The digital world is constantly thriving and there are now more opportunities than ever before for businesses of all shapes and sizes to connect and engage with their target market online.
Considered as one of the most powerful communication tools, social media platforms such as Facebook, Instagram and Twitter allow brands to maximise exposure 24 hours a day, 7 days a week!
And when it comes to maximising awareness, conversion rates and driving traffic to your website, there are a number of tactics you can us to optimise the success of your online marketing campaign, including paid advertisements.
Perfect for driving targeted traffic to your website, and connecting with your target market, PPC is now used by businesses of all sizes to take their online marketing campaigns to the next level.
And there are a whole host of easy to use management tools available that have been designed to further optimise your PPC Campaign.
We’ve created a helpful guide outlining 10 of the best PPC tools available!
Adwords Editor – Free
If you’re looking to improve the performance of your PPC campaign quickly and easily, Adwords Editor should be your first port of call.
Allowing you to implement new Adwords across all of your accounts, update ad text and make changes in order to improve performance as you go, this free tool is sure to become a welcomed addition to your Adword campaign.
When it comes to optimising the success of your PPC campaign, Google Analytics is an invaluable tool used by millions of businesses, in all corners of the globe.
Allowing you to track performance, monitor organic website visitors and gain an insight into the demographic of your online visitors, this tool will allow you to analysis accurate data related to the performance of your campaign, whilst gaining a first hand insight into traffic types, visits, page views and conversion rates.
Widely recognised in the digital world as one of the post powerful advert testing platforms, Adalysis allows you to find advert insights, automate tests and increase workflow.
Labelled as the expert’s favourite tool for testing, this paid platform offers a 30-day free trial, so you can try before you buy.
Google Keyword planner
Key words are a huge part of any PPC campaign, and play a vital role in driving traffic to your website and optimising conversion rates.
And Google Keyword Planner is a great way of identifying keyword ideas and variations, allowing you to gain an insight into the performance of your content and competition.
Facebook Power Editor
Allowing you to create multiple ads at one time, Facebook Power Editor has been designed to give you full control of your campaign.
Supported in the Google Chrome Browser, this effective tool makes it incredibly easy to scale through campaign duplication and manage multiple ads at one time.
This is a great tool for keeping track of your campaign data alongside your Marketo data, meaning it has never been easier to keep track of leads.
This is a great option if you are looking to merge words in order to build campaigns using longer, more tailored keyword variations.
A firm favourite amongst businesses around the world, Semrush provides both SEO and PPC insights, allowing you to gather intelligent insights that will enable you to stay one step ahead of the competition. With a number of paid features, this platform also allows you to generate analytics reports that will allow you to gain an in-depth understanding of your competitors and target market.
One of the most efficient ways to optimise your PPC campaign, Adwords Scripts allow users to generate historical Quality Score Reports, as well as automate account health check ups in order to identify underperforming keywords.