PR & OUTREACH
Spreading the word through newsworthy stories.
Your online presence can speak louder than words.
News online can spread like wildfire, so it’s important to make sure that it’s a positive story – especially when it’s about your brand.
At Digital Ethos, our PR team works alongside you as an extension of your business so that we can get to know your company inside and out. This allows us to prepare for industry-related events, jump on hot topics, provide expert comments and manage crises – all whilst maximising your overall online presence.
You can find out a lot about a company by searching the news online, which means everyone has access to your reputation with just a few clicks. So, to show your brand in a good light and wow your audience, take advantage of our digital PR services.
As part of a successful omni-channel marketing campaign, Digital PR works in harmony with our other services and gets your brand seen by an audience that matters.
Take your reputation into your own hands!
Clients we’ve got results for.
Learn, craft and develop: public relations.
We learn about your business.
Who, what, when, why, how? We want to know all of your USPs and then some. By understanding what makes you stand out from the crowd, we can better tailor your campaign to reach audiences you’ll resonate with.
The SWOT analysis will be our mutual friend. It helps us to highlight your brand’s strengths, weaknesses, opportunities and threats. By getting this information down, we can plan a strategy that is fail-safe.
We craft newsworthy content.
Contact time with you is pivotal, it gives us insight into what’s new with you and your brand. Whether you’ve recently launched a new product or you’re working towards a greener future – we want to know about it.
To create newsworthy content, we’ll connect with you regularly to produce captivating news that’s full of quotes, statistics, hard facts and brand mentions. From there, we will be able to create press releases, e-shots, events, PR stunts and interviews to get you the coverage that your brand deserves.
We develop your bespoke media database.
Our jam-packed database of media contacts is regularly updated and vetted to ensure we have a bespoke list ready and waiting to receive planned and reactive PR content.
Whatever industry you’re in, we’re experts in building connections with the right people from the right publications, so your stories will always be directed to the relevant people.
Using our various platforms, we’re able to track, monitor and analyse the performance of your PR content – so you can see the worth of digital PR for yourself.
Different types of digital PR.
Organic PR, also known as earned PR, is about getting your story in front of relevant journalists who decide to run your story without payment. Organic PR takes time to develop but is well worth the time and effort. To be successful with organic PR, we write press releases with a hook that’s factual and engaging.
Brand-owned content that is published on your own blog or social channels is known as owned media. This is a key part of our omni-channel marketing strategy, as it helps to build trust, thought leadership and domain authority.
There are both online and offline paid opportunities. Online refers to paying for digital advertisements and offline refers to paying for advertisements in print, on TV or by mail. Have a paid opportunity in mind? Let us know.
Leveraging reactive opportunities with the use of expert comments, opinions or stats is a great way to gain brand awareness.
Trendspotting / Newsjacking.
When you hop on a current trend in good time, you can quickly get ahead of the curve. An opportunity like this can get your brand exposure that money can’t buy.
All brands are likely to experience a little ‘bad press’ and so it’s important to control your reputation with good PR management.
Latest PR work.
Find out how we got this business more leads, for less ad spend.
From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
They are honest, thorough, and very knowledgeable.
They're genuinely down-to-earth, approachable, and professional.
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.
So, you have questions?
What can PR do for a small business?
For a small business, PR can help to raise brand awareness and get your name under the nose of the right journalists. Gaining press coverage (whether regional, industry-specific or national) is a great way to gain visibility and push your USPs.
When and where is PR most effective?
PR is effective for businesses of all sizes across any industry. The reputation of your business is critical to its success so managing how people view your brand is integral at all stages - from when you launch to when you announce your first milestones.
Can you get coverage in local and trade publications?
Absolutely! We can build bespoke media lists based on the kind of publications you would like to see your business featured in and target specific journalists.
Do I need a press release for every new product?
Press releases are a great way to announce a new product but they need to be newsworthy and have a hook.
Do you only do content based PR?
No - our PR team can also help with events and stunts too.
Can't find the answer you're looking for?
What else can we help with?
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.
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