What SEO looks like in 2018 & Online Marketing Campaigns - Digital Ethos

What SEO looks like in 2018

SEO in 2018 The fast-paced nature of the digital world means technology and search behaviour is constantly changing and evolving at an unprecedented rate. With more businesses online than ever before, it’s vital that businesses of all shapes and sizes implement effective online marketing campaigns that not only maximise engagement, conversion rates and traffic but…

Strategic Use of Images in SEO

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for…