CONTENT
Content Marketing.
Convert through content.
Transformational results that prove success.
Companies with a consistent content marketing strategy have a conversion rate 6 times higher than their competition. We drive up traffic and win business, leads and exposure for our clients by creating tailored content for their websites.

Industry recognition

Build Trust and Brand Awareness with your Expertise
Your website content must be an invaluable resource to your customers and a compelling expression of your brand. We develop website content strategies so that audiences will watch, share, and purchase your products or services. People sharing your genuinely useful content is the perfect way to demonstrate your expertise to existing and new customers.
By creating useful content that provides value for your target buyers, you can work to engage these leads and help build awareness for your brand.
Your customers and leads have a problem that your brand can solve. Constructing content around these pain points to help them best understand what steps they need to take to solve these problems and how you can help them with it. The more that you educate and provide value for your target audience, the more trust you can build over time. The more they trust you, the more likely they are to do business with you.
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Drive Up Traffic and Conversions With Content
There is a saying in SEO that goes “content is king.’ This applies not only to SEO and ranking but for all aspects of your business. Content marketing generates over three times as many leads as outbound marketing and costs 62% less. We help get your brand out there and start conversations with your customers. These conversations then help you build and foster stronger customer relations.
We live in an increasingly digital age, where consumers will read a huge amount of content to help them make a purchase. With mobile phones, tablets and laptops, these consumers have this content at their fingertips. Reaching them on the right platform, at the right time, and with the right message is key to delivering a measurable impact for your organisation. With changes in 2019, Google is becoming more stringent on ranking content. Now more than ever it’s essential to have a knowledgeable SEO agency to help rank your content pieces.
How We Do It
Content marketing is a mixture of SEO and traditional copywriting. We take the great copy we produce and optimise it for Google so it is more likely to be found and read. We take every site on a case by case basis, giving you the individual attention you need. We analyse where your current keyword rankings are and look at opportunities for new keywords to target. From our research, we will settle on 5 core keywords and produce more semantic, longtail and question-based variations of this keyword.
From here we start on the creation of your content, by targeting your business’s unique value. Through market research, we identify and create buyer personas to fully understand the target audience. We then begin creating the content. The content both sells your services and answers industry-related issues, therefore demonstrating your expertise.
Once the content is created, the sharing process begins. We share this content on your site as well as through the appropriate social media platforms and influencers. Once the content is out there we will continually support it by engaging with your audience, starting those important conversations.
Content Strategy.
We’ll research and develop content ideas that will engage your audience, differentiate your brand and achieve your objectives.
Keyword Targeting.
Keywords are the search terms that people type into search engines like Google. We’ll help you get found for the keywords that matter to you and your business.
Creating Content.
These can include Press releases, videos, feature articles, eGuides, blogs, podcasts, white papers, brochures and more.
Digital Public Relations.
We’ll connect you and your brand with the right media, journalists, bloggers and online influencers to generate interest and excitement for your brand.
Inbound Marketing.
Digital Ethos is a HubSpot Agency Partner specialising in inbound marketing, attracting the attention of prospects via content creation.
Constant Measurement.
We have the ability to analyse your content marketing performance with key website metrics and detailed reports.
Start getting ahead online.
Talk to usWhat clients say.
What else can we help with?
SEO.
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
Web Development & Design.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
PR.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social Media.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
Creative.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
PPC.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Email Marketing.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
Marketing Strategy.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
CRO.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.