13 Jan

How to Maximise your Website’s Potential

Get the most from you Website in 2017

A website is one is one of your most powerful communication tools, allowing you to connect and engage with your target market, 24 hours a day, 7 days a week.

And with the digital world constantly evolving, it’s more important than ever before that you recognise the importance of investing in a website. If you are looking for web design Leicester then Digital Ethos have all the experience to get the most out of your digital project.

But to maximise your website’s potential, it’s vital that your website is performance focused, responsive and engaging. This is particularly important when it comes to driving traffic and giving your business a competitive edge.

If your website is struggling to drive and generate targeted traffic or even engage with the right people at the right time, we’ve created a helpful guide outlining some of the ways that you can unlock your website’s full potential.

After all, if you stand any chance of making a lasting impression in the digital world, it’s vital that you are able to get the right messages to the right people.

Update your website regularly

It’s super important that you keep your website update with fresh content. This is because if the articles and information on your website is incorrect or outdated, this can have a huge impact on your reputation.

Uploading regular content not only helps you to connect and engage with your target market, but it also allows you to optimise SEO as search engines love new sources of information and up-to-date content.

On the same note, if you haven’t got anything worth saying, don’t say it. A site that is populated with pointless and uninspiring content can deter visitors from engaging with your website just as much as having stagnant content there.

Optimise SEO

There’s no point having a website if no one can see it, right? With this in mind, it’s important that your site has all of the components needs to drive traffic to your website.

SEO involves employing techniques to drive traffic to your site, making it easy to find online. The process involves implementing various SEO strategies in order to achieve a higher ranking on well-known search engines such as Bing, Google and Yahoo.  You can achieve this by ensuring that your website features lots of SEO enriched content and focuses on incorporating lots of key word phrases that your customers would naturally search for. Elements such as Meta tag descriptions, title tags and internal links can also help.

There are a whole host of Leicester SEO experts that can help you to maxmise your website’s full potential, allowing you to drive traffic and spark engagement with the right people at the right time.

Keep things simple

When it comes to the design of your website, it certainly pays to keep things simple. This is because a site that is confusing and cluttered with unusual fonts and bewildering buttons can instantly deter visitors from exploring it further.

Your website should be clean, simple and easy-to-navigate with clear calls to action. There are a whole host of Digital marketing agencies in Leicester including Digital Ethos that can help you to unleash your website’s full potential.

Digital Ethos is a leading, performance-focused web design agency in Leicester. For further information about our digital services, please do not hesitate to contact us.

Think about how your website will function when used with other devices

More people than ever before are browsing the Internet on the move.

With this in mind it is vital that your website is compatible with mobile devices and tablets, otherwise you risk losing traffic and customers.

But that’s not all…Google actually prioritises sites that are Google Friendly, so make sure you check in with your website designer to make sure that your website is compatible with mobile devices.

Choosing the right website design agency in Leicester

Whether you’re based in Blaby, Charnwood, Harborough, Hinckley, Melton, there’s no shortage of digital agencies in Leicester. However, it’s important that you connect with an agency that understands your objectives and most importantly, can turn your vision into a reality.

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