As the population grows, we label generations defined by their birth year. Regardless of your age, you will always belong to the generation you were born into. But what separates generation Y from X and what even is Gen Z? More importantly, how do we market to them and fill their digital needs? Don’t want…
We all know that if anything relating to Search Engine Optimisation (SEO) is consistent, it’s change. Google changes its algorithm hundreds of times per year and if Moz wants to remain accurate, their Domain Authority (DA) needs to keep up. Moz, a global leading SEO platform and DA checker tool, launched their new Domain Authority…
To have a successful marketing and SEO campaign, you first need to decide on a selection of clear and trackable marketing KPIs. KPIs, or Key Performance Indicators, are measurable values that you can use to measure and monitor the success of your campaigns as well as your overall business. It’s best practice for businesses to…
Did you know Google changes its search algorithm around 500-600 times a year? If you’re a digital marketer, then you probably did. Some changes can just be minor tweaks, but others can really keep you awake at night and seriously shake up the SERPs. The Google E-A-T algorithm update is a prime example of how…
