Advertise With The Biggest Site in the World
We’re experts in PPC advertisement, and have delivered campaigns for some of the biggest brands in the world. We’ve also helped hundreds of small businesses in York and the surrounding areas to help them significantly advance their Digital strategy. We are proud of our national reputation, with 18 5-Star review in York and over 70 across the United Kingdom.
PPC works great alongside a strong SEO campaign, the two together can help significantly drive traffic and ready-to-buy leads through your website. More frequently than not, they have the power to significantly enhance your online fortunes.
We’ll start by conductive vast amounts of research in to your business, your industry, and your competitors to create a bespoke PPC strategy that’s key goal is to be efficient in driving you new revenue. This together with Social Media Marketing, Digital PR & stunning web design are all you need to achieve Digital enlightenment!
We only recruit the best digital marketing talent to ensure that our clients receive expert support across all services.
Multi Award-Winning Agency
Our dedicated team of experts have plenty of experience piecing together award-winning marketing campaigns and strategies.
The recognition we receive for our work is just a validation of the quality we provide for our clients, and our ability to clearly demonstrate results.
We’re extremely proud to have produced positive returns for a number of high-profile brands such as Halfords, Frankie & Bennies and Bullring.
The key to our success has been our ability to maintain innovation within our business. Every member of the Digital Ethos team is required to raise the level of their work to the frontier of what is capable within digital marketing.
Targeted Digital Marketing
Pay-Per-Click (PPC) has quickly become the most advanced form of targeted marketing in the world. With the vast amounts of data that the search engines collect on its user, it’s able to build a profile of the person that is using the platform. This allows you to significantly narrow-in on your target audience, so that your budget is only dispersed between users who are ideally suited to purchasing your products or services.
This along with our Conversion Rate Optimisation (CRO) approach to design, means that you’ll be in a powerful position to increase your business revenue. We ensure that not only your adverts are optimised to bring in users, but your site is designed perfectly to convert them into buying customers.
WINNING FORMULA
Why invest in SEO strategies?
Search Engine PPC
Campaigns
Maximise your profits with paid online advertising on the worlds biggest platforms. The average business turns £3 in revenue for every £1.60 they spend on Google Ads. We run PPC campaigns for every major search engine including:
Google
Bing
Yahoo
Social Media PPC
Campaigns
Tap into one of the biggest markets available with social media marketing. Over one-third of all internet users spend the majority of their time on these platforms. We run PPC campaigns for all social media sites including:
Facebook
Twitter
Linkedin
How We Do it
Research
We start by meeting your team and discussing your objectives, your industry, your competition and the business itself.
Monitoring
We work on your PPC campaign every single day to remain reactive to the changing environment.
Strategy
We’ll sit down with you to present our blueprint for PPC success based off our acquired knowledge through the discovery process.
Account Management
Your account manager is right on your doorstep, and available for a coffee any day of the week to discuss progress and plans moving forwards.
Setup
The strenuous part of any PPC campaign, a large setup could include the generation of 100’s of ads. Don’t worry, we’ve got you covered.
Reporting
This is our favourite part, showing you the results of all the hard work. We also use industry leading tools to provide the most insightful data possible.
How do we help businesseses improve their PPC campaigns?
Case study
SERVICES
What we did
SEO | PPC
MISSION
The brief
Guardian Support offer Recruitment, Human Resource and Health and Safety advice services across the UK. As their business continues to grow and following previously mad experiences with marketing agencies, they reached out to Digital Ethos for digital marketing support.
Their website ranked for branded key terms and low traffic volume search terms, our digital marketing consultants advised on the best core keywords to target. Carrying out in-depth initial research allowed us to explain the importance of keywords and their semantic variations.
WORKING WONDERS
Our approach
Digital Ethos offered a consultative approach including on-page, off-page and technical search engine Optimisation. The digital marketing team reviewed the entire website, inside and out. Taking advantage of their existing website structure and content, we began by optimising their existing landing pages for each of their services. Ranking their different service pages for each unique keyword.
Having conducted competitor research, it was apparent that Guardian Support’s competitors had strong domain authority. Domain Authority is the backlink portfolio of a website, it is your score out of 100, the higher the better. If your website receives a back-link from a website with high domain authority, this is worth more than a link from a low authority website. In order to compete effectively with this, we needed a structured outreach plan. We then approach each month with targets of the number of backlinks to secure.
When evaluating their existing paid advertising campaign on Google, we begin by asking a few questions: What is their budget, what is the minimum amount of leads they need, what is each lead worth in terms of revenue and how many leads to they convert. We expanded their negative keyword list in order to better target those converting clicks. The PPC campaign was restructured, focussing on specific landing pages and keyword groups.
SEE FOR YOURSELF
The results
We continue to work hand in hand with Guardian Support, working on their SEO and PPC Campaigns. We are on track to meet our first months KPI’s with over 7 conversions in the first month. We are targeting dedicated landing pages with specific adverts, making the budget more efficient.
