WE HELP BUSINESSES IN YORK INCREASE ORGANIC TRAFFIC FROM SEARCH ENGINES
SEO Services for Local Businesses
The first port of call for anyone looking for more information on a product or service is a search engine. In fact, 93% of internet sessions start with a search engine search. Searchers can be connected with their preferred website destination within seconds of entering their search query. Our search engine optimisation campaigns are designed to make your pages rank higher and increase the likelihood of your organic listings being clicked, thanks to our proven page title & metadata writing techniques. With more than 75% of Google clicks falling to the top 3 search results, your business now facing more competition than ever, it’s imperative to have an airtight SEO plan to ensure high levels of organic traffic.
By creating quality content, implementing link building strategies and establishing your business as a place of authority, we will help your web pages rank for relevant terms and ultimately reach your target audience.
By recruiting only the best digital marketing talent, we promise that you will receive nothing but expert support and an unbeatable service across all channels. We’ll provide you the building blocks to bring your website and digital channels in-line with your business goals to generate the results that matter to you.
Multi Award-Winning SEO Agency
Piecing together award-winning marketing strategies and campaigns has become second nature to our team of dedicated SEO specialists.
The appreciation that we receive for our performance just validates our ability to demonstrate clear results, and the high-quality work we deliver to each client.
We pride ourselves in delivering positive results for our clients, including high-profile brands such as Bullring, Halfords and Frankie & Bennies.
Our ability to keep maintaining innovation within our business has been key to our success. A shared goal to challenge what is possible within digital marketing is a requirement for each and every member of the Digital Ethos team.
BE FOUND BY THE PEOPLE WHO MATTER MOST TO YOU
OUR APPROACH TO LOCAL SEO
Search Engine Optimisation (SEO) is at the heart of any successful digital marketing strategy. Our team’s passion and dedication is the reason Digital Ethos is the number one SEO york agency. Our award-winning experience crafting bespoke SEO services in York allows us to ensure your business goals and digital campaigns align, dominating your competition and setting your business up for long term success.
Staying agile and remaining up to date with industry trends in an age where search engines, such as Google, change every day is essential. By working in this way, you’ll know that you’re always in good hands, safe in the knowledge that your campaigns are continually performing the best they can. Our campaigns are delivered with a human touch to facilitate a strong and healthy collaboration along your digital journey.
Search Engine Optimisation Agency York
We are a York based search engine optimisation company (SEO) delivering exceptional, data-driven results, and helping to transform hundreds of local businesses within the area. We operate nationally and have attained over 90 5-star Google reviews.
Improving positioning for organic search results is critical to driving more relevant traffic to a website, increasing the number of conversions and ultimately reaching digital success. SEO is a very competitive channel, and therefore we make it our mission to ensure that your presence cuts through the noise of an overcrowded search engine results page.
Set your business apart from your competition with our unmatched development expertise, marketing, and web design.
What Can SEO Do For You?
With Google receiving over 63,000 searches per second, ranking higher could quickly turn your website into a lead generating machine. We will work with you to create high-quality content, tailored toward your ideal target audience.
Over 60% of consumers make a purchase after reading a blog recommendation. Our SEO specialists will uncover your audience and work towards reaching them before they purchase. By presenting your business as an authoritative figure within your industry, we’ll make certain that your SEO campaign properly exhibits your brand with relevant content and top user experience.
Your SEO campaigns will always work towards the main goal of generating more conversions through your website. Our experts will increase your brand exposure helping to drive new, high-quality traffic to your website, and allowing you to watch your website perform better than ever.
SEARCH ENGINE OPTIMISATION YORK
Our search engine marketing is tailored towards generating the traffic that really makes a difference to your business. By developing in-depth strategies for local, national and international search, we will help you climb the ranks of Google and other search engines.
Companies with a content marketing strategy see a conversion rate 6 times higher than those without. Our content marketing strategy directly focuses on increasing your authority both within your niche and on a domain level. Collaborating with you to generate expert content, meeting the needs of your audience.
Local SEO is a pillar of any marketing strategy, with 82% of smartphone users and 97% of consumers using search engines to find local services. We use a geo-targeting approach to get you on the digital map, helping you connect with your local audience.
Search engine optimisation and social media work hand in hand to create organic growth. Raising brand awareness, promoting content, building relevant links and engaging with new audiences are all aspects of our social media strategy setting up your business for long term results.
Digital PR is at the forefront of our SEO campaigns. Creating fresh and newsworthy content, we aim to get you placed in your industry’s most competitive media outlets. By creating quality and relevant links, Google will better it’s view of your authority, expertise, and trust within the industry.
As part of our hands-on approach, we will keep you thoroughly updated with each step of the campaigns, helping to further educate your marketing team. Whether you want to learn the basics of SEO or more, our specialists can provide you with the tools you need to carve your marketing path.
REACH NEW PEOPLE
We match your digital goals with your company goals, tailoring our service to better match your business. We explore every nook and cranny of your business to find out the needs and wants of your clients. Using your goals and the needs of your target audience we create a campaign that will truly make a difference.
Reporting and analysis
Our monthly reporting sessions allow us to meet with you and break down all ranking metrics, detailing any changes for the last month. Following this we will work with you to plan the campaign tasks for the upcoming months, ensuring that they line up with both your business plans and your overall online marketing strategy.
How did we help businesses improve their SEO?
What we did
SEO | PPC
Guardian Support offer Recruitment, Human Resource and Health and Safety advice services across the UK. As their business continues to grow and following previously mad experiences with marketing agencies, they reached out to Digital Ethos for digital marketing support.
Their website ranked for branded key terms and low traffic volume search terms, our digital marketing consultants advised on the best core keywords to target. Carrying out in-depth initial research allowed us to explain the importance of keywords and their semantic variations.
Digital Ethos offered a consultative approach including on-page, off-page and technical search engine Optimisation. The digital marketing team reviewed the entire website, inside and out. Taking advantage of their existing website structure and content, we began by optimising their existing landing pages for each of their services. Ranking their different service pages for each unique keyword.
Having conducted competitor research, it was apparent that Guardian Support’s competitors had strong domain authority. Domain Authority is the backlink portfolio of a website, it is your score out of 100, the higher the better. If your website receives a back-link from a website with high domain authority, this is worth more than a link from a low authority website. In order to compete effectively with this, we needed a structured outreach plan. We then approach each month with targets of the number of backlinks to secure.
When evaluating their existing paid advertising campaign on Google, we begin by asking a few questions: What is their budget, what is the minimum amount of leads they need, what is each lead worth in terms of revenue and how many leads to they convert. We expanded their negative keyword list in order to better target those converting clicks. The PPC campaign was restructured, focussing on specific landing pages and keyword groups.
SEE FOR YOURSELF
We continue to work hand in hand with Guardian Support, working on their SEO and PPC Campaigns. We are on track to meet our first months KPI’s with over 7 conversions in the first month. We are targeting dedicated landing pages with specific adverts, making the budget more efficient.
With regards to SEO success, we continue to measure both organic users and organic traffic. We compare month on month as well as year on year in order to rule out any seasonal fluctuations. We also monitor domain authority and the health of the backlink portfolio as other success factors.
Digital Ethos is a measured and creative performance marketing agency. This means we hit the key areas of digital marketing like SEO, PPC (paid online advertising), digital PR and social media marketing. We also handle website design and development, allowing us not only to market your sites but help create you a great looking brand. Alongside this, we help support you along the way with website support packages. We have a variety of web design packages, including ecommerce website design packages which use the biggest ecommerce platforms such as Shopify, WooCommerce and Magento If you need more information, contact us here!
GET TO KNOW US
Meet the team
We have a dedicated team of consultants specialising in different areas of digital marketing. We help manage your marketing campaigns and give you informed advice on what your next steps should be. Let’s meet the core campaign team so you can see the faces behind the magic.
Head of Technical & Digital Strategy
Sales & Partnership Manager
Head of Organic Strategy
SEO Team Leader
Social Media Consultant
Digital Marketing Consultant
Designer / Developer
Business Development Consultant
Business Development Consultant
Digital Marketing Executive
Digital PR & Content Consultant
SEO & Content Executive
Head of PR & Social
SEO Team Leader
Senior Business Development Manager
Digital Marketing Executive