Everyone likes to change their look from time to time. Whether it’s a new outfit, a change of hair colour, or a complete makeover, a change, however small, can completely change our outlook, enhance our confidence and, of course, change how others perceive us.
It doesn’t necessarily mean that there’s anything wrong with your existing look, but there’s always room for improvement, right? And that’s exactly how we felt about our brand. So, incase you hadn’t already noticed, we’ve had a bit of a change of image.
When it comes to re-branding, it can be an incredibly daunting process. What if we get it wrong? What if no one likes it? How can we be sure it accurately reflects our brand?
Although there was nothing technically wrong with our previous branding, we wanted something fresh. We wanted something exciting. We wanted something that reflects who we have become as a brand.
And we hope you’ll agree that that’s exactly what we’ve achieved with our brand new website, logo, and branding. We haven’t changed what we stand for and we certainly haven’t changed how we work. But, as a company that prides itself on optimising the digital reputation of our clients, it’s incredibly important that we are always looking and performing our very best online.
We are an ambitious, enthusiastic, and talented digital marketing company with the knowledge and skills to take our clients’ online marketing presence to the next level – and we need to ensure that we practice what we preach.
So, when we approached the task of updating our site and branding, we followed the exact same steps that we would do when working on a project for a client. We thought about our brand, we thought about our objectives, and we thought about how we could use our knowledge, skills, and experience to meet those objectives.
Once we had our strategy in place, it was time to start getting our ideas down on paper (or we should say, the computer). As with all of our projects, there was much drafting, re-drafting, and editing. We didn’t stop until we were 100% happy with our new image.
We wanted to keep our branding sleek, simple, and effective. We don’t believe in using words for the sake of it. Our website and all of our branding reflect this – focusing on the key points to ensure that it is easy to navigate, understand, and absorb.
We don’t want to blow our own trumpet, but we’re pretty proud of our new look.
So, if you haven’t already, take a look around our new and improved site (you can find it at www.digitalethos.net). Oh, and we always love to hear your thoughts so don’t forget to let us know what you think!