CONTENT
MARKETING

Convert Through Content.

Companies with a consistent content marketing strategy have a 6 times higher conversion rate than their competition. We drive up traffic and win business, leads and exposure for our clients by creating tailored content for their websites.

Captivate Your Audience. Drive up your traffic and make your business discoverable with content marketing. We help you tell a story worth telling to your audience. Valuable content creation makes your business worth discovering. We work with you to produce optimised content crafted to convert with your target audience.

GET IN TOUCH

Give us a call or fill in the form below.

CONTENT
MARKETING

Convert Through Content.

Companies with a consistent content strategy have a 6 times higher conversion rate than their competition. We drive up traffic and win business, leads and exposure for our clients by creating tailored content for their websites.

GET IN TOUCH

Give us a call or fill in the form below.

Build Trust and Brand Awareness With Your Expertise

Your website content must be an invaluable resource to your customer and a compelling expression of your brand. We develop website content strategies so that audiences will watch, share, and purchase your products or services. People sharing your genuinely useful content is the perfect way to demonstrate your expertise to existing and new customers. By creating useful content that provides value for your target buyers, you can work to engage these leads and help build awareness for your brand.

Your customers and leads have a problem that your brand can solve. Constructing content around these pain points help them best understand what steps they need to take to solve these problems and how you can help them with it. The more that you educate and provide value for your target audience, the more trust you can build over time. The more they trust you, the more likely they are to do business with you.

Here at Digital Ethos, we only employ the best in the industry, leaving you safe in the knowledge that we’re doing everything that’s needed to help you succeed.

Drive Up Traffic and Conversions With Content

There is a saying in SEO that goes “content is king.’ This applies not only to SEO and ranking but for all aspects of your business. Content marketing generates over three times as many leads as outbound marketing and costs 62% less. We help get your brand out there and start conversations with your customers. These conversations then help you build and foster stronger customer relations.

We live in an increasingly digital age, where consumers will read a huge amount of content to help them make a purchase. With mobile phones, tablets and laptop, these consumers have these at their fingertips. Reaching them on the right platform, at the right time, and with the right message is key to delivering a measurable impact for your organization. With changes in 2019, Google is becoming more stringent on ranking content. Now more than ever it’s essential to have a knowledgable SEO agency to help rank your content pieces.

How We Do It

Content marketing is a mixture of SEO and traditional copywriting. We take the great copy we produce and optimise it for Google so it is more likely to get read. We take every site on a case by case basis, giving you the individual attention you need. We analyse where your current keyword rankings are and look at opportunities for new keywords to target. From our research, we will settle on 5 core keywords and produce more semantic, longtail and question-based variations of this keyword.

From here we start on the creation of your content, by targeting your business’s unique value. Through market research, we identify and create buyer personas to fully understand the target audience. We then begin creating the content. The content both sells your services and answers industry-related issues, therefore demonstrating your expertise.

Once the content is created, the sharing process begins. We share this content on your site as well as through the appropriate social media platforms and influencers. Once the content is out there we will continually support it by engaging with your audience, creating those important conversations.

Content Strategy

We’ll research and develop content ideas that will engage your audience, differentiate your brand and achieve your objectives.

Digital Ethos is a full-service digital marketing agency focusing on Web Design, SEO, PPC Management & Social Media Marketing in Leicester, London, Barnsley, Birmingham, Bristol, Truro and Edinburgh.

Keyword Targeting

Keywords are the search terms that people type into search engines like Google. We’ll help you get found for the keywords that matter to you and your business.

Creating Content

These can include Press releases, videos, feature articles, eGuides, blogs, podcasts, white papers, brochures and more.

Digital Public Relations

We’ll connect you and your brand with the right media, journalists, bloggers and online influencers to generate interest and excitement for your brand.

Inbound Marketing

Digital Ethos is a HubSpot Agency Partner specialising in inbound marketing, attracting the attention of prospects via content creation.

Constant Measurement

We have the ability to analyse your content marketing performance with key website metrics and detailed reports.

Case Study

WHAT WE DID

International SEO | Content Marketing

THE BRIEF

Hostmaker are an international home rental management company, unlocking the potential of every home through careful end-to-end management. They offer a range of expert services to help maximise hosts’ profits. Hostmaker first approached Digital Ethos to support their aggressive expansion into new cities internationally. Hostmaker were looking to gather insight around their online weaknesses and how to tackle these to dominate the Google rankings.

OUR APPROACH

First, we conducted a thorough situation analysis, using a range of analytics to support our recommendations on how to best optimise their website and improve its structure. Digital Ethos implemented technical SEO, boosting their rankings with external back-linking and removing damaging links.

To boost Hostmaker’s global presence, we created an in-depth content calendar which targeted specific local markets in London, Spain and Portugal. This allowed Digital Ethos to populate their website with rich content to push them above their competitors, driving traffic with specific keywords. This content was tailored and translated to the different local markets across Europe, supporting their on-page SEO.

THE RESULTS

We continue to work hand in hand with Hostmaker to drive traffic and improve their online authority in the new locations.

www.hostmaker.com

WHAT PEOPLE SAY ABOUT US

We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!

Domine McConnell

14:27 29 Jul 19

I work here, but we are tremendously good at what we do!

Nik Hudson

13:56 01 Jul 19

Our first SEO training session with Rafal and Digital Ethos was really informative. Rafal simply explained what SEO is and then tailored the training session to our specific requirements. I learnt loads about SEO and am really looking forward to the next session.

Bella Tomlinson

13:42 16 May 19

Bella Tomlinson

13:42 16 May 19

Rafal gave a brilliant one day training session to the team at 2020 Media about how to to get our website SEO in shape. He made it totally relevant to our needs and gave a range of powerful insights into what we strategically need to do. Rafal is not just a highly experienced expert- but a very accomplished trainer too.

