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Tag Archives: back-links

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  2. Entries tagged with "back-links"

Incorporation of Company Branding and SEO

Advanced SEO Techniques, Brand development, SEOBy LukeApril 17, 2014

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the…

Google now discounts all reciprocal links

Advanced SEO Techniques, Business advice, SEOBy LukeApril 17, 2014

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal…

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