With regards to SEO success, we continue to measure both organic users and organic traffic. We compare month on month as well as year on year in order to rule out any seasonal fluctuations. We also monitor domain authority and the health of the backlink portfolio as other success factors.
147%
Increase in
organic sessions
158%
Increase in
organic users
183%
Increase in
organic conversions
About us
Digital Ethos is a measured and creative performance marketing agency. This means we hit the key areas of digital marketing like SEO, PPC (paid online advertising), digital PR and social media marketing. We also handle website design and development, allowing us not only to market your sites but help create you a great looking brand. Alongside this, we help support you along the way with website support packages. We have a variety of web design packages, including ecommerce website design packages which use the biggest ecommerce platforms such as Shopify, WooCommerce and Magento If you need more information, contact us here!
GET TO KNOW US
Meet the team
We have a dedicated team of consultants specialising in different areas of digital marketing. We help manage your marketing campaigns and give you informed advice on what your next steps should be. Let’s meet the core campaign team so you can see the faces behind the magic.
LUKE TOBIN
Managing Director
NIK HUDSON
Head of Technical & Digital Strategy
ANGEE JONES
Sales & Partnership Manager
KAVIT SHAH
PPC Consultant
RAFAL GEMZA
Data & Analytics Marketing Analyst
SOPHIE RIZAN
SEO Team Leader
HANNAH JONES
SEO Executive
FATIMA MAHOMMED
Social Media Consultant
RACHEL HOLEY
Digital Marketing Consultant
JORDAN STIMPSON
Designer / Developer
RYAN GILL
Business Development Consultant
SETO ADENUGA
Business Development Consultant
ELLIE HARRIS
Digital Marketing Executive
GONÇALO MORAIS
Paid Search Consultant
CALUM HOWARTH
Head of Growth
MAISIE BAMFORD
Digital PR & Content Consultant
LEWIS GLEN
SEO Consultant
ALANA CLAXTON
SEO & Content Executive
LUKE MATTHEWS
Graphic Designer
JASLEEN SARAN
Head of PR & Social
DAV NASH
SEO Team Leader
DAVID BAILEY
Senior Business Development Manager
NAOMI HARVEY
Digital Marketing Executive
CHERYL WATSON
Paid Search Consultant
TOMA VALCIUKAITE
Digital Marketing Executive
ALICE NELSON-SMITH
Content Executive
CLIENTS WE’VE WORKED WITH
Our team have worked with brands like
YOUR BUSINESS DESERVES THE BEST
Awards and accreditations
REAL REVIEWS
What people say
Amazing bunch of people full of exciting ideas a true pleasure to work with.
Josh Fisher Nesbitt
15:20 30 Jul 20
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
Domine McConnell
14:27 29 Jul 19
I work here, but we are tremendously good at what we do!
Nik Hudson
13:56 01 Jul 19
Our first SEO training session with Rafal and Digital Ethos was really informative. Rafal simply explained what SEO is and then tailored the training session to our specific requirements. I learnt loads about SEO and am really looking forward to the next session.
Bella Tomlinson
13:42 16 May 19
Our first SEO training session with Rafal and Digital Ethos was really informative. Rafal simply explained what SEO is and then tailored the training session to our specific requirements. I learnt loads about SEO and am really looking forward to the next session.
Bella Tomlinson
13:42 16 May 19
Rafal gave a brilliant one day training session to the team at 2020 Media about how to to get our website SEO in shape. He made it totally relevant to our needs and gave a range of powerful insights into what we strategically need to do. Rafal is not just a highly experienced expert- but a very accomplished trainer too.
Rob Potter
12:48 15 May 19
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Debi Owen
09:13 13 May 19
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Debi Owen
09:13 13 May 19
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
Ty Riley
11:07 29 Mar 19
Having a local agency made all the difference to me when looking for help with my digital marketing. They were always on hand to meet and discuss the campaign, helping me really understand what was going on. The results spoke for themselves.
Alana Martin
14:28 24 Mar 19
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
Linda Green
13:32 22 Mar 19
I was really struggling against some of the local competition in Leicester and I needed to know why this was happening. Digital Ethos helped me understand that if you can't be seen, you can't sell! They helped my website become visible to the people who mattered to me
Harvey Taylor
04:25 21 Mar 19
After launching my new business, I was concerned about building a site and gaining some online authority. After speaking with Digital Ethos they helped create the perfect website for me and have continued to promote it. They have helped me really get on the map.
Adam Simpson
04:51 19 Mar 19
Working with other SEO agencies in the past, I was cautious about finding a new agency. However, after meeting Digital Ethos I felt much more comfortable. They had a real personal touch and kept in touch with me regularly. I quickly started to see some results!
Leo Watson
13:35 08 Mar 19
After talking with Digital Ethos, their passion and enthusiasm for the industry was clear. They created a really innovative campaign to help me gain more visibility on Google. Over the months they maintained a great communicational standard and helped me understand the results. After a few months, I started to see my website on the first page and got more and more enquiries!