Rob Potter

12:48 15 May 19

We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.

Debi Owen

09:13 13 May 19

Debi Owen

09:13 13 May 19

The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!

Ty Riley

11:07 29 Mar 19

Having a local agency made all the difference to me when looking for help with my digital marketing. They were always on hand to meet and discuss the campaign, helping me really understand what was going on. The results spoke for themselves.

Alana Martin

14:28 24 Mar 19

After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!

Linda Green

13:32 22 Mar 19

I was really struggling against some of the local competition in Leicester and I needed to know why this was happening. Digital Ethos helped me understand that if you can't be seen, you can't sell! They helped my website become visible to the people who mattered to me

Harvey Taylor

04:25 21 Mar 19

After launching my new business, I was concerned about building a site and gaining some online authority. After speaking with Digital Ethos they helped create the perfect website for me and have continued to promote it. They have helped me really get on the map.

Adam Simpson

04:51 19 Mar 19

Working with other SEO agencies in the past, I was cautious about finding a new agency. However, after meeting Digital Ethos I felt much more comfortable. They had a real personal touch and kept in touch with me regularly. I quickly started to see some results!

Leo Watson

13:35 08 Mar 19

After talking with Digital Ethos, their passion and enthusiasm for the industry was clear. They created a really innovative campaign to help me gain more visibility on Google. Over the months they maintained a great communicational standard and helped me understand the results. After a few months, I started to see my website on the first page and got more and more enquiries!

George Vincent

12:21 07 Mar 19

Digital Ethos have a great and transparent approach. I knew exactly what was being done and what was possible. Very different to some other agencies out there.

Zak Hammond

13:01 05 Mar 19

After having some bad experiences with other digital marketing agencies I was almost ready to turn my back on it. However, with Digital Ethos they really turned things around for me. Keeping me in the loop with everything going on, I really got to understand what is happening and how they helped my business to grow.

Rhys Dean

15:01 04 Mar 19

We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!

Andrew Risbey

16:58 06 Feb 19

I have been with digital ethos for a few months as we had a sudden drop in key word rankings, I had not heard of them and they were not well known in my industry, I decided to go ahead with them as that they spent the time to visit me and understand my concerns.3 months later, and they have got my website back to an excellent position, they take full control of all online management and are transparent with the work they are doing.I would highly recommend them, they have a considerable knowledge and experience and work very hard to give you your desired result.

Parneet Sehmi

16:21 11 Jan 19

Digital Ethos has been responsible for increasing our search rankings in google. They will keep sending you reports every month. The results are great! If you are looking for an agency to work with then choose these guys. They will never lie to you and honestly approach every problem.

Daniel Rowe

17:33 31 Oct 18

I know nothing about marketing or search engines, but they patiently explained every benefit of the strategy that was prepared for me. I should probably mention that it worked! Thank you guys, it is a pleasure to work with you

Kyle Walker

19:35 21 Oct 18

It's a real joy to work with them. Very positive people.

James Burton

15:41 20 Oct 18

Great agency with really nice staff.

Lydia Wallis

06:00 18 Oct 18

Delivered everything that was promised. Good job.

Sam Noble

13:29 17 Oct 18

I would like to start by saying that after working with many agencies before I was very sceptical about digital marketing, but I decided to give it another try. I have chosen well!! They really made my ads work. Fantastic job!

Louis Rhodes

17:40 16 Oct 18

Excellent marketing company - lovely people who do a great job

Peter Robinson

18:09 15 Oct 18

We approached Digital Ethos over a year ago, after having some bad experiences with other agencies before. It was refreshing to see the energy and enthusiasm of the team. From the first call they seemed to understand our needs and show real interest in our business. And now people can finally find us on Google!

Jasmine Wall

17:47 15 Oct 18

Incredibly professional and working even at midnight to get the job done! They really helped us grow our startup into a revenue driving business.

Evan Ward

17:37 14 Oct 18

I've seen many people mention honesty in here, but it's true - these guys don't just paint a nice picture with their sales pitch. They will tell you exactly what you can and cannot expect. We used so many agencies before and this seems to be the only one we are going to stick to.

Clarke Family

14:16 14 Oct 18

“We first began working with Digital Ethos roughly two years ago following a disappointing relationship with another multi-national agency. Not only were our rankings suffering, but more importantly we had felt that our previous agency were failing in transparently communicating how they were spending the marketing budget that we were entrusting them with. Immediately, after the initial conversations we could see that Digital Ethos were a breath of fresh air. We could feel that they cared about our mission objectives and were committed to formulating an online strategy that worked in parallel with what we were aiming to achieve. On our first website, we went from 0 rankings (positions 1-3) on Google to a place that we now have over 100 across the 5 websites. The results off the back of this were fairly immediate and we started to see a significant increase in enquiries & applications. The return on investment has been clear to see, and most importantly we know exactly where our marketing budget is being spent across our multiple campaigns. The strong working relationship with now share with Digital Ethos has allowed us to keep up with our ambitious growth plans and it’s a relationship we’re looking forward to sharing with them in the future. I would highly recommend them to anyone looking to strengthen their local SEO campaign and dominate the rankings in your area.”BILL ZUCKERMAN – CEO – THE LONDON PRESCHOOL

Bill Zuckerman

22:56 17 Apr 18

Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!

Wajeeha Husain

09:59 04 Oct 17

Fantastic experience. found them to be incredibly patient and considerate of what we needed for the project. Really looking forward to working with them again.

Tania Jacobs

10:48 02 Aug 17

Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.

Zoe Vidigal

09:14 14 Jul 17

I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.

Alex Simmonds

12:56 22 Jun 17

Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change 🙂

Rachel Marques

12:32 22 Jun 17