PR & OUTREACH
Digital PR Agency York.
Tell you story with digital PR.
Thanks to the internet, you can find anything you want. This means if someone wanted to find out more about your brand, they would only have to search the name. But what’s important is that they find plenty of positive information about you and your brand – which is where digital PR comes in!
With a dedicated PR team on board, your brand can reach new heights, outrank competitors and engage with a bigger audience than ever before.
At Digital Ethos, we’re experienced in helping brands to grow, expand and build communities – so if you’re looking for PR support who can work alongside you as an extension of your brand, turn to our digital PR services in York.
Clients we’ve got results for.
What is Digital PR?
Digital PR is also known as online public relations, and the role of a digital PR specialist is to write and distribute information about your brand. This service is vital if you’re looking to enhance your online presence and build relationships with industry-specific journalists.
To get ahead of the game, many clients in York turn to Digital Ethos’ digital PR services. Our specialist PR team works closely with brands to identify their strengths, weaknesses, opportunities and threats, which helps them to get a good understanding of what stories will provide the hook that journalists are looking for.
And when a journalist picks up your brand’s story, you’ll be able to enjoy fantastic coverage that gets your brand under the nose of your target audience, as well as backlinks to your website that improve domain authority.
Digital PR really is the umbrella term for online public relations as it also includes:
- Organic PR
- Owned PR
- Paid opportunities
- Reactive opportunities
- Event marketing
- Crisis management
- And monitoring and analysing campaign success
PR is a time-consuming job that requires a whole lot of planning, which is why many brands turn to industry experts who can do it for you. We will set up regular meetings so that you can be updated with the latest. Whether you’ve recently changed your products and processes or you’re working with a charity partner, we will support your brand’s news and achievements with creative content and get it distributed to the right people.
Have a dream publication list? Share it with us and we’ll add it to your bespoke media list. With local, national and trade-level connects, we can spread the word about your brand!
The benefits of digital PR in York
With everyone on their phones, laptops and tablets, it’s easy to see how quickly news can spread online, which is why digital PR is massively beneficial for your brand. Not only can you steer your stories but you can share them with the right people at the right time too.
With digital PR experts there to help you, you can benefit from a number of things including:
- More connections and a larger audience
- Increased domain authority
- Improved brand awareness
- A good brand reputation
- Higher engagement
- More trust through user-generated content
- Stronger SEO
- Improved interest and leads
Digital PR with Digital Ethos
At Digital Ethos we can help you with our excellent digital PR services, wherever you are in York. With a team of dedicated PR specialists and a huge media list, we’re well-prepared to create hook-worthy stories that’ll catch the attention of industry-specific journalists.
And it’s not magic. Our PR specialists work hard to build connections and a PR plan that’ll improve your brand awareness. Here’s a flavour for what to expect with our digital PR services in York:
Our digital PR journey looks like this:
We learn about your business.
Whatever your industry, we’ll run a SWOT analysis to determine your strengths, weaknesses, opportunities and threats, helping us to identify the best topics to plug. The more you can tell us about your brand, the more story opportunities we can look for – so we’re always happy to catch-up.
We create a hook for your stories.
Whatever is new with your brand, we’ll want to know. With a hot story up our sleeve, we can craft a press release, e-shot, launch release and even provide coverage for events marketing and PR stunts, and make sure that the latest information gets under the noses of the right journalists.
We construct a tailored media list.
We have lots of PR tools to assist us with our day-to-day distribution and monitoring, which means we have lots of high-profile contacts suited to a wide range of industries. So to better our pick up rates, we’ll create your very own bespoke media list, ensuring that the publications we send your stories to will be keen to share your stories with their audiences, who will resonate with it.
We will monitor story success.
After issuing out your story, we will continually check back to see who has opened it and whether it has received coverage. We will keep you in the loop when your story has been picked up and share the results with you!
Stories that get people talking with digital PR in York.
At Digital Ethos, we provide full, expert omni-channel marketing services – helping you with everything you need, all in one place!Talk to us
Latest PR work.
Well known in the industry, but little visibility online. See how we scaled their rankings exponentially month on month to dominate search across and get them in front of their customers.
Taking a holistic approach to your digital marketing strategy can have a huge impact. There are over 100 digital touchpoints a user can have with your brand online. Earthly marketing strategy focussed on maintaining a consistent message, meaning that no matter where the customer engaged with Earthly online, the messaging, design and call to action was clear.
From local salons, to national brand exposure. We grew this local Birmingham salon chain into a nationally ranking website hub.
Find out how we got this business more leads, for less ad spend.
What clients say.
Digital Ethos have undoubtedly been a key factor in helping us get off the ground. Splitting the marketing website and user lifecycle pages into separate projects, meant we could make headway with our marketing while we were still working some bits out.
Absolutely thrilled at the result. The team have gone above and beyond to help us bring Accurist into 2020 and for the first time in our history, we’re selling our own products direct to consumer.
We chose Digital Ethos because we needed a reliable partner that shared our vision for growing the brand. They certainly delivered - and within budget.
Digital Ethos appealed to me primarily because they were able to join the dots between marketing and web development. I set them some tough challenges but I’m really pleased with the outcome.
Dr Parneet Sehmi
Hermes London Dental Clinic
The new branding is great. Our software beats the competition hands down and we needed our website to reflect that. We still have a long way to go but this is a great start.
They are honest, thorough, and very knowledgeable.
They're genuinely down-to-earth, approachable, and professional.
Billington Holdings Plc
Digital Ethos are great communicators and are quick to respond to any queries.
2020 Media International
We had a great experience with Digital Ethos. They are polite, friendly, efficient and professional. They took time to understand the specific requirements of our project and we are very pleased with the result. Thank you!
The team at Ethos are knowledgeable, helpful and friendly. They really take the time to understand your industry when providing you with a proposal. Great communication. We've been very impressed. thanks!
We've just started work with Digital Ethos and had a social media training session today. The upshot was a much clearer social strategy with some ideas that we can start to action immediately. Hope the next training session is as productive!
Digital Ethos have been absolute saviours. After working with another company we spent almost a year on google oblivion. They were not very good. After starting to work with these guys, we are now on page 1 of google search! They have really helped and they are very customer oriented. They help all of the members of our team and always find a way to assist in whatever we need done. Very happy with the change :)
The London Preschool
I would highly recommend Digital Ethos. From word go they have always been extremely quick to respond to my website requests, even working weekends to get the job done. Luke and Collin clearly care about there service.
Matt Hall Fitness
After seeing the positive reviews that Digital Ethos had been getting I decided to try out their free SEO audit. The detail they provided was amazing and I really saw how they'd help improve my business. It was a no brainer to continue working with them!
We recently took part in SEO training with Digital Ethos and it was fantastic!! Rafal delivered excellent training. He was incredibly knowledgably, informative and very helpful in the days that followed the training. Digital Ethos are a great company to work with and we are looking forward to working with Rafal, Luke and the team in the future.
Digital Ethos spent a lot of time getting to know my product and provided me with the best designers. They created a brand theme which filtered through my packaging to my website. Cannot recommend them enough!
Worked with Digital Ethos on a number of projects as a freelancer and can say that the guys are wonderfully professional to work with and provide a great service for their customer base. An innovative approach to design both in web and print with a customer focus.
I just wanted to say thank you, it's not often I feel compelled to leave a review but the chaps at Digital Ethos were just superb. From the initial enquiry through to the finished website & marketing I have been very pleased with all the work done. Alex.
I enjoy working with Digital Ethos and the team, helpful and available when required with a wealth of knowledge in their field. Recommended!
Digital Ethos are very professional and have managed to create some great work for me. Service is second-to-none and I would recommend them to anyone looking for support with online marketing.
What else can we help with?
Whether your business is large or small, online-only or traditional bricks and mortar. An SEO strategy is a perfect way to get your product or service ranking on the search engines and discoverable by your customers.
From lead generation websites to full eCommerce solutions, our team can design, develop and evaluate websites with the ultimate aim of helping you meet your business goals.
Tell your story the right way with newsworthy coverage that demands attentions and earns unbeatable links. Let's make some noise together.
Social media is one of the best ways to grow and engage with your audience. Reach out to your audience and fulfil objectives with agile and data-driven strategies that truly connect with your customers.
From eye-catching websites, corporate branding and infographics to videos designed to drive engagement and interest. Our creative team has the solution.
Cut through the digital noise with a targeted advertising campaign. Tailored to you and your customers Paid Advertising is a great way to quickly increase web traffic and conversions.
Digital Ethos offer email marketing that can be a natural integration into your existing digital marketing strategies.
From initial marketing plans and mind maps to in-depth analysis and reports. A focused, consistent Strategy is key to the overall success of your marketing objectives.
Plug the holes in your sales funnel and convert more visitors into customers with a bespoke, tailored and data driving conversion rate optimisation strategy.
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