Want to improve your website authority with google? Moving up the authority rankings is about gaining trust with Google, to do this you need to make sure that the information on your site is relevant and engaging, remember keeping the customer intent at the forefront of your mind. Let’s take a look into Domain Authority and Page Authority in more detail.
What is Domain Authority and Page Authority?
You might be wondering what Domain Authority and Page Authority both are? Domain/Page Authority score is not a new phrase in the world of SEO, but there are many bloggers who are unaware of domain/page authority and its significance.
The domain authority of a website describes its relevance for a specific subject area or industry. This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms.
Domain Authority and Page Authority is a score (on a 100-point scale), there is a wide range of tools that you can use to predict how well a website will rank on search engines.
You could use Domain Authority when comparing one website to another or tracking the “authority” of your website over time. Authority links are links from websites that have established a substantial degree of trust and authority with search engines as a result of their age, quality, and size. Authority is a somewhat subjective concept.
Why is Domain Authority and Page Authority Important?
Domain Authority and Page Authority are both important parts to ensuring your website rank well with Google. The Domain Authority is important because it influences how your entire domain ranks on search engines.
This ranking can determine whether or not people can find your website. This score will help you also understand the credibility of your site in the eyes of search engines. You can use this to see how you differ from the fierce competition and improve rankings accordingly.
Link building is important when it comes to improving authority. Increasing your domain rating will also have a knock-on effect in causing people to want to link to you more. A link from a website with high authority is worth more than a link from a site with little or no Domain Authority. If you appear in relevant search engine results in your Your Domain Authority will increase naturally.
Page Authority is a holistic score and difficult to influence directly. It is made up of an aggregate of metrics that each have an impact on the score. This multi-factorial dependence is intentional: Since Google takes a lot of factors into account when ranking a page, a metric that tries to calculate it must incorporate a lot of factors, as well.
The best way to influence a page’s Authority is to improve its link profile. This can be accomplished by getting external links from other high-authority pages, which in turn act as “votes of confidence” for the authority of your site.
So How do You Improve Your Domain Authority?
How to Improve your Page Authority
So there are the steps to improving the DA and PA, you might notice that some of the steps are similar. In a nutshell, page authority is now just as important as domain authority, work on great content and backlinks! Googles algorithm is changing, it’s now just as important to have the right content on your page!
Go on – Give it a go!