Why PR at Digital Ethos.

Ever wondered how competitors managed to gain mentions and coverage in online publications? The answer is through the power of digital PR.

At Digital Ethos Loughborough, we’re here to help brands of all sizes and offerings with our digital PR services. Whether you’ve dabbled in it before or are looking into it for the first time, that’s no problem.

Our PR specialists will analyse your existing presence to get a feel for current reputation, and for those starting out, we’ll draw out a plan to get you on the map in the digital space.

From there, we will use the SWOT analysis to find out your brand’s strengths, weaknesses, threats and opportunities to allow us to make a watertight PR strategy. We’re a responsive partner and we will be in touch regularly with your press releases and reactive opportunities for you to provide expert comments or industry insights.

Digital PR in Loughborough can help you raise your online presence, build a sterling reputation and get the media and its readership talking about you!

It’s really simple when you have the right people creating, distributing and managing your brand’s reputation around the clock. So what are you waiting for? Speak to our friendly specialists today.

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Clients we’ve got results for.

What is Digital PR?

The term digital PR is short for digital public relations. The purpose of PR is to manage and distribute the information surrounding your brand, ensuring it’s of interest to the industry and/or public. The information that’s shared with journalists and publications includes success stories, charitable contributions and expert comments.

As well as managing the reputation of a client, Digital PR involves many other responsibilities and opportunities too, including:

  • Organic PR
  • Owned PR
  • Paid opportunities
  • Reactive opportunities
  • Event marketing
  • Trendspotting/newsjacking
  • Crisis management
  • And monitoring and analysing campaign success

This list may seem overwhelming, especially if your brand hasn’t had any PR, but don’t worry, many organisations turn to Digital Ethos’ PR team to take the pressure off. With the help of PR specialists, you can spend more time working on the day-to-day operations and less time managing the external elements.

Using a range of expert PR tools, our team can create tailored media lists and PR campaigns to raise your brand’s awareness and spread the word about your contributions – whether that’s locally, nationally or on a trade level.

What are the benefits of digital PR?

Brand recognition.

Getting the recognition your brand deserves is an achievable goal that isn’t just for large enterprises and businesses with years in the industry. Recognition is a goal all brands should strive to achieve, especially startups! Getting your name out there is your chance to take the attention away from your competitors and start making noise and a difference within your sector. Thanks to Digital Ethos’ large database of high-profile connections, we have the tools and resources to get you seen.

Customer loyalty.

Successful businesses will have the backing of repeat customers but to get there it requires time and effort. Customers are savvier than ever, they want to invest in businesses that can offer something different from the competition. What gives brands the edge is when they offer greener products, work with charities and think differently. So if you have something to shout about, let digital PR show your human side and share it with the masses.

Link equity.

Digital PR can provide you with quality backlinks, which is why it goes hand-in-hand with SEO. Gaining coverage from credible sources that link back to your website will increase your brand’s visibility. When this happens, search engines will reward you for it and boost your rankings. Not only does digital PR supply you with natural, quality links but it also increases traffic to your website and makes it easier for people to find you online.

Digital PR agency in Loughborough with Digital Ethos

Our digital PR journey looks like this:

Reputation.

When you jump on board with Digital Ethos Loughborough, we will analyse your existing reputation to understand how we can boost it. From here, we will put together a plan, which usually includes business updates, new hires, charitable work, new product launches, etc. By having a PR calendar, we can work steadily towards building a strong reputation for your business.

Increased engagement.

Using industry-leading PR tools, we find the perfect publications whose readerships cross over with your target audience. This enables us to get your business’ news under the noses of those that matter. When your audience sees your brand’s name in a publication that they read regularly, they’ll likely search for your website, find your social media profiles and engage to find out more.

Successful PR campaigns.

At Digital Ethos Loughborough, our PR specialists are dedicated to providing successful PR campaigns that speak for themselves. Using data-driven insights, we can share with you the engagement rate and open rate of a campaign and share with you any coverage that your story has gained. We monitor everything we do because we know results matter.

Make your brand the best it can be with digital PR in Loughborough.

At Digital Ethos Loughborough your public relations starts here. With a team of dedicated and experienced professional PRs, we can manage businesses of all sizes and offerings. With countless successful PR campaigns under our belts and a history of gaining coverage from a range of high-profile publications, you can’t go wrong. Let’s make headway today and see what digital PR can do for you. To discuss your brand’s needs, contact us today. You can get hold of us via telephone (0333 772 0189) or email at (hello@digitalethos.net) – we’re happy to help!

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Latest PR work.

Email | PR | SEO | Social | Web Design

Crown Couriers

Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.

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Earthly

Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.

PPC | PR | SEO

James Bushell

From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.

What clients say.

Digital Ethos Digital Ethos Logo £-£££ 03337720189 Unit 17, Stoughton Grange, Gartree Rd, Oadby, LE2 2FB
5/5 Based on 1 Reviews
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.

Olly

Earthly

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.

Marian H

Accurist

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.

Katie Burke

Crown Couriers

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.

Dr Parneet Sehmi

Hermes London Dental Clinic

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.

Mark Seenan

StaffCircle

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

They are honest, thorough, and very knowledgeable.

Sarkis Salleh

ITQ

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

They're genuinely down-to-earth, approachable, and professional.

Victoria Cooke

Billington Holdings Plc

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos are great communicators and are quick to respond to any queries.

Bella Tomlinson

2020 Media International

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Verified Review 5 Digital Ethos Ltd
5/ 5

We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!

Domine McConnell

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Verified Review 5 Digital Ethos Ltd
5/ 5

The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!

Ty Riley

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!

Andrew Risbey

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)

Rachel Marques

The London Preschool

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.

Matt Hall

Matt Hall Fitness

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!

Linda Green

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.

Debi Owen

Intali

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!

Wajeeha Husain

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.

Zoe Vidigal

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.

Alex Simmonds

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!

M Hayre

Affito Lettings

Google
Verified Review 5 Digital Ethos Ltd
5/ 5

Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.

Abhi Punj

Google

What else can we help with?

SEO.

Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.

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Web.

From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.

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PR.

Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.

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Social Media.

Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.

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Creative.

From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.

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PPC.

Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.

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Email Marketing.

Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.

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Marketing Strategy.

From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.

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CRO.

Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.

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Training.

Take your team's skills to the next level with a detailed collection of training. Perfect for beginner or advanced learners. Guaranteed to be hugely beneficial for everyone involved.

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