George Vincent
12:21 07 Mar 19
Digital Ethos have a great and transparent approach. I knew exactly what was being done and what was possible. Very different to some other agencies out there.
Zak Hammond
13:01 05 Mar 19
After having some bad experiences with other digital marketing agencies I was almost ready to turn my back on it. However, with Digital Ethos they really turned things around for me. Keeping me in the loop with everything going on, I really got to understand what is happening and how they helped my business to grow.
Rhys Dean
15:01 04 Mar 19
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Andrew Risbey
16:58 06 Feb 19
I have been with digital ethos for a few months as we had a sudden drop in key word rankings, I had not heard of them and they were not well known in my industry, I decided to go ahead with them as that they spent the time to visit me and understand my concerns.3 months later, and they have got my website back to an excellent position, they take full control of all online management and are transparent with the work they are doing.I would highly recommend them, they have a considerable knowledge and experience and work very hard to give you your desired result.
Parneet Sehmi
16:21 11 Jan 19
Digital Ethos has been responsible for increasing our search rankings in google. They will keep sending you reports every month. The results are great! If you are looking for an agency to work with then choose these guys. They will never lie to you and honestly approach every problem.
Daniel Rowe
17:33 31 Oct 18
I know nothing about marketing or search engines, but they patiently explained every benefit of the strategy that was prepared for me. I should probably mention that it worked! Thank you guys, it is a pleasure to work with you
Kyle Walker
19:35 21 Oct 18
It's a real joy to work with them. Very positive people.
James Burton
15:41 20 Oct 18
Great agency with really nice staff.
Lydia Wallis
06:00 18 Oct 18
Delivered everything that was promised. Good job.
Sam Noble
13:29 17 Oct 18
I would like to start by saying that after working with many agencies before I was very sceptical about digital marketing, but I decided to give it another try. I have chosen well!! They really made my ads work. Fantastic job!
Louis Rhodes
17:40 16 Oct 18
Excellent marketing company - lovely people who do a great job
Peter Robinson
18:09 15 Oct 18
We approached Digital Ethos over a year ago, after having some bad experiences with other agencies before. It was refreshing to see the energy and enthusiasm of the team. From the first call they seemed to understand our needs and show real interest in our business. And now people can finally find us on Google!
Jasmine Wall
17:47 15 Oct 18
Incredibly professional and working even at midnight to get the job done! They really helped us grow our startup into a revenue driving business.
Evan Ward
17:37 14 Oct 18
I've seen many people mention honesty in here, but it's true - these guys don't just paint a nice picture with their sales pitch. They will tell you exactly what you can and cannot expect. We used so many agencies before and this seems to be the only one we are going to stick to.
Clarke Family
14:16 14 Oct 18
“We first began working with Digital Ethos roughly two years ago following a disappointing relationship with another multi-national agency. Not only were our rankings suffering, but more importantly we had felt that our previous agency were failing in transparently communicating how they were spending the marketing budget that we were entrusting them with. Immediately, after the initial conversations we could see that Digital Ethos were a breath of fresh air. We could feel that they cared about our mission objectives and were committed to formulating an online strategy that worked in parallel with what we were aiming to achieve. On our first website, we went from 0 rankings (positions 1-3) on Google to a place that we now have over 100 across the 5 websites. The results off the back of this were fairly immediate and we started to see a significant increase in enquiries & applications. The return on investment has been clear to see, and most importantly we know exactly where our marketing budget is being spent across our multiple campaigns. The strong working relationship with now share with Digital Ethos has allowed us to keep up with our ambitious growth plans and it’s a relationship we’re looking forward to sharing with them in the future. I would highly recommend them to anyone looking to strengthen their local SEO campaign and dominate the rankings in your area.”BILL ZUCKERMAN – CEO – THE LONDON PRESCHOOL
Bill Zuckerman
22:56 17 Apr 18
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Wajeeha Husain
01:00 05 Oct 17
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Wajeeha Husain
09:59 04 Oct 17
Fantastic experience. found them to be incredibly patient and considerate of what we needed for the project. Really looking forward to working with them again.
Tania Jacobs
10:48 02 Aug 17
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
Zoe Vidigal
09:14 14 Jul 17
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
Alex Simmonds
12:56 22 Jun 17
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change 🙂
Rachel Marques
12:32 22 Jun 17
Leicester (Head Office)
Unit 17, Stoughton Grange, Gartree Rd, Oadby, Leicester, LE2 2FB
01162 711032
London Office
3rd Floor, 207 Regents Street, London, W1B 3HH
York Office
2a St Martins Lane, York, YO1 6LN
01904 217346
Bristol Office
Park House, 10 Park Street, Bristol, BS1 5HX
Birmingham Office
11 Brindley place, 2nd Floor,
Birmingham. B1 2LP
Edinburgh Office
Hudson House Business Centre, Hudson House, 8 Albany Street, Edinburgh, Scotland, EH1 3QB
