Public Sector

For the public sector, the introduction of the Education Reform act in 1988 focused on providing more choice to parents and children in regard to which school they attended. The hope was that if a school wasn’t guaranteed to fill its quota, they would have to raise their standards in order to compete.

This increased competition has meant that schools have needed to act more like brands and businesses, adopting new marketing strategies in order to attract prospective students. With the Dedicated School Grant awarding money on a per-pupil basis, the under-subscription of students in any particular year could have a drastic impact on a school’s ability to invest keep afloat. In London for example, that could equate to roughly £8,000 per pupil!

Private Schools

For private schools, not much has changed in this sense. Competition has always been fierce, however the way in which private schools market themselves and their services to parents has changed drastically. With the increase in globalisation, a private school cannot simply guarantee a child will be coming to their school simply because their parents did for example, it’s likely that the majority of parents didn’t even grow up in your local area! It has also changed the way in which private schools attract the more lucrative international & boarding students.

With distance, already not being a problem for these students, it has meant that competition has increased further, and due to the distance, itself it is almost 100% likely that the parents are conducting their research online.

Website
Design

Your website is a direct reflection of the quality of care you provide your students. An easy to use, well structured, aesthetically pleasing website shows to parents that you have your house in order and that you demand the best out of every aspect of your school.

Search Engine Optimisation (SEO)

SEO is the key to ensure your website and school is being seen by prospective parents & students. To conduct research, Google will be the first place they begin, and appearing top of the rankings is the best possible way to ensure you’re in the mix.

Pay Per Click
Advertising (PPC)

PPC can be an excellent way to see an instant return on investment from Google advertising. With the high average order value in the industry, it might only take one patient to cover your PPC budget for the year!

Conversion Rate Optimisation

It’s vitally important that students and parents aren’t visiting your website and then simply leaving never to find you again. Having a website that captures their attention and engages them is the difference between them leaving the site and filling out an application form.

Digital
Branding

Giving your branding a Digital Facelift can be an excellent medium to revamp your school and stand out from the competition. We work closely with all parties to ensure that the history and traditions of the school are maintained whilst providing a modern touch.

Digital
PR

An area that a lot of schools fall short, is by shouting about the great work that they’re doing. Whether it be excelling in the Ofsted reports, or letting everyone know about the work you’re doing in the community. Let a Digital PR campaign ensure it’s not going unnoticed.