PR & OUTREACH
Digital PR Agency Walsall.
Become the industry leader with online PR.

Why PR at Digital Ethos?
At Digital Ethos, we offer clients from all industries the opportunity to work with digital PR specialists who are passionate about building brands and shouting about their good work!
How our services differ from traditional PR is that we can offer more flexibility as well as reach because we can get in touch with countless contacts anytime and anywhere.
Using our large bank of connections, we take the time to research and piece together a targeted media list, maximising journalist engagement and ensuring all issued press releases are targeted at the right people.
Whether you’re new to PR or not, our friendly team will work alongside you as an extension of your brand to help you shine and cut through the noise!
Digital PR is essential for all brands, including startups. It helps to build your brand’s reputation and gives it a face, which is incredibly important when online users can find company news in as little as a few seconds.
So to make a good impression to curious online users and potential customers, it’s important to manage and distribute your company news carefully and professionally through the power of PR.
Clients we’ve got results for.





























What is Digital PR?

The term digital PR is short for digital public relations. The purpose of PR is to manage and distribute the information surrounding your brand, ensuring it’s of interest to the industry and/or public. The information that’s shared with journalists and publications includes success stories, charitable contributions and expert comments.
As well as managing the reputation of a client, Digital PR involves many other responsibilities and opportunities too, including:
- Organic PR
- Owned PR
- Paid opportunities
- Reactive opportunities
- Event marketing
- Trendspotting/newsjacking
- Crisis management
- And monitoring and analysing campaign success
This list may seem overwhelming, especially if your brand hasn’t had any PR, but don’t worry, many organisations turn to Digital Ethos’ PR team to take the pressure off. With the help of PR specialists, you can spend more time working on the day-to-day operations and less time managing the external elements.
Using a range of expert PR tools, our team can create tailored media lists and PR campaigns to raise your brand’s awareness and spread the word about your contributions – whether that’s locally, nationally or on a trade level.
What are the benefits of digital PR?
Improved SEO.
Digital PR works hand-in-hand with your SEO strategy as it helps to build backlinks as well as raise your domain authority. This means that your website will become easier to find in search engines as it will see that there are credible sources linking to your brand’s site. This will help to shift traffic too! The more coverage you get from high-profile publications, the more online users you can expect to see on your website.
Long-term relationships.
Whether it’s journalists or customers, digital PR helps to bring about long-term relationships. By providing industry-specific journalists with juicy stories that their readership will love, you can find your brand’s news in demand and bank yourself some go-to journalists for your future press releases, e-shots, launches, etc. And the same goes for customers. The more transparent your business feels to customers, the more likely they are to invest in you.
Positive brand reputation.
For a brand to be successful, it’s important that it manages and maintains its reputation, which is where digital PR in Walsall can help. Thanks to our PR experts, we can work closely with you to establish your business’ strengths, weaknesses, opportunities and threats. By doing this we can prepare for all types of media and help to raise your profile in a positive light.
Helps brands to remain relevant.
Brands that make the loud and positive noise are remembered and shared online by the wider public but those that make noise and then simmer down tend to be forgotten about.
When you work alongside a specialist team of PRs, you needn’t worry about falling by the wayside – because at Digital Ethos we plan, create and build coverage for your brand.
Digital PR with Digital Ethos
Digital Ethos is proud to offer digital PR services to all organisations throughout Walsall because we offer exciting, creative and innovative stories that give journalists that hook that they’re looking for.
How digital PR can help your brand:
Connections to high-profile journalists.
Once your bespoke media list starts to attract engagement and coverage, your list of interested journalists will rise. This tends to mean that once they’ve written about your brand, they will be interested to keep up with your next stories so that their readerships can follow your business journey.
Interesting social media content.
Sharing coverage on your social platforms is a great opportunity to extend the reach of your newsworthy stories. This will give your followers insight into the latest as well as a chance to engage with your brand. Through comments, clicks, likes and shares, you can maximise your brand awareness through the power of social.
Real, measurable results.
To measure the success of a PR campaign, we use the latest PR tools to help us keep track of engagement and coverage. This helps us to retarget and fine-tune your bespoke media list to help improve our strategy with each and every issue we make. When your brand receives coverage, we will share the achievement with you and add it to your own coverage tracker.
Digital Ethos Walsall is here to elevate your brand above the competition with tried, tested and effective digital PR services. Contact our friendly team today to discuss your brand’s PR needs. You can get in touch via telephone (0333 772 0189) or email (hello@digitalethos.net) – don’t hesitate, we’re here to help.
Talk to usLatest PR work.

Crown Couriers
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.

Earthly
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.

James Bushell
From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.

StaffCircle
Find out how we got this business more leads, for less ad spend.
What clients say.
What else can we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web Development & Design.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.