Is Search Engine Submission Necessary?

A simple question which can be answered quickly; no it isn’t. We could leave it there as we have answered the question but that’s taking the easy way out. The fact remains that there are many who still consider submitting to search engines as somewhat of a holy grail and think their businesses cannot survive…

Strategic Use of Images in SEO

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for…