PR & OUTREACH
Making the headlines.
Crafting the perfect story.
It could be a product launch, new service offering, a company update that affects your industry, or the opportunity to raise awareness about a certain product or topic. Whatever the story may be, it’s the role of a press release to communicate this as clearly as possible. With a data-led approach to storytelling, we can make worldwide connections built entirely around what your customer needs. We’ll delve deep into customer behaviours, looking at what they read and where they read it, in order to guarantee we are getting across the right message at the right time.
We’ve built strong and long-standing relationships with the media, which means we have plenty of opportunities to catapult your PR campaign into success. With a database rich in media contacts, we can strategically time your press releases to make sure they gain you the highest levels of traction. Whether you are looking for local, national, or international coverage, work with our PR specialists to tell your story the right way.
Although you’ll be targeting journalists and publications that should be interested in your story, the press release should be easily understood by just about anyone who comes across it.
There can also be times when a press release needs to run damage control. Crisis management is a different approach to a press release that is more of a response.
Clients we’ve got results for.
Is your press release newsworthy?
When it comes to writing a successful press release, there are some core fundamentals involved.
This isn’t a rewrite of your ‘About Us’ page and a chance to plug a sales message – journalists will see straight through these commercial messages and hit delete.
Having a clear news angle should be the primary focus and remain throughout. It’s an official statement that you are willing to put out there. Ask yourself if the story has a genuine interest to the public. If so, then it’s the role of PR to work with journalists to publish it.
How to write a press release.
For the most part, a press release can and should be well planned, days or even weeks in advance of sending it out. Generally, press releases should not exceed two pages in length, be in a word document, have clear paragraphs and be in order of events. This might sound a little like writing a short story but all jokes aside, some of those basic and sequential writing skills very much apply.
It’s easy to go off on a tangent and try to squeeze in every last message onto those two pages but if that’s happening – the press release will instantly lose shape.
Avoid too much jargon, industry terminology or over complicated language that makes your press release clunky. Relevant phrases can be added as well as statistics and references but these should be strategically placed.
If you can answer all of the following in one press release focusing on a single story, then you’re onto something!
Who are the key players – your company, anyone else involved with the product? Who does your news affect/who does it benefit?
What is new? Is this new for your company or has a competitor got something similar, what is your point of difference?
Why is this news important – what does it tell people that they need to know?
Where is this happening? Is it an event, it is online or in a physical setting?
What is the timing of this? Does this add significance? If it’s in the future, when should this press release go out?
How did this ‘news’ come about?
How shall I send my press release?
Hopefully after some positive communication, a journalist is ready to receive your press release. Or you might be sending it as the first form of a ‘hello’. Either way, it’s best to send the press release as an attachment or in the body of the email itself, and avoid sending any large files. Every press release should really include a photo but send low-resolution versions and offer a link or option to download hi-res ones. Any large files are likely to instantly be rejected by their inbox as journalists receive hundreds of emails a day.
Before you hit send.
Every sentence should be factually correct and approved by all parties involved because once it’s out there (and it will be!) then it will stick. Asking a journalist to remove certain phrases or to request to see the article before it’s published is an absolute no go. Focus on that compelling story for your press release, pitch it at the right time then sit back and read the headlines.
Latest PR work.
Find out how we got this business more leads, for less ad spend.
From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
They are honest, thorough, and very knowledgeable.
They're genuinely down-to-earth, approachable, and professional.
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.
So, you have questions?
What can PR do for a small business?
For a small business, PR can help to raise brand awareness and get your name under the nose of the right journalists. Gaining press coverage (whether regional, industry-specific or national) is a great way to gain visibility and push your USPs.
When and where is PR most effective?
PR is effective for businesses of all sizes across any industry. The reputation of your business is critical to its success so managing how people view your brand is integral at all stages - from when you launch to when you announce your first milestones.
Can you get coverage in local and trade publications?
Absolutely! We can build bespoke media lists based on the kind of publications you would like to see your business featured in and target specific journalists.
Do I need a press release for every new product?
Press releases are a great way to announce a new product but they need to be newsworthy and have a hook.
Do you only do content based PR?
No - our PR team can also help with events and stunts too.
Can't find the answer you're looking for?
What else can we help with?
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.
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