Advertise With The Biggest Site in the World
We’re experts in PPC advertisement, and have delivered campaigns for some of the biggest brands in the world. We’ve also helped hundreds of small businesses in York and the surrounding areas to help them significantly advance their Digital strategy. We are proud of our national reputation, with 18 5-Star review in York and over 70 across the United Kingdom.
PPC works great alongside a strong SEO campaign, the two together can help significantly drive traffic and ready-to-buy leads through your website. More frequently than not, they have the power to significantly enhance your online fortunes.
We’ll start by conductive vast amounts of research in to your business, your industry, and your competitors to create a bespoke PPC strategy that’s key goal is to be efficient in driving you new revenue. This together with Social Media Marketing, Digital PR & stunning web design are all you need to achieve Digital enlightenment!
We only recruit the best digital marketing talent to ensure that our clients receive expert support across all services.
Multi Award-Winning Agency
Our dedicated team of experts have plenty of experience piecing together award-winning marketing campaigns and strategies.
The recognition we receive for our work is just a validation of the quality we provide for our clients, and our ability to clearly demonstrate results.
We’re extremely proud to have produced positive returns for a number of high-profile brands such as Halfords, Frankie & Bennies and Bullring.
The key to our success has been our ability to maintain innovation within our business. Every member of the Digital Ethos team is required to raise the level of their work to the frontier of what is capable within digital marketing.
Targeted Digital Marketing
Pay-Per-Click (PPC) has quickly become the most advanced form of targeted marketing in the world. With the vast amounts of data that the search engines collect on its user, it’s able to build a profile of the person that is using the platform. This allows you to significantly narrow-in on your target audience, so that your budget is only dispersed between users who are ideally suited to purchasing your products or services.
This along with our Conversion Rate Optimisation (CRO) approach to design, means that you’ll be in a powerful position to increase your business revenue. We ensure that not only your adverts are optimised to bring in users, but your site is designed perfectly to convert them into buying customers.
Why invest in SEO strategies?
Search Engine PPC
Maximise your profits with paid online advertising on the worlds biggest platforms. The average business turns £3 in revenue for every £1.60 they spend on Google Ads. We run PPC campaigns for every major search engine including:
Social Media PPC
Tap into one of the biggest markets available with social media marketing. Over one-third of all internet users spend the majority of their time on these platforms. We run PPC campaigns for all social media sites including:
How We Do it
We start by meeting your team and discussing your objectives, your industry, your competition and the business itself.
We work on your PPC campaign every single day to remain reactive to the changing environment.
We’ll sit down with you to present our blueprint for PPC success based off our acquired knowledge through the discovery process.
Your account manager is right on your doorstep, and available for a coffee any day of the week to discuss progress and plans moving forwards.
The strenuous part of any PPC campaign, a large setup could include the generation of 100’s of ads. Don’t worry, we’ve got you covered.
This is our favourite part, showing you the results of all the hard work. We also use industry leading tools to provide the most insightful data possible.
How do we help businesseses improve their PPC campaigns?
What we did
SEO | PPC
Guardian Support offer Recruitment, Human Resource and Health and Safety advice services across the UK. As their business continues to grow and following previously mad experiences with marketing agencies, they reached out to Digital Ethos for digital marketing support.
Their website ranked for branded key terms and low traffic volume search terms, our digital marketing consultants advised on the best core keywords to target. Carrying out in-depth initial research allowed us to explain the importance of keywords and their semantic variations.
Digital Ethos offered a consultative approach including on-page, off-page and technical search engine Optimisation. The digital marketing team reviewed the entire website, inside and out. Taking advantage of their existing website structure and content, we began by optimising their existing landing pages for each of their services. Ranking their different service pages for each unique keyword.
Having conducted competitor research, it was apparent that Guardian Support’s competitors had strong domain authority. Domain Authority is the backlink portfolio of a website, it is your score out of 100, the higher the better. If your website receives a back-link from a website with high domain authority, this is worth more than a link from a low authority website. In order to compete effectively with this, we needed a structured outreach plan. We then approach each month with targets of the number of backlinks to secure.
When evaluating their existing paid advertising campaign on Google, we begin by asking a few questions: What is their budget, what is the minimum amount of leads they need, what is each lead worth in terms of revenue and how many leads to they convert. We expanded their negative keyword list in order to better target those converting clicks. The PPC campaign was restructured, focussing on specific landing pages and keyword groups.
SEE FOR YOURSELF
We continue to work hand in hand with Guardian Support, working on their SEO and PPC Campaigns. We are on track to meet our first months KPI’s with over 7 conversions in the first month. We are targeting dedicated landing pages with specific adverts, making the budget more efficient.
With regards to SEO success, we continue to measure both organic users and organic traffic. We compare month on month as well as year on year in order to rule out any seasonal fluctuations. We also monitor domain authority and the health of the backlink portfolio as other success factors.
Digital Ethos is a measured and creative performance marketing agency. This means we hit the key areas of digital marketing like SEO, PPC (paid online advertising), digital PR and social media marketing. We also handle website design and development, allowing us not only to market your sites but help create you a great looking brand. Alongside this, we help support you along the way with website support packages. We have a variety of web design packages, including ecommerce website design packages which use the biggest ecommerce platforms such as Shopify, WooCommerce and Magento If you need more information, contact us here!
GET TO KNOW US
Meet the team
We have a dedicated team of consultants specialising in different areas of digital marketing. We help manage your marketing campaigns and give you informed advice on what your next steps should be. Let’s meet the core campaign team so you can see the faces behind the magic.
Head of Technical
Sales & Partnership Manager
Head of Organic Strategy
SEO Team Leader
Social Media Consultant
Internal Marketing Consultant
Designer / Developer
Business Development Consultant
Business Development Consultant
Digital Marketing Executive
Digital PR & Content consultant
SEO & Content Executive