CONTENT
Content Marketing.
Convert through content.
Transformational results that prove success.
Companies with a consistent content marketing strategy have a conversion rate 6 times higher than their competition. We drive up traffic and win business, leads and exposure for our clients by creating tailored content for their websites.
Industry recognition
Build Trust and Brand Awareness with your Expertise
Your website content must be an invaluable resource to your customers and a compelling expression of your brand. We develop website content strategies so that audiences will watch, share, and purchase your products or services. People sharing your genuinely useful content is the perfect way to demonstrate your expertise to existing and new customers.
By creating useful content that provides value for your target buyers, you can work to engage these leads and help build awareness for your brand.
Your customers and leads have a problem that your brand can solve. Constructing content around these pain points to help them best understand what steps they need to take to solve these problems and how you can help them with it. The more that you educate and provide value for your target audience, the more trust you can build over time. The more they trust you, the more likely they are to do business with you.
Get in TouchClients we’ve got results for.
Drive Up Traffic and Conversions With Content
There is a saying in SEO that goes “content is king.’ This applies not only to SEO and ranking but for all aspects of your business. Content marketing generates over three times as many leads as outbound marketing and costs 62% less. We help get your brand out there and start conversations with your customers. These conversations then help you build and foster stronger customer relations.
We live in an increasingly digital age, where consumers will read a huge amount of content to help them make a purchase. With mobile phones, tablets and laptops, these consumers have this content at their fingertips. Reaching them on the right platform, at the right time, and with the right message is key to delivering a measurable impact for your organisation. With changes in 2019, Google is becoming more stringent on ranking content. Now more than ever it’s essential to have a knowledgeable SEO agency to help rank your content pieces.
How We Do It
Content marketing is a mixture of SEO and traditional copywriting. We take the great copy we produce and optimise it for Google so it is more likely to be found and read. We take every site on a case by case basis, giving you the individual attention you need. We analyse where your current keyword rankings are and look at opportunities for new keywords to target. From our research, we will settle on 5 core keywords and produce more semantic, longtail and question-based variations of this keyword.
From here we start on the creation of your content, by targeting your business’s unique value. Through market research, we identify and create buyer personas to fully understand the target audience. We then begin creating the content. The content both sells your services and answers industry-related issues, therefore demonstrating your expertise.
Once the content is created, the sharing process begins. We share this content on your site as well as through the appropriate social media platforms and influencers. Once the content is out there we will continually support it by engaging with your audience, starting those important conversations.
Content Strategy.
We’ll research and develop content ideas that will engage your audience, differentiate your brand and achieve your objectives.
Keyword Targeting.
Keywords are the search terms that people type into search engines like Google. We’ll help you get found for the keywords that matter to you and your business.
Creating Content.
These can include Press releases, videos, feature articles, eGuides, blogs, podcasts, white papers, brochures and more.
Digital Public Relations.
We’ll connect you and your brand with the right media, journalists, bloggers and online influencers to generate interest and excitement for your brand.
Inbound Marketing.
Digital Ethos is a HubSpot Agency Partner specialising in inbound marketing, attracting the attention of prospects via content creation.
Constant Measurement.
We have the ability to analyse your content marketing performance with key website metrics and detailed reports.
Start getting ahead online.
Talk to usWhat clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Olly
Earthly
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
Marian H
Accurist
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Katie Burke
Crown Couriers
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
Mark Seenan
StaffCircle
They are honest, thorough, and very knowledgeable.
Sarkis Salleh
ITQ
They're genuinely down-to-earth, approachable, and professional.
Victoria Cooke
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
Bella Tomlinson
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
Domine McConnell
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
Ty Riley
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Andrew Risbey
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
Rachel Marques
The London Preschool
I would highly recommend Digital Ethos.From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done.Luke and Collin clearly care about there service.
Matt Hall
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
Linda Green
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Debi Owen
Intali
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Wajeeha Husain
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
Zoe Vidigal
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
Alex Simmonds
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
M Hayre
Affito Lettings
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.
Abhi Punj
What else can we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.
Content Blog.
19th September, 2020 You Have a New Blog Post? Here’s How to Promote It!
Read 11th October, 2019 The 9 Best Practices to Boost Your Social Media Presence
Read 22nd August, 2019 Top Tips to Skyrocket Your Content Marketing
Read 15th July, 2019 Generation Z Lead The Way For Social Media’s Future
Read 11th June, 2019 Moz’s Domain Authority 2.0 And What It Means For You
Read 7th June, 2019 10 Essential Marketing KPIs You Should Be Tracking
Read