What is Paid Advertising?

Paid advertising, also known as Pay Per Click (PPC), can help your business to reach new heights. It’s about putting your money where your mouth is, placing an advert where it is guaranteed to be seen and paying a small sum of money for every click. An effective paid advertising strategy will make every penny count, putting you where the action is and helping you to achieve online success, increased visibility, brand recognition, lead generation and more.

To achieve this kind of success, you need to know what you’re doing. If you don’t want to work alongside a PPC team, then you will need to partake in rigorous PPC training to understand and implement paid marketing, and then dominate the online world; that’s where we come in. At Digital Ethos, we offer paid advertising training courses for businesses and individuals of any skill level. Each bespoke training session is tailored to your specific learning and business needs, adjusted to cater to your areas of interest and previous knowledge.

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What is PPC Training?

PPC training with Digital Ethos is everything you need it to be and more. We are industry-leading experts in all areas of paid marketing. From Facebook ads to Google ads we have the undisputed knowledge and know-how to pass on the tricks of the trade to the people that need it most – people like you.

Whether you want to be a keyword warrior, a master mobile marketer or a tactical remarketer, we can help. We’ll teach you about the world of paid advertising and how to navigate it, through bespoke PPC training courses. Some of our areas of expertise include:

…and so much more! Believe it or not, that’s only the tip of the iceberg.

A paid advertising training course with Digital Ethos will kickstart or transform your approach to PPC, depending on your current skill level of course, and propel you ahead of the competition in no time at all.

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The most important aspect of learning a new skill is understanding the information in front of you. In all of our digital marketing services, we strive to ensure that our clients understand what we are doing and why, and with paid advertising training, this approach is no different. We want you to understand everything there is to know about PPC, so that you know what you are doing and why you are doing it.

This knowledge and in-depth level of understanding will prepare you for taking your training to the next level and give you the confidence to put it into practice independently. We provide you with resources that you can look back on, and use to refresh your memory or share with other people in your business. Examples of this include recorded training videos, using Loom, carefully curated PowerPoints and interactive Miro boards.


Once you have completed your PPC training with Digital Ethos, it’s time to put what you’ve learned into practice. This is your opportunity to see how much you know, using your new skills to create and implement your own paid marketing campaign that will take your business to the next level.

We are huge advocates of both transparency and communication. This means that if you have any questions or concerns after your training course is completed, we are still here to help. At Digital Ethos, we are proud to form long-lasting, mutually beneficial working relationships, so would love to stay in touch and provide additional support if you feel you need it (and even if you don’t, we will never say no to a catch up over coffee!). After all, our ethos is that we put our clients first – we’d be remiss if this didn’t include our PPC training course clients too.


Your training will allow you to dominate the digital sphere as you implement thoughtful strategies and insightful adverts, using what you have learned to soar ahead of the competition. It will allow you to:

  • Invest in, and upskill, your employees.
  • Enhance your existing marketing strategy.
  • Generate new and exciting leads.
  • Grow your business.
  • Track and measure the impact of your advertising.
  • Prove that your brand is at the forefront of its industry, for all of the right reasons.

Dominating the online world is only the beginning. We offer further opportunities for learning because it’s one of our favourite things to do. Maybe you want to invest in more digital marketing training, in an area such as social media or SEO.

Maybe you want to expand or refresh your new PPC skills. No matter what you want to do, or how you want to do it, there is a wealth of information and opportunity at your fingertips, with Digital Ethos.

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This charity had a lot of important messages to share meaning a clean site structure was needed from the off. See how we trained their in-house team to develop a new website coupled with a showstopping SEO strategy.

Learn From The Best and become The Best, With Digital Ethos PPC Training.

To kickstart your learning journey, contact us today. We can’t wait to hear from you and create an effective curriculum that will equip you with everything you need to know, to thrive online.

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