How to use source credibility theory to have successful link acquisition campaigns

1 min read

Avatar Sophie Rizan

22nd May, 2018

Digital Agency,Online marketing

Increasing links to your website is not just a case of random link dropping. The needs and demands of link acquisition campaigns has changed and it’s not just about SEO but also PR. You need to ensure link building is relevant or else it becomes obvious it is just a plea for driving traffic. It needs to make sense amongst its content and the coverage needs to correspond clearly to give your brand value and credibility.

What is the source credibility theory?

Source credibility is simply how credible a source is towards different subjects and how they can then persuade communication. So, in link acquisition campaigns, it’s about defining what topics relate closely to your brand in order to create credible content. At the core of your business, you will have niche subject topics that are very specific to you. The further you branch out from the core, the broader the topics and the larger the audience.

Although the broader topics attract a larger audience, if you want to gain links you need to connect the dots and create credibility. What place does your business have in this area and are you qualified to speak on the matter or be linked in any way? You always need to have a solid reason to be discussing any topic or else you lose all credibility.

Other ways to build credibility

Building your brands credibility is also something that should be focussed on offline. Networking events and industry conferences are ideal for marking your position and sharing your name. However, the online world has a huge impact on the credibility of a brand and SEO and content is still extremely important.
Are you visible enough online for people to find you?

How to use source credibility theory in your link acquisitions

Using the source credibility theory will ensure maximum exposure and success. Random link dropping and irrelevant links are reducing as platforms such as Google change their algorithms and become smarter. Now, you need your link acquisition campaigns to be clear, concise and most importantly relevant if you want to drive any form of results. The topic doesn’t need to be directly speaking about your niche, as we said earlier, it’s about connecting the dots and if the subject is broad, you need to find a smart way to slip your link in without it seeming completely alien to the discussion or topic.

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