WHITEPAPERS
Winning Whitepapers.
Become a thought leader for your industry.
What are Whitepapers?
Whitepapers are persuasive, authoritative, in-depth reports that focus on a specific topic. They present and explain a problem and provide solutions,making you the first choice for knowledge and information in your industry.
Whitepapers differ from other forms of content, such as blog posts and infographics, because of their scale and level of detail. While blogs are often shorter and lighter in tone, whitepapers tend to be less flashy (though still designed well), much longer and more serious.
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The Power of Content
Whitepapers demonstrate to your readers that you are reliable and experienced in your market. When potential customers search for information to solve a problem or to identify new opportunities,they are presented with a well-written whitepaper that provides the solution. It makes them more likely to turn to you again in the future, because you are recognised as the business that goes the extra mile to be helpful, and as the industry leader with the experience and expertise to produce this kind of material.
Building a strong reputation and gaining the trust of your audience means you’ll attract new customers, while providing value to your current customers, effectively futureproofing your business and catering to all of the people that matter.
Our team of copywriting experts can help you every step of the way, creating a detailed strategy that aligns with your wider business goals. Through research, we’ll create or optimise highly focused and relevant content that your audience will enjoy and engage with.

Generating Powerful Leads
Whitepapers are an excellent way to generate powerful leads and create lists of engaged, interested consumers.
We can ensure that your customers download the whitepaper to gain access to it, sharing their contact information. You’ll be able to capture details to fuel your wider marketing efforts, such as targeted email campaigns.
Utilising other marketing strategies such as social media or paid advertising is a great way to get your message out to an even larger audience.
Together, these elements create a strong, omnichannel whitepaper, becoming an incredibly effective aspect of your wider digital marketing strategy that will generate leads and help your business reach its objectives.
A Strategy for Success
Digital Ethos’ whitepaper strategy removes the stress of writing the content yourself, while keeping you involved every step of the way.
We’ll collaborate with you to develop topic ideas based on data-driven research, to discover the problems your target audience is searching for and create a whitepaper that sets the industry benchmark.
We’ll consider key elements such as keywords, audience and structure to write content your customers will find invaluable, guaranteeing that they will come to you with their future needs.
Once you are happy with the content, our in-house creative team can implement your brand colours, logos, fonts and other design elements to create a whitepaper that is uniquely yours to meet and exceed your goals.
What clients say.
What else can we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web Development & Design.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.