With more and more businesses embracing the benefits of online marketing, the demand for digital marketing consultants is growing significantly year on year.
So, if you currently work within digital marketing and you’re thinking about becoming a digital marketing consultant, there’s never been a better time!
Of course, if you make the decision to take your career in this direction, it’s important that you carefully plan your digital marketing consultancy business if you want to become successful.
So here’s our guide to becoming a successful digital marketing consultant in 2018.
Ensure you’re familiar with the latest tools and trends
First things first, if you want to be a successful digital marketing consultant, you’ll need to make sure you’re an expert in your field.
Digital marketing encompasses a huge range of strategies, including:
– Search Engine Optimisation
– Social Media Marketing
– Content Marketing Strategies
– Paid Marketing Tools, such as Google Adwords, Facebook, Twitter, and Linkedin
– Branding and Reputation Marketing
– Youtube & Video Marketing
– Influencer Marketing
– Local & International Marketing
– Email Marketing
– Digital Display Marketing
– Web Analytics and Reporting
– Mobile Marketing
If you want to become a successful digital marketing consultant in 2018, it’s vital that you are familiar with and skilled in all of the current
Identify your niche
Next, you’ll need to decide exactly what you’re going to offer your clients. Think about your specific skills and experience and identify your niche in the market. Do you specialise is lead generation? Or are your skills more focussed on SEO and traffic generation?
Consider what your skills and strengths are, what your clients need, and how you fit into the market.
Establish a presence
Once you’ve identified your niche, it’s time to start establishing a presence and building your reputation.
Although this should be done both online and offline, in today’s increasingly digital world, your online presence is absolutely key to your success – particularly given the nature of your business!
Your first port of call should be your website and it’s worthwhile investing in a professional, well designed site that will attract customers and help position you as a pro. After all, you website will serve as a hub for your business, allowing visitors to learn about the services you offer and how they can benefit their business.
If you want to become a successful digital marketing consultant in 2018, blogging is absolutely key. By regularly writing and sharing blog posts covering your consulting services as well as industry news and trends, you’ll not only boost your online profile, but you’ll also be able to position yourself as an industry expert and a respected source of information.
For maximum impact, ensure that your blogs are factual, relevant, engaging, and, of course, SEO friendly.
Build your network
For any business, a strong, positive network is absolutely key. The bigger your network, the more opportunities you’ll have to gain clients and build upon your reputation.
So get in touch with any existing connections, reach out to former colleagues, and seek to gain as many connections as possible in your industry. And remember, networking isn’t just about how other people can help you, it’s also about how you can help them. Investing the time and energy to support your connections and offer advice and guidance when needed is essential.
In business today, if you want to stand any chance of success, it’s essential that your have a social media presence. After all, with the number of active social media users set to reach 3.2 billion by 2021, if you’re not on social media, you’re missing out on a huge potential audience base!
Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn are an influential tool when it comes to promoting your business and connecting with both potential and existing clients.
As well as having a social presence, you should also try and position yourself as a social media influencer. This will allow you to build maximum trust with your clients, whilst engaging new target audiences, improving your search rankings, and generating high quality leads.