Why PR at Digital Ethos?

At Digital Ethos, we offer clients from all industries the opportunity to work with digital PR specialists who are passionate about building brands and shouting about their good work!

How our services differ from traditional PR is that we can offer more flexibility as well as reach because we can get in touch with countless contacts anytime and anywhere.

Using our large bank of connections, we take the time to research and piece together a targeted media list, maximising journalist engagement and ensuring all issued press releases are targeted at the right people.

Whether you’re new to PR or not, our friendly team will work alongside you as an extension of your brand to help you shine and cut through the noise!

Digital PR is essential for all brands, including startups. It helps to build your brand’s reputation and gives it a face, which is incredibly important when online users can find company news in as little as a few seconds.

So to make a good impression to curious online users and potential customers, it’s important to manage and distribute your company news carefully and professionally through the power of PR.

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Clients we’ve got results for.

What is Digital PR?

The term digital PR is short for digital public relations. The purpose of PR is to manage and distribute the information surrounding your brand, ensuring it’s of interest to the industry and/or public. The information that’s shared with journalists and publications includes success stories, charitable contributions and expert comments.

As well as managing the reputation of a client, Digital PR involves many other responsibilities and opportunities too, including:

  • Organic PR
  • Owned PR
  • Paid opportunities
  • Reactive opportunities
  • Event marketing
  • Trendspotting/newsjacking
  • Crisis management
  • And monitoring and analysing campaign success

This list may seem overwhelming, especially if your brand hasn’t had any PR, but don’t worry, many organisations turn to Digital Ethos’ PR team to take the pressure off. With the help of PR specialists, you can spend more time working on the day-to-day operations and less time managing the external elements.

Using a range of expert PR tools, our team can create tailored media lists and PR campaigns to raise your brand’s awareness and spread the word about your contributions – whether that’s locally, nationally or on a trade level.

What are the benefits of digital PR?

Improved SEO.

Digital PR works hand-in-hand with your SEO strategy as it helps to build backlinks as well as raise your domain authority. This means that your website will become easier to find in search engines as it will see that there are credible sources linking to your brand’s site. This will help to shift traffic too! The more coverage you get from high-profile publications, the more online users you can expect to see on your website.

Long-term relationships.

Whether it’s journalists or customers, digital PR helps to bring about long-term relationships. By providing industry-specific journalists with juicy stories that their readership will love, you can find your brand’s news in demand and bank yourself some go-to journalists for your future press releases, e-shots, launches, etc. And the same goes for customers. The more transparent your business feels to customers, the more likely they are to invest in you.

Positive brand reputation.

For a brand to be successful, it’s important that it manages and maintains its reputation, which is where digital PR in Walsall can help. Thanks to our PR experts, we can work closely with you to establish your business’ strengths, weaknesses, opportunities and threats. By doing this we can prepare for all types of media and help to raise your profile in a positive light.

Helps brands to remain relevant.

Brands that make the loud and positive noise are remembered and shared online by the wider public but those that make noise and then simmer down tend to be forgotten about.

When you work alongside a specialist team of PRs, you needn’t worry about falling by the wayside – because at Digital Ethos we plan, create and build coverage for your brand.

Digital PR with Digital Ethos

Digital Ethos is proud to offer digital PR services to all organisations throughout Walsall because we offer exciting, creative and innovative stories that give journalists that hook that they’re looking for.

How digital PR can help your brand:

Connections to high-profile journalists.

Once your bespoke media list starts to attract engagement and coverage, your list of interested journalists will rise. This tends to mean that once they’ve written about your brand, they will be interested to keep up with your next stories so that their readerships can follow your business journey.

Interesting social media content.

Sharing coverage on your social platforms is a great opportunity to extend the reach of your newsworthy stories. This will give your followers insight into the latest as well as a chance to engage with your brand. Through comments, clicks, likes and shares, you can maximise your brand awareness through the power of social.

Real, measurable results.

To measure the success of a PR campaign, we use the latest PR tools to help us keep track of engagement and coverage. This helps us to retarget and fine-tune your bespoke media list to help improve our strategy with each and every issue we make. When your brand receives coverage, we will share the achievement with you and add it to your own coverage tracker.

Digital Ethos Walsall is here to elevate your brand above the competition with tried, tested and effective digital PR services. Contact our friendly team today to discuss your brand’s PR needs. You can get in touch via telephone (0333 772 0189) or email (hello@digitalethos.net) – don’t hesitate, we’re here to help.

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Latest PR work.

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Earthly

Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.

PPC | PR | SEO

James Bushell

From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.

What clients say.

Digital Ethos Digital Ethos Logo £-£££ 03337720189 Unit 17, Stoughton Grange, Gartree Rd, Oadby, LE2 2FB
5/5 Based on 1 Reviews
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.

Olly

Earthly

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.

Marian H

Accurist

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.

Katie Burke

Crown Couriers

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.

Dr Parneet Sehmi

Hermes London Dental Clinic

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.

Mark Seenan

StaffCircle

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

They are honest, thorough, and very knowledgeable.

Sarkis Salleh

ITQ

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

They're genuinely down-to-earth, approachable, and professional.

Victoria Cooke

Billington Holdings Plc

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos are great communicators and are quick to respond to any queries.

Bella Tomlinson

2020 Media International

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Verified Review 5 Digital Ethos Ltd
5/ 5

We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!

Domine McConnell

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Verified Review 5 Digital Ethos Ltd
5/ 5

The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!

Ty Riley

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!

Andrew Risbey

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)

Rachel Marques

The London Preschool

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.

Matt Hall

Matt Hall Fitness

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!

Linda Green

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.

Debi Owen

Intali

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!

Wajeeha Husain

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.

Zoe Vidigal

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.

Alex Simmonds

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!

M Hayre

Affito Lettings

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.

Abhi Punj

Google

What else can we help with?

SEO.

Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.

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Web.

From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.

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PR.

Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.

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Social Media.

Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.

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Creative.

From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.

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PPC.

Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.

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Email Marketing.

Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.

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Marketing Strategy.

From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.

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CRO.

Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.

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Training.

Take your team's skills to the next level with a detailed collection of training. Perfect for beginner or advanced learners. Guaranteed to be hugely beneficial for everyone involved.

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