13 Jan

How to Maximise your Website’s Potential

Get the most from you Website in 2017

A website is one is one of your most powerful communication tools, allowing you to connect and engage with your target market, 24 hours a day, 7 days a week.

And with the digital world constantly evolving, it’s more important than ever before that you recognise the importance of investing in a website. If you are looking for web design Leicester then Digital Ethos have all the experience to get the most out of your digital project.

But to maximise your website’s potential, it’s vital that your website is performance focused, responsive and engaging. This is particularly important when it comes to driving traffic and giving your business a competitive edge.

If your website is struggling to drive and generate targeted traffic or even engage with the right people at the right time, we’ve created a helpful guide outlining some of the ways that you can unlock your website’s full potential.

After all, if you stand any chance of making a lasting impression in the digital world, it’s vital that you are able to get the right messages to the right people.

Update your website regularly

It’s super important that you keep your website update with fresh content. This is because if the articles and information on your website is incorrect or outdated, this can have a huge impact on your reputation.

Uploading regular content not only helps you to connect and engage with your target market, but it also allows you to optimise SEO as search engines love new sources of information and up-to-date content.

On the same note, if you haven’t got anything worth saying, don’t say it. A site that is populated with pointless and uninspiring content can deter visitors from engaging with your website just as much as having stagnant content there.

Optimise SEO

There’s no point having a website if no one can see it, right? With this in mind, it’s important that your site has all of the components needs to drive traffic to your website.

SEO involves employing techniques to drive traffic to your site, making it easy to find online. The process involves implementing various SEO strategies in order to achieve a higher ranking on well-known search engines such as Bing, Google and Yahoo.  You can achieve this by ensuring that your website features lots of SEO enriched content and focuses on incorporating lots of key word phrases that your customers would naturally search for. Elements such as Meta tag descriptions, title tags and internal links can also help.

There are a whole host of Leicester SEO experts that can help you to maxmise your website’s full potential, allowing you to drive traffic and spark engagement with the right people at the right time.

Keep things simple

When it comes to the design of your website, it certainly pays to keep things simple. This is because a site that is confusing and cluttered with unusual fonts and bewildering buttons can instantly deter visitors from exploring it further.

Your website should be clean, simple and easy-to-navigate with clear calls to action. There are a whole host of Digital marketing agencies in Leicester including Digital Ethos that can help you to unleash your website’s full potential.

Digital Ethos is a leading, performance-focused web design agency in Leicester. For further information about our digital services, please do not hesitate to contact us.

Think about how your website will function when used with other devices

More people than ever before are browsing the Internet on the move.

With this in mind it is vital that your website is compatible with mobile devices and tablets, otherwise you risk losing traffic and customers.

But that’s not all…Google actually prioritises sites that are Google Friendly, so make sure you check in with your website designer to make sure that your website is compatible with mobile devices.

Choosing the right website design agency in Leicester

Whether you’re based in Blaby, Charnwood, Harborough, Hinckley, Melton, there’s no shortage of digital agencies in Leicester. However, it’s important that you connect with an agency that understands your objectives and most importantly, can turn your vision into a reality.

18 Nov

5 Web Design Mistakes that Small Businesses make

Avoid these 5 web Design Mistakes in 2016 & Beyond

There’s no denying that technology is advancing at an unprecedented rate, right? After all, almost every one of us now communicates, shops, and carries out all manner of every day tasks online.

With this in mind, it really is more important than ever before that every business recognises the importance of cementing an online presence if they stand any chance of connecting and engaging with new, potential, and existing customers.

And for small businesses, investing in a website is a vital marketing tool for promotion, sales, and awareness. So it’s important that your website reflects your brand identity, ethos, and philosophy. Your target market should know what you do and who you are as a business in an instant and there should be no ambiguity when it comes to your product or service.

With this in mind, it’s important that you get the design of your website just right, as failure to do so can result in loss or profits, traffic and ultimately revenue.

We’ve created a helpful guide outlining 5 common design mistakes that many small businesses make without even realising. Digital Ethos are known for offering the best web design Leicester has to offer.

Over powering design that is fussy and unclear

When it comes to designing your website, it’s important that it is easy-to-navigate, responsive and engaging.

It’s important that your website drives and retains traffic. So make sure that it is not too flashy or busy as this can instantly deter users from engaging with your site. Over populated websites that are confusing and unclear also don’t look great on mobile devices or tablets.

And remember, if your customers cannot figure out how to use your site in the first 3 seconds, it’s highly likely that they will disengage and look elsewhere.

No call to action

All successful websites feature a clear call to action. After all, if your customers do decide to invest in your product or service, a clear call to action will tell them what they need to do next.

So whether you want them to buy your service or product, sign up to your businesses’ monthly newsletter or even contact you directly, it’s vital that your website is able to successfully direct your customers to do what you want them to do.

So many small businesses forget to incorporate a call to action on their site.

Out of date content

If your website is populated with out of date content, it’s not going to do you any favours when it comes to your reputation.

This is because keeping your website updated with fresh and engaging SEO enriched content not only helps to optimise your Google ranking, but it also shows that you’re a business that can communicate effectively with your target market.

So many small businesses fail to recognise the significance of keeping their website updated with fresh content, resulting in lack of sales, engagement and traffic.

Poorly designed website content

So many small businesses choose the DIY route when it comes to designing their website, resulting in poor performance and engagement.

Your website is one of your core and most powerful marketing tools, allowing you to connect and engage with customers, in all corners of the world 24 hours a day, 7 days a week. Therefore, it’s vital that you recognise the importance of investing in a professional website designer.

Whether you are looking for a web designer in Harborough, Hinckley, Melton, Blaby, Melton or Charnwood, investing in a professional website designer in Leicester will ensure that your website performs to optimum standard.

Digital Ethos is a leading, performance-focused web design agency in Leicester. For further information about our digital services, please do not hesitate to contact us. Our friendly and helpful team is always on hand to answer any of your questions.

Don’t try and target everyone

Depending on the service or product you offer, you should understand your target audience and how to engage with them.

So rather than trying to accommodate every type of visitor, pin point your most frequent users and concentrate on creating the best user experience for them.

Remember, before you begin your search for a Leicester-based digital agency, make sure you do know what you want to achieve from the design of your website.

07 Nov

How to find the best Web Design Agency in Leicester

How to find the best Web Design Agency in Leicester

It’s fair to say that there is no shortage of web design agencies in Leicester. But, with so many web designers to choose from, it can be difficult to know which one to choose to work on your project, right?

Whether you’re based in Blaby, Charnwood, Harborough, Hinckley, Melton, or anywhere in between, there are plenty of quality-focused, web design companies out there ready and waiting to help. But, if you want to achieve the best possible results, it’s important that you carefully consider the different digital agencies in the Leicester area before deciding which one will be best for you.

After all, your website is an essential tool for your business. In fact, if you don’t have a web presence in today’s digitally focussed world, some might argue that you don’t really exist at all.

So here are our top tips for finding the best web design agency for your project in Leicester…

Where are you now?

First things first, before you begin your search for a Leicester-based web design agency, it’s important to identify where you are now, and where you want to go. The majority of companies looking to hire a web designer, will be in one of three scenarios:

  • They have an existing website that they want to update and make minor improvements to
  • They have an existing website that they want to totally re-launch
  • They don’t currently have a website and need to build one from scratch

Carefully considering which category you fall into will ensure that you find a web design agency that can meet your needs and expectations.

 

What do you want to achieve?

Once you’ve identified where your web presence is now, you need to think about what you want to achieve with the help of your web design agency. What are the main aims and goals of your site?

So, for example, is your priority return on investment? Is your focus on building a strong, visible brand? Or do you simply want to provide information about your products or services online?

Developing a clear understanding of what you’re looking to achieve will help you to understand what you need from your web designer and this, in turn, will help you to identify who fits the bill.

 

What’s your Web Design budget?

When choosing a web design agency, cost is a key factor that can really influence your choice when appointing a new company.

When it comes to web design, you can save money by cutting corners but this can impact on the long-term results. It’s all about finding the balance between ‘you get what you pay for’ and value for money.

Consider how much you can realistically afford to spend and make sure you understand the difference between cost and value.

The proof’s in the pudding!

It’s all very well an agency telling you that they can produce great results, but do they have any hard evidence? Can they show you examples of work they have completed in your sector?

The more an agency understands about your industry, the better equipped they will be to meet your business needs.

As well as asking the agency for testimonials and examples of work, you should also ask around your business network to see whether anyone has worked with the agency before. You’re bound to know someone in Leicester that’s worked with your prospective agency and they could provide a real insight into how the company works.

 

Adequate Communication

To achieve the best possible results, communication between you and your web designer is absolutely key. So when you’re considering different agencies, it’s important that you select one that you are able to effectively communicate with – can you understand what they are talking about? And vice versa?

You should also think about how you like to communicate with an agency – if you’d like to have to option to pop in and speak to them face to face, make sure there are based in an area of Leicester you can easily access.

 

Design Preferences

As well as looking at the technical factors of a company’s web designs, it’s important to consider whether you actually like style of designs that the web design company produces. After all, each agency will have its own unique style and approach to design.

 

Digital Ethos is a leading, performance-focused digital agency in Leicester. For further information about our digital services, please do not hesitate to contact us.

Call us now on 0333 772 0189 or request a call back from one of our consultants.