what was being done and what was possible. Very different to some other agencies out there.

Zak Hammond

13:01 05 Mar 19

After having some bad experiences with other digital marketing agencies I was almost ready to turn my back on it. However, with Digital Ethos they really turned things around for me. Keeping me in the loop with everything going on, I really got to understand what is happening and how they helped my business to grow.

Rhys Dean

15:01 04 Mar 19

We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!

Andrew Risbey

16:58 06 Feb 19

I have been with digital ethos for a few months as we had a sudden drop in key word rankings, I had not heard of them and they were not well known in my industry, I decided to go ahead with them as that they spent the time to visit me and understand my concerns.3 months later, and they have got my website back to an excellent position, they take full control of all online management and are transparent with the work they are doing.I would highly recommend them, they have a considerable knowledge and experience and work very hard to give you your desired result.

Parneet Sehmi

16:21 11 Jan 19

Digital Ethos has been responsible for increasing our search rankings in google. They will keep sending you reports every month. The results are great! If you are looking for an agency to work with then choose these guys. They will never lie to you and honestly approach every problem.

Daniel Rowe

17:33 31 Oct 18

I know nothing about marketing or search engines, but they patiently explained every benefit of the strategy that was prepared for me. I should probably mention that it worked! Thank you guys, it is a pleasure to work with you

Kyle Walker

19:35 21 Oct 18

It's a real joy to work with them. Very positive people.

James Burton

15:41 20 Oct 18

Great agency with really nice staff.

Lydia Wallis

06:00 18 Oct 18

Delivered everything that was promised. Good job.

Sam Noble

13:29 17 Oct 18

I would like to start by saying that after working with many agencies before I was very sceptical about digital marketing, but I decided to give it another try. I have chosen well!! They really made my ads work. Fantastic job!

Louis Rhodes

17:40 16 Oct 18

Excellent marketing company - lovely people who do a great job

Peter Robinson

18:09 15 Oct 18

We approached Digital Ethos over a year ago, after having some bad experiences with other agencies before. It was refreshing to see the energy and enthusiasm of the team. From the first call they seemed to understand our needs and show real interest in our business. And now people can finally find us on Google!

Jasmine Wall

17:47 15 Oct 18

Incredibly professional and working even at midnight to get the job done! They really helped us grow our startup into a revenue driving business.

Evan Ward

17:37 14 Oct 18

I've seen many people mention honesty in here, but it's true - these guys don't just paint a nice picture with their sales pitch. They will tell you exactly what you can and cannot expect. We used so many agencies before and this seems to be the only one we are going to stick to.

Clarke Family

14:16 14 Oct 18

“We first began working with Digital Ethos roughly two years ago following a disappointing relationship with another multi-national agency. Not only were our rankings suffering, but more importantly we had felt that our previous agency were failing in transparently communicating how they were spending the marketing budget that we were entrusting them with. Immediately, after the initial conversations we could see that Digital Ethos were a breath of fresh air. We could feel that they cared about our mission objectives and were committed to formulating an online strategy that worked in parallel with what we were aiming to achieve. On our first website, we went from 0 rankings (positions 1-3) on Google to a place that we now have over 100 across the 5 websites. The results off the back of this were fairly immediate and we started to see a significant increase in enquiries & applications. The return on investment has been clear to see, and most importantly we know exactly where our marketing budget is being spent across our multiple campaigns. The strong working relationship with now share with Digital Ethos has allowed us to keep up with our ambitious growth plans and it’s a relationship we’re looking forward to sharing with them in the future. I would highly recommend them to anyone looking to strengthen their local SEO campaign and dominate the rankings in your area.”BILL ZUCKERMAN – CEO – THE LONDON PRESCHOOL

Bill Zuckerman

22:56 17 Apr 18

Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!

Wajeeha Husain

09:59 04 Oct 17

Fantastic experience. found them to be incredibly patient and considerate of what we needed for the project. Really looking forward to working with them again.

Tania Jacobs

10:48 02 Aug 17

Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.

Zoe Vidigal

09:14 14 Jul 17

I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.

Alex Simmonds

12:56 22 Jun 17

Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change 🙂

Rachel Marques

12:32 22 Jun